logging in or signing up HOLISTIC paulprosper1 Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: Embed: Flash iPad Dynamic Copy Does not support media & animations Automatically changes to Flash or non-Flash embed WordPress Embed Customize Embed URL: Copy Thumbnail: Copy The presentation is successfully added In Your Favorites. Views: 4128 Category: Entertainment License: All Rights Reserved Like it (1) Dislike it (0) Added: October 28, 2010 This Presentation is Public Favorites: 1 Presentation Description No description available. Comments Posting comment... By: mail2meenakshi (27 month(s) ago) good Saving..... Post Reply Close Saving..... Edit Comment Close Premium member Presentation Transcript HOLISTIC MARKETING : HOLISTIC MARKETING The Marketing Concept : The Marketing Concept An organization should seek to make a profit by serving the needs of customers The purpose of the marketing concept is to rivet the attention of marketing managers on serving broad classes of customer needs The principal task of the marketing function operating under the marketing concept is to find effective and efficient means of making the business do what suits the interests of customers What is Marketing? : What is Marketing? “The process of planning and executing conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational goals.” - The American Marketing Association Slide 4: HOLISTIC MARKETING CONCEPT The holistic marketing concept is based on the development ,design & implementation of marketing programmes, processes and activities that recognize their breadth and inter-dependences Slide 5: Four components of holistic marketing: Relationship marketing Integrated marketing Internal marketing Social responsibility marketing Holistic Marketing Dimensions : Holistic Marketing Dimensions Slide 7: Holistic Marketing Concept 1 Relationship Marketing Developing Marketing Networks Using CRM is “the overall process of building & maintaining profitable customer relationships by delivering superior customer value and satisfaction.” (Kotler, 13ed 2006) Using information to create marketing strategies that develop and sustain desirable customer relationships Establishing long-term, mutually satisfying buyer-seller relationships allowing for mutual dependency Slide 8: Holistic Marketing Concept 2 Integrated Marketing It is a comprehensive plan that communicates and delivers the intended value to chosen customers A set of coordinated cross functional activities (a unity of purpose) Traditional approach- McCarthy 4P’s Robert Lauterborn- 4C’s Slide 9: Holistic Marketing Concept 3 Internal Marketing External Customers Internal Customers Slide 10: Holistic Marketing Concept 4 Social responsibility Marketing Act socially responsibly; consider the ethical consequences of one’s actions; Focus on satisfying customer needs and wants while enhancing individual and societal well-being Slide 11: THANK YOU You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.