Restaurant Marketing

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Online Reputation Management:

Online Reputation Management What your restaurant needs to know about

What is online reputation management?:

Has become crucial in the hotel and wider travel market. A process by which companies and individuals can monitor, influence and improve feedback that people leave about them on the internet. Online feedback was first popularised by Ebay , but now covers almost any good or service sold online. Managing reputations can increase bookings ad conversions by up to 90%. What is online reputation management?

Google reports year-on-year search growth:

Google reports year-on-year search growth 2007 2008 2009 2010 2011 2012 2013 Growth for restaurant bookings and associated searches of 17% in 2011-2012

Livebookings:

Livebookings Online bookings for restaurants have been soaring; 100% in the UK, 54% in Sweden and 28% in Germany over 2011/2012. 100% 50% 28%

Bookings through mobile devices:

Bookings through mobile devices iPhones and Web-enabled Android smartphones are seeing a growth rate of up to 260% over the same period according to LiveBookings .

Restaurant online mean the difference between success and failures:

Restaurant online mean the difference between success and failure s According to food service consultancy Horizons, 67% of consumers expect to be able to book a restaurant table directly from a website. Moreover, 14% of online bookings were taken outside of the opening hours of the venue, and 44% were taken during peak service hours when staff are potentially too busy to take bookings.

Customers READ reviews online – before deciding to BOOK online.:

Customers READ reviews online – before deciding to BOOK online.

Study from University of California say…:

Study from University of California say… 300 restaurants from San Francisco The Yelp feedback site… using its five star rating tools The work found that even a half star difference could have a dramatic impact upon the restaurants business; Moving from 3 star feedback to 3.5 star feedback improved the odds of being booked solid at peak times from 13% to 34% ; Moving from 3.5 stars to 4 star feedback increased the likelihood of being booked out at peak times by a further 19%

…supporting evidence:

…supporting evidence Food Horizons note that 80% of people who research a restaurant online will then expect to be able to book online, straight after reading the reviews and feedback . Moreover, the work at Berkeley demonstrated that online feedback had far more impact than any adjustments to prices, special offers, customer service, ingredients or menu, particularly where there was little other information available online.

Important to the viability of your restaurant:

Important to the viability of your restaurant

Popular Restaurant Review Sites:

Popular Restaurant Review Sites TripAdvisor Yelp Zagat Google + Local Foursquare

Best Practice For Online Reputation Management:

Best Practice For Online Reputation Management Encourage your customers to leave positive reviews. Whatever you do, don’t be tempted to try and game the system. Never ignore negative feedback.

ORM is an investment :

ORM is an investment ORM is growing at a huge rate. Can you afford to be left behind your competitors? Reputation management is an investment, and needs to be managed by professionals. The best return on investment comes through partnering with an established, ethical and progressive online reputation management company.

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