logging in or signing up 2 -PBAA Slideshow With One Voice concept overview pbaanyc Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 88 Category: Education License: All Rights Reserved Like it (0) Dislike it (0) Added: July 08, 2008 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... Premium member Presentation Transcript CALL TO ACTION!Sell the Magazine Category“with one voice” : CALL TO ACTION!Sell the Magazine Category“with one voice” Communicate! : Communicate! Foster a profitable & growing retail market for magazines Advance the role that magazines play in the retail selling environment Develop & improve exposure of magazines in key classes of trade Increase retail until and dollar sales of magazine Sell the Category FirstMagazines are an Important, Dynamic, Valuable Retail Category with PowerfulRetail Fundamentals : Sell the Category FirstMagazines are an Important, Dynamic, Valuable Retail Category with PowerfulRetail Fundamentals Magazines are a Power Category at Retail, Generating in Excess of $4.9 billion annually : Magazines are a Power Category at Retail, Generating in Excess of $4.9 billion annually Magazines are a strong category in storesRanking #30 out of over 400 categories tracked : Magazines are a strong category in storesRanking #30 out of over 400 categories tracked Magazines have HIGH Customer Appeal8 of 10 Households BUY Magazines : Magazines have HIGH Customer Appeal8 of 10 Households BUY Magazines 81% of Magazine Purchasesare ImpulseOptimum MerchandisingMAXIMIZES Growth : 81% of Magazine Purchasesare ImpulseOptimum MerchandisingMAXIMIZES Growth Consumers who are Heavy Magazine Readers are: : Consumers who are Heavy Magazine Readers are: Affluent Educated Professionals “Influencers” Big Market Basket Magazine Readers are a Retailer’s Best Customers Magazines Drive Return Shopping TripsandGenerate Incremental Sales : Magazines Drive Return Shopping TripsandGenerate Incremental Sales Magazine Advertising Drives Consumption at RetailMagazines Create Demand for Consumer Products Sold in Stores : Magazine Advertising Drives Consumption at RetailMagazines Create Demand for Consumer Products Sold in Stores Magazine Buyers have More Reasons to shop in Retail Stores : Magazine Buyers have More Reasons to shop in Retail Stores Magazines have Desirable Category Metrics : Magazines have Desirable Category Metrics High Margin High Turn Low Labor Investment Magazines Gross Margin 34% Labor 9% Contribution Margin 25% Total Store Gross Margin 28% Labor 11% Contribution Margin 17% Magazines Bottom Line Profit is ExcellentTrue per-unit Profit is .58 compared to .12 for GM, .26 for Grocery, .21 for HBC : Magazines Bottom Line Profit is ExcellentTrue per-unit Profit is .58 compared to .12 for GM, .26 for Grocery, .21 for HBC Magazines are a Key Contributor to GM ProfitabilityMagazines Deliver over 16% of the GM Profit with only 6.4% of the Sales : Magazines are a Key Contributor to GM ProfitabilityMagazines Deliver over 16% of the GM Profit with only 6.4% of the Sales Magazines CommandStrong Brand RecognitionMagazines Support and Expand Retail Branding Efforts : Magazines CommandStrong Brand RecognitionMagazines Support and Expand Retail Branding Efforts Uncover the OpportunitiesUnleash the Potential : Uncover the OpportunitiesUnleash the Potential Category Penetration analysis shows Top Grocery Chains at .57% Top Drug Chains at .48%Top Mass Merchandiser Chains at .35%Yet some individual stores can reach penetrations as high as 1.5% of ACV : Category Penetration analysis shows Top Grocery Chains at .57% Top Drug Chains at .48%Top Mass Merchandiser Chains at .35%Yet some individual stores can reach penetrations as high as 1.5% of ACV Changing Consumer DynamicsSpark Creative and Responsive Magazine Category Ideas to Drive Sales : Changing Consumer DynamicsSpark Creative and Responsive Magazine Category Ideas to Drive Sales Subsets for Further Work : Subsets for Further Work The Front End and U-Scans Reading Center, Mainline, and Center of Store Importance Merchandising Outposts, Cross-Merchandising, and Promotions Co-Marketing with Retailers Consumer Characteristics Data, Statistics, and Research Photos and Diagrams TOGETHERPublishers, Wholesalers,National Distributors We can drive this initiative forward to increase categorydisplay and sales : TOGETHERPublishers, Wholesalers,National Distributors We can drive this initiative forward to increase categorydisplay and sales You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.
