Win More Customers, Online!

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How to win more customers, online by hiring Paul Brobson, your Interactive marketing Coach.

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By: akashbathla (55 month(s) ago)

Hi Paul, this presentation is now featured on authorSTREAM. Congratulations and keep up the great work! - Akash, authorSTREAM Team

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How to Win More Customers

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Chances are, if you are in business You have a website.

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It doesn’t matter if you are a small business with just one location …

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Or a big business with multiple locations…

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Or an online business with no locations at all…

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Your business NEEDS a website: To help prospects and buyers and your products & services. about your company,

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Your business NEEDS a website: To help prospects and buyers learn how to contact you.

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Your business NEEDS a website: To teach prospects how and where they can shop for, and buy your products & services.

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Your website also helps EXISTING CUSTOMERS Find out how to reach you… when they have questions.

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So, having a website is a necessity. But, you already knew that…

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And, you also know that all of your COMPETITORS have websites too…

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Which means ANY BUSINESS w ith a website…. can compete and win customers Including winning your customers & prospects AWAY FROM YOUR BUSINESS !

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Smart businesses have learned… no matter how small or large a company might be compared to their competitors… in the online world… ANY BUSINESS CAN COMPETE & WIN !

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BUT, BUSINESS CAN ONLY COMPETE & WIN… If they build websites and online marketing programs DESIGNED TO WIN CUSTOMERS

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And when we say “win customers” … we mean whether they buy: directly from a website…

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Or, from a sales person they call or meet with…

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Or, they visit a “brick & mortar” store to make a purchase

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In all of these buying scenarios… It is almost certain that the buyer visited a website a nd the competitor’s websites too.

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a nd their experience at these websites… i nfluenced their decision on which brand to buy.

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One of these competitors… Won that customer, ONLINE. Unfortunately, there’s no prize for second place!

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So… How does your business … WIN MORE CUSTOMERS, ONLINE?

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Or, more specifically… What does your business NEED TO DO ONLINE to win more customers?

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Find and attract the right kinds of visitors to your site. Build visitor paths based on where they are NOW in the buying cycle. Engage your visitors and don’t let them bounce from your site. Persuade your visitors to take some action now. When they are ready to buy, delight visitors so they choose your products/services (rather than your competitors). There are Five (5) Keys to Win More Customers, Online

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The FIVE (5) KEYS to win more customers online: Find and attract the right kinds of visitors to your site. Build visitor paths based on where your they are NOW in the buying cycle. Engage your visitors and don’t let them bounce from your site. Persuade your visitors to take some action now. When they are ready to buy, delight visitors so they choose your products/services (rather than your competitors). At first, it probably seems easy to unlock your business’s online success using these 5 keys.

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But as you start to dig a little deeper… you’ll realize that it requires a significant amount of research and trial and error testing to optimize your success.

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The work is NOT HARD to do… but, it does require special expertise … the proper tools & methods , and a patient, disciplined approach. a healthy dose of practical experience ,

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It requires a willingness to learn all about your prospects & customers or maybe even “re-learn” about them…

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You’ll need to learn what they want how they reach decisions… t o stick around, or leave and go somewhere else & what they need …

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Plus…you need to understand that while there are some basic truths and best practices you can employ… to improve the quality of your audience and your website…

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People, business and websites… are all unique . And what works for one… does not usually work for another .

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That is why you NEED TO TEST TO SEE WHAT WORKS… With your UNIQUE AUDIENCES !

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But first… You need a plan … TO WIN MORE CUSTOMERS

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You need a strategy that:  Targets the RIGHT kinds of buyers

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You need a strategy that:  Architects pathways that GUIDE BUYERS at their own pace.

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You need a strategy to:  Constantly develop new content which KEEPS BUYERS ENGAGED (on your site, through social media, in your store, watching your videos, reading your articles, opening your emails, talking to you, etc.)

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You need a strategy to: Do whatever you have to in order to DELIGHT BUYERS (and make it a no-brainer to choose you over competitors.)

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That’s where I come in…. I’m an expert at developing blueprints… WIN MORE CUSTOMERS and executing strategies to…

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I’m equal parts… digital marketing scientist classically-trained marketer & proven sales producer

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I’m also an experienced business coach who provides the proper balance of instruction, inspiration & motivation… to help businesses just like yours… create a culture of winning more customers.

