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Here is what some literates have to say… : Here is what some literates have to say… "India is the cradle of the human race, the birthplace of human speech, the mother of history, the grandmother of legend, and the great grand mother of tradition. Our most valuable and most astrictive materials in the history of man are treasured up in India only!" --Mark Twain “I do not want my house to be walled in on all sides and my windows to be stuffed. I want the cultures of all the lands to be blown about my house as Freely as possible. But I refuse to be blown off my feet by any.” - (Mahatma Gandhi) Hofstede’s Dimensions : Hofstede’s Dimensions In the 1970s Hofstede developed four dimensions of culture based on an extensive survey conducted among IBM managers in over 50 countries for work values. Hofstede’s Dimensions try to explain the national culture from five different angles. In International Business it is imperative to study nation’s culture while doing business with them. Hofstede’s dimensions give us the ‘edge of understanding’ for different cultures across the world. Dimensions of culture : Dimensions of culture Power Distance Individualism/collectivism Uncertainty Avoidance Masculinity / Femininity Long-term/ Short-term Orientation INDIVIDUALISM/COLLECTIVISM INDEX : INDIVIDUALISM/COLLECTIVISM INDEX Individualism : Individualism Degree to which a society reinforces individual or collective achievement and interpersonal relationships. High index means individual rights are dominant. Low score refers to collectivist culture. India – 48 World Average – 43 India is a collectivist culture and working in groups is valued. Collective interest is more important than individual interest. Interdependence and concerns for others. Family value & life is foremost important. Power Distance Index : Power Distance Index Power Distance Index : Power Distance Index Power Distance Index refers to how the power is distributed among the members of society. Based on the notion that “all societies are unequal, but some are more unequal than others.” This dimension explains if power distribution is vertical or not. India – 77 World average – 56.5 India’s scores very high on this Index, which shows that power is distributed more unequally in India. High level of inequality of power and wealth within the society. Harmony of society is based on giving value to order of social status. Power Distance Index : Power Distance Index 20 most riches people of World are in INDIA RICHNESS MASCULINITY /FEMININITY INDEX : MASCULINITY /FEMININITY INDEX MASCULINITY /FEMININITY INDEX : MASCULINITY /FEMININITY INDEX Differences between gender roles are highlighted by this dimension. Higher the value, greater the gap between values of men and women. Nation’s culture is masculine if it is more assertive and feminine if it is more caring. India – 56 World Average – 50 Gender inequality is more profound in India. Wide gap between position of men and women. Male tend to dominate society and power structure. UNCERTAINTY AVOIDANCE INDEX : UNCERTAINTY AVOIDANCE INDEX Uncertainty Avoidance Index : Uncertainty Avoidance Index Level of acceptance of uncertainty and ambiguity within a society. High index refer to low tolerance towards risk and uncertainty. India – 40 World Average – 61 Due to fatalist orientation Indians are able to bear uncertainty. More open to unstructured ideas and situations. Long Term Orientation : Long Term Orientation Long Term Orientation : Long Term Orientation Society’s time horizon is gauged by this index. Also known as Confucian Dynamism. Low score means short term orientation highlighted by- Respect or tradition Personal steadiness and stability. India – 61 World Average – 45 Higher score refers to more persistent culture and thrifty. More future planning is involved. India : India Conclusion : Conclusion Hofstede Dimension was given for India but they are different for each region as India is a multicultural nation. Hofstede Dimension was given 20 years before but does they really hold true today. Does Hofstede’s D hold true today??? : Does Hofstede’s D hold true today??? It was done 20 years back… Now the emerging trend …………………. Capitalism at the Bottom of the Pyramid We are definitely climbing up the individualism ladder. Feminization of India. From IAS to MBA…. “I want to retire at 40!” References : References Clearly Cultural. (n.d.). Retrieved Feb 11, 2010, from Clearly Cultural: http://www.clearlycultural.com/geert-hofstede-cultural-dimensions/ Cultural Dimensions. (n.d.). Retrieved Feb 11, 2010, from Kwintessential: http://www.kwintessential.co.uk/intercultural/dimensions.html Hofstede, G. (n.d.). Retrieved Feb 11, 2010, from Geert Hofstede: http://www.geert-hofstede.com/hofstede_india.shtml India. (n.d.). Retrieved Feb 11, 2010, from Cyborlink: http://www.cyborlink.com/besite/india.htm Jones, M. L. (n.d.). Retrieved Feb 11, 2010, from University of Wollongong: http://ro.uow.edu.au/cgi/viewcontent.cgi?article=1389&context=commpapers Thank You : Thank You You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.