Marketing: Effective Business Advice Tips

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50 Essential Business Advice Tips The following tips are excerpts from: “50 Essential Business Advice Tips To Prevent Your Business From Failing” A paperback copy is available from: tinyurl.com/50SuccessTips Alternatively if you prefer the audio version: tinyurl.com/50SuccessTipsAudio

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Introduction UK - 4.8 Million Small Medium Enterprises (SMEs) US - 6 Million Companies with employees 1 in 3 SMEs fail in the first year A further 50% do not progress after their 3rd year What are you doing to prevent your business from failing? Feedback: tips@paulgreen.biz List of links: www.paulgreen.biz/tips

Marketing: 

Marketing Whilst you may believe you have the greatest product on the market, letting potential customers know is the challenge. The marketing tips that follow will help you position your product or service in the most effective way.

Marketing: Tip #23Website: 

Marketing: Tip #23 Website Do you have a website? Does it professionally represent your company? Will you be found if 'Googled'? Be present on the internet

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Marketing: Tip #24 Email Address Yahoo? Hotmail? GMail? AOL? Have an email address that conveys the right impression Get a proper domain and email address

Marketing: Tip #25Identify Your Market: 

Marketing: Tip #25 Identify Your Market Focus your marketing message to your audience Who is your ideal customer? Geography, Turnover, Staff, Role, Age, Gender, Sector,.... How many new customers do you want? Identify your niche and target specifically

Marketing: Tip #26USP: 

Marketing: Tip #26 USP What is your Unique Selling Proposition? Distinguishes you from your competition Compel me to buy from you Identify your competitive advantage

Marketing: Tip #27Channels To Market: 

Marketing: Tip #27 Channels To Market There is no 'best' channel to market Use a variety of approaches Measure the comparative success of each campaign Success can be replicated and scaled Get the best return on your investment

Marketing: Tip #28Benefits versus Features: 

Marketing: Tip #28 Benefits versus Features People respond to benefits Understand what pain or problem your product / service fixes Ensure your marketing material reflects the benefits Convert features to benefits

Marketing: Tip #29References / Testimonials: 

Marketing: Tip #29 References / Testimonials People buy on trust Build confidence through satisfied customers Words with pictures and possibly videos work best Collect and publish what clients say about you

Marketing: Tip #30Case Studies: 

Marketing: Tip #30 Case Studies Document how you have helped clients: Problem Resolution Outcome & Benefit Build your credibility

Marketing: Tip #31Guarantee: 

Marketing: Tip #31 Guarantee Reduce risk Money back Try before you buy Free offer Perceived value to customer Become easy to do business with

Marketing: Tip #32Referral Strategies: 

Marketing: Tip #32 Referral Strategies Referrals are the strongest form of lead generation Inherited trust Ask for referrals Tap into your network

Marketing: Tip #33Competition: 

Marketing: Tip #33 Competition Be aware of your competitors Stay ahead Distinguish your company Make yourself stand out from the crowd

Marketing: Tip #34Prospects: 

Marketing: Tip #34 Prospects Maintain communication with prospects Amount of contact important: Be tenacious

Summary: 

Summary Take action Do nothing? Do something? Do it by yourself or get someone to help Bite size chunks Delegate Prioritise Now & Next actions Who? By when? Measure Document Review & Update Share Good luck!

About The Author: 

About The Author Founder: UK Business Advisors FInstIB PBA: Effective Business Group Columnist: Effective Business Today Magazine Worked with over 40 business owners Profitability in 60 days or your money back 20+ years Specialist: Strategy ~ Business Planning ~ Sales Mentoring/Coaching ~ Leadership Development

Useful Resources: 

Useful Resources Boost Your Business Blog: www.paulgreen.biz/blog Articles Directory: www.paulgreen.biz/articles Free Downloads: www.paulgreen.biz/downloads

Free Business Review: 

Free Business Review Eligibility: Managing Director/Owner 5+ staff Turnover £250k+ 2 hours Confidential Intention: Learn Understand Offer guidance Utilise network Contact now for a no obligation meeting: t: 0333 444 8522 e: review@paulgreen.biz w: www.paulgreen.biz/review

Disclaimer: 

Disclaimer No responsibility can be accepted for any actions that you take as a result of the contents provided in this guide. There is no guarantee that implementing any of these tips will definitely prevent your business from failing. They are presented as a guide based on the experience of the author working with many different types of business and are provided as a choice for you to consider if they will make an impact on your business.

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50 Essential Business Advice Tips The advice you have just listened to comes from a collection entitled: “50 Essential Business Advice Tips To Prevent Your Business From Failing” A paperback copy is available from: tinyurl.com/50SuccessTips Alternatively if you prefer the audio version: tinyurl.com/50SuccessTipsAudio