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And, you need to know…

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For over 20 years … I’ve worked with businesses large & small public and private in B2B and B2C selling products, services, subscriptions, donations & even ideas… both offline and online

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I’ve interviewed more business owners, & sales people than I can count. I’ve interrogated countless C-Level executives … and brainstormed with renowned thought leaders

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conducted hundreds of marketing experiments… managed scores of campaigns… & developed and tested dozens of websites, landing pages & promotions. I’ve surveyed thousands of buyers…

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I have worked outside companies as a consultant I’ve worked inside companies as a senior manager in sales and marketing I have started, owned and sold my own companies

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I have worked inside agencies, and have hired and managed outside agencies. I have managed teams of just one to over 100.

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And, I achieve consistently improving results

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Plus… I have an extensive network … of some of the world’s most trusted authorities , experts and specialists whom I have worked with for years & who represent the leading edge of marketing, sales and interactive marketing realms. & who I routinely rely on to help me, and you.

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But… Most importantly, I have developed & utilize a proven process to develop a deep understanding of your business’s customers & prospects

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I’ll talk with them… & observe them as they use your products. I’ll survey them… and ask them the tough questions… even if you are afraid of what the answers might be!

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I’ll watch them as they interact with your ads, and your websites. your social media & your videos your campaigns,

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I’ll carefully analyze where they are delighted…. And where/when they get frustrated or stuck because you need to know . & because they deserve the best experience.

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I’ll follow the paths they take, Complete the tasks you ask them to complete… I’ll walk a mile in their shoes . And then, I’ll walk a mile in YOUR shoes.

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Because, while this is mostly about them.. This is also about you… WINNING MORE OF THEM!

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I’ll look at where the BEST customers congregate … both offline and online… And, I’ll mark the places on the map where they are… So we can go back and hunt them later.

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I’ll help create logical pathways … that make it EASIER for them to get to where they want to go … and where you NEED them to be .

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Then, we’ll work to build content that is engaging and delightful and makes it SIMPLE for them to choose you over your competitors.

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We’ll be pushy when they need a little shove… and we’ll gently pull them… when that’s all that is needed, to get them to the next step .

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We’ll coach them.. or inspire them… or even “bribe” (incent) them… to get more of them over the finish line

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And, we’ll make them feel good about their purchase , about their experience, & about your company .

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And motivate them to tell others about how great it is … to be YOUR CUSTOMER !

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And of course… We’ll test, and test, and test , and test again. and then test again .

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We’ll test everything …. From audiences, to buying experiences, to ads, to web pages, to messages, You get the idea… we will test EVERYTHING ! to promotions,

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And we’ll keep testing… because an improvement at the top of the funnel… equals improvement throughout the entire funnel …

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and even a small percentage of improvement can mean a lot to your bottom line .

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So, let’s review… You have a site… check  Now you need: A Plan/Strategy The Five (5) Keys to Win More Customers  Professional Expertise Experienced Online Sales/Marketing Leadership Culture of Testing  Paul Brobson (a.k.a. all of the above)

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So… to Win More Customers And then convert them into deliriously happy ambassadors for your brand… Contact me & let’s start a discussion Paul Brobson Phone: 201-320-5079 Email: paulbrobson@yahoo.com

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My core competencies : Strategy Marketing /business plan development Interactive marketing strategy/plan development Competitive analysis/market research New product development Free trial and pricing strategy Target market identification/persona development Visitor traffic analysis/strategy Visitor path development/analysis/optimization Web site services Information architecture/content architecture Website design/development Landing page & micro-site design/development Mobile web design/development Responsive design Website Usability/Testing Ecommerce Campaigns Interactive campaign design/development Interactive campaign management/ROI analysis Marketing program budget forecast/allocation Sales promotions Email marketing Optimization/Testing Website optimization Conversion rate o ptimization Landing page optimization Dynamic content optimization/Behavioral targeting S plit testing (A/B testing) Multivariate testing (MVT) Content Copywriting (ads, headlines, site content, etc.) Video development (storyboards, scripts, etc.) Advertising/Media Digital media planning/buying Online advertising strategy/execution/management Pay Per Click (PPC) advertising Digital display advertising Re targeting ads Video channel development/syndication (e.g. YouTube) Social Media/Marketing Social media program development Social marketing Blog development Search Engine Marketing Search engine optimization (SEO) Paid search ads (PPC) Analytics Web analytics configuration Key Performance Indicator analysis Website visual analysis (heat maps, click studies, etc.) Sales reporting Marketing/Sales Automation Marketing automation Lead generation/scoring/nurture Sales automation Email marketing Customer Relationship Management (CRM)

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To learn more, view testimonials, and check out my case studies… Visit my website at: www.paulbrobson.com

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