Hard Rock Hotel - Chicago Presentation Summary with Animations

Hard Rock Hotel - Chicago: 

Hard Rock Hotel - Chicago Overview of the case by students of Business Architect by Prof. Paul Bodine 1/30/2012 1 Hard Rock Hotel - Chicago

PowerPoint Presentation: 

DELL CONFIDENTIAL 2 OTA Guests Corporate Meetings Competing with big brand names HRH-C Website Loyalty / Rewards Program Website / social media enhancement Mobile Marketing Increase Upsell 2. Improve OTA  Direct experience Better F&B experience and options More entertainment options Front Desk Upselling Use Social Media (FB) to help planners Amp Up the technology Website enhancements for online configurations 1) Look at new ways of Marketing 2 ) Create a competitive loyalty program 3) Website, Social media to new levels 4) Incentives to convert OTA guests  Direct 5) Use Social Media in better ways 6) Improve brand and property awareness Problems & solutions Brand / Property improvements Hard Rock Hotel - Chicago

Helen’s Intro: 

Helen’s Intro 1/30/2012 Hard Rock Hotel - Chicago 3 (click on image to play!)

Targeted increase in numbers: 

Targeted increase in numbers 1/30/2012 Hard Rock Hotel - Chicago 4 All Chicago Hotels HRHC Total Rooms Available 108,701* 381 Avg. Monday Bookings 65,221 (60%) 229 (60%) Avg. Tuesday Bookings 70,656 (65%) 248 (65%) Avg. Wednesday Bookings 70,656 (65%) 248 (65%) Avg. Thursday Bookings 65,221 (60%) 229 (60%) Avg. Friday Bookings 70,656 (65%) 248 (65%) Avg. Saturday Bookings 76,091 (70%) 267 (70%) Avg. Sunday Bookings 48,916 (45%) 172 (45%) Avg. Weekly Bookings 467,417 1641 Market Share 100% 0.35% All Chicago Hotels HRHC Total Rooms Available 110,901* 381 Avg. Monday Bookings 66,541 (60%) 280 (73.5%) Avg. Tuesday Bookings 72,086 (65%) 302 (79.3%) Avg. Wednesday Bookings 72,086 (65%) 302(79.3%) Avg. Thursday Bookings 66,541 (60%) 280 (73.5%) Avg. Friday Bookings 72,086 (65%) 302 (79.3%) Avg. Saturday Bookings 77,631 (70%) 326 (85.6%) Avg. Sunday Bookings 49,906 (45%) 210 (55.1%) Avg. Weekly Bookings 475,877 2002 Market Share 100% 0.42%

Financial Analysis: 

Financial Analysis 1/30/2012 Hard Rock Hotel - Chicago 5

Summary Of Financial Impact: 

Summary Of Financial Impact 1/30/2012 Hard Rock Hotel - Chicago 6

3D Demo of rooms : 

3D Demo of rooms 1/30/2012 Hard Rock Hotel - Chicago 7 (click on image to play!)

Meeting room video simulation : 

Meeting room video simulation 1/30/2012 Hard Rock Hotel - Chicago 8 (click on image to play!)

Thank you!!: 

Thank you!! 1/30/2012 Hard Rock Hotel - Chicago 9