2 -PBAA Slideshow With One Voice concept overview pbaanyc Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 88 Category: Education License: All Rights Reserved Like it (0) Dislike it (0) Added: July 08, 2008 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... Premium member Presentation Transcript CALL TO ACTION!Sell the Magazine Category“with one voice” : CALL TO ACTION!Sell the Magazine Category“with one voice” Communicate! : Communicate! Foster a profitable & growing retail market for magazines Advance the role that magazines play in the retail selling environment Develop & improve exposure of magazines in key classes of trade Increase retail until and dollar sales of magazine Sell the Category FirstMagazines are an Important, Dynamic, Valuable Retail Category with PowerfulRetail Fundamentals : Sell the Category FirstMagazines are an Important, Dynamic, Valuable Retail Category with PowerfulRetail Fundamentals Magazines are a Power Category at Retail, Generating in Excess of $4.9 billion annually : Magazines are a Power Category at Retail, Generating in Excess of $4.9 billion annually Magazines are a strong category in storesRanking #30 out of over 400 categories tracked : Magazines are a strong category in storesRanking #30 out of over 400 categories tracked Magazines have HIGH Customer Appeal8 of 10 Households BUY Magazines : Magazines have HIGH Customer Appeal8 of 10 Households BUY Magazines 81% of Magazine Purchasesare ImpulseOptimum MerchandisingMAXIMIZES Growth : 81% of Magazine Purchasesare ImpulseOptimum MerchandisingMAXIMIZES Growth Consumers who are Heavy Magazine Readers are: : Consumers who are Heavy Magazine Readers are: Affluent Educated Professionals “Influencers” Big Market Basket Magazine Readers are a Retailer’s Best Customers Magazines Drive Return Shopping TripsandGenerate Incremental Sales : Magazines Drive Return Shopping TripsandGenerate Incremental Sales Magazine Advertising Drives Consumption at RetailMagazines Create Demand for Consumer Products Sold in Stores : Magazine Advertising Drives Consumption at RetailMagazines Create Demand for Consumer Products Sold in Stores Magazine Buyers have More Reasons to shop in Retail Stores : Magazine Buyers have More Reasons to shop in Retail Stores Magazines have Desirable Category Metrics : Magazines have Desirable Category Metrics High Margin High Turn Low Labor Investment Magazines Gross Margin 34% Labor 9% Contribution Margin 25% Total Store Gross Margin 28% Labor 11% Contribution Margin 17% Magazines Bottom Line Profit is ExcellentTrue per-unit Profit is .58 compared to .12 for GM, .26 for Grocery, .21 for HBC : Magazines Bottom Line Profit is ExcellentTrue per-unit Profit is .58 compared to .12 for GM, .26 for Grocery, .21 for HBC Magazines are a Key Contributor to GM ProfitabilityMagazines Deliver over 16% of the GM Profit with only 6.4% of the Sales : Magazines are a Key Contributor to GM ProfitabilityMagazines Deliver over 16% of the GM Profit with only 6.4% of the Sales Magazines CommandStrong Brand RecognitionMagazines Support and Expand Retail Branding Efforts : Magazines CommandStrong Brand RecognitionMagazines Support and Expand Retail Branding Efforts Uncover the OpportunitiesUnleash the Potential : Uncover the OpportunitiesUnleash the Potential Category Penetration analysis shows Top Grocery Chains at .57% Top Drug Chains at .48%Top Mass Merchandiser Chains at .35%Yet some individual stores can reach penetrations as high as 1.5% of ACV : Category Penetration analysis shows Top Grocery Chains at .57% Top Drug Chains at .48%Top Mass Merchandiser Chains at .35%Yet some individual stores can reach penetrations as high as 1.5% of ACV Changing Consumer DynamicsSpark Creative and Responsive Magazine Category Ideas to Drive Sales : Changing Consumer DynamicsSpark Creative and Responsive Magazine Category Ideas to Drive Sales Subsets for Further Work : Subsets for Further Work The Front End and U-Scans Reading Center, Mainline, and Center of Store Importance Merchandising Outposts, Cross-Merchandising, and Promotions Co-Marketing with Retailers Consumer Characteristics Data, Statistics, and Research Photos and Diagrams TOGETHERPublishers, Wholesalers,National Distributors We can drive this initiative forward to increase categorydisplay and sales : TOGETHERPublishers, Wholesalers,National Distributors We can drive this initiative forward to increase categorydisplay and sales