criteria

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CRITERIA:

CRITERIA Papia Bawa

What are Criteria:

Criteria are the standards used in making an evaluation and/or verification. A list of criteria usually answers the question: What makes an item good or bad? What are Criteria

Rubric:

A good example of criteria is the different set of rubrics professors use to evaluate student work. Rubric

Criteria in Business:

One basic purpose of developing criteria is to have an objective way to measure the results of your analysis. Criteria are also used to evaluate the success or failure of a business plan. Criteria are also used to rationalize your ideas, and develop constructive arguments in favor of your strategies. Criteria in Business

Kinds of Criteria:

Quantitative Qualitative Yes/No Ratings Kinds of Criteria

Quantitative:

This type of criteria are based on numerical values. These requirements are usually stated as maximum or minimum numerical values. For example, there may be a cost requirement--a laptop should cost no more than $900. Quantitative

Qualitative:

This type of criteria are based on tangible and intangible specifics not related to numbers. These are usually stated as quality description. Example: In case of a laptop a specific processor may be perceived of higher quality than others. Qualitative

Yes/No:

Some requirements are simply a yes-no question. Example: Does the laptop come equipped with a wireless modem? Yes/No

Ratings:

In some cases, key considerations cannot be handled either with numerical values or yes/no values. For example, we might want a laptop that has an ease-of-use rating of at least "good" by some nationally accepted ratings group. Or we may have to assign a rating ourselves. Ratings

Multi Criteria Viability: :

The criteria/requirements section should also discuss how important the individual requirements are in relation to one another. Multi Criteria Viability:

Slide 11:

Many times you face a situation where no one option is best in all categories of comparison. One option is cheaper; another has more functions; one has better ease-of-use ratings; another is known to be more durable. In such cases, devise a method by which you can pick a "winner" from situation where there is no clear winner.

Narrowing Down Options::

In most cases, you'll need to explain how you narrowed the field of choices down to the ones your report focuses on. Narrowing Down Options:

Using Criteria for Comparisons::

One of the most important parts of a marketing plan is the comparison of the options. Remember that you include this section so that readers can check your thinking and come up with different conclusions if they desire. Using Criteria for Comparisons:

Slide 14:

This is also the place to use your criteria list to create an argument in favor of your product/service and recommendation. It is better to compare using the category by category approach.

Slide 15:

If you were comparing laptops, you'd have a section that compared them on cost, another section that compared them on battery function, and so on. You wouldn't have a section that discussed everything about option A another that discussed everything about option B, and so on.

Slide 16:

Each of these comparative sections should end with a conclusion that states which option is the best choice in that particular category of comparison. Of course, it won't always be easy to state a clear winner—you may have to qualify the conclusions in various ways, providing multiple conclusions for different conditions.

Slide 17:

Most retailers assess the consumers’ needs, and provide them with criteria to facilitate their purchase decisions. http://www.bestbuy.com/

Slide 18:

Click on the link in class sessions for an example of a developed criteria. Click here