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Pulser and fz Differentiation

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BAJAJ PULSAR 150 V/S YAMAHA FZ-16 :

BAJAJ PULSAR 150 V/S YAMAHA FZ-16

INTRODUCTION OF BAJAJ PULSAR:

INTRODUCTION OF BAJAJ PULSAR Bajaj Pulsar is a motorcycle brand owned by Bajaj auto in India. Currently there are four variants available -with engine capacities of 135 cc, 150 cc, 180 cc and 220 cc. Before the introduction of the Pulsar, the Indian motorcycle market trend was towards fuel efficient, small capacity motorcycles (that formed the 80–125 cc class).

FEATURES OF BAJAJ PULSAR:

FEATURES OF BAJAJ PULSAR Pulsar 150 cc comes with digital Speedo meter. Neutral and turning indicator and with side stand indicator. New razor sharp tail light. The head light is with a city light gives better look. Front disc.

FEATURES OF BAJAJ PULSAR:

FEATURES OF BAJAJ PULSAR Digital twin spark ignition (DTSI) provides efficient combustion and better performance under all condition. Great performance at lower rpm through advanced Exhaust TEC Technology The new Pulsar 149.01 cc with a 14.09 BHP delivers good power Gives good pick up gives more speed. 0-60 in 5 sec , maximum speed of 113 KMPH. It develops a maximum torque 13.90 N-M @ 6500 rpm. Very good throttle response Pulsar 150 cc gives 55-60 KMPL in city

MERITS OF BAJAJ PULSAR:

MERITS OF BAJAJ PULSAR Its looks good. Excellent power with 14.09 BHP. smooth engine. Excellent breaking. Digital speedometer. The new city light( wolf eye) gives new stylish looks. Digital twin spark ignition Engine (DTSI). New razor sharp tail light.

DE-MERITS OF BAJAJ PULSAR:

DE-MERITS OF BAJAJ PULSAR Lack of stability on high speeds. uncomfortable handling in city. High maintenance expense. Lack of precision in disk brakes

EVOLUTION OF BAJAJ PULSAR:

EVOLUTION OF BAJAJ PULSAR IN 2001: The original Pulsar came with a 150 cc air-cooled , single-cylinder , petrol , spark-ignited four-stroke engine which made 13 HP of maximum power. They featured a single spark plug to ignite the air-fuel mixture fed from a carburetor , simple spring shock absorbers , round headlamp dome and 1,265 mm wheelbase . Disc brakes as standard equipment was a novelty in Indian motorcycles of the early 2000s. Other standard features were parking lights and an aircraft-type fuel tank lid. The design of the motorcycle was inspired by a wide open muscular human arm.

BAJAJ PULSAR IN 2003:

BAJAJ PULSAR IN 2003 The second generation Pulsars featured Bajaj Auto's newly developed DTSI technology, which increased the power rating of both versions by 1 hp each and also increased fuel economy . This model also introduce a new headlamp assembly, 1,320 mm wheelbase , and standard twin-tone horn and trip meter .

BAJAJ PULSAR IN 2006:

BAJAJ PULSAR IN 2006 Bajaj introduced another version of Pulsar new features included turn indicators with clear lenses, self-cancelling turn indicator switch, twin-stripe LED tail-light assembly and side panels altered for a sharp look. The engine had increased torque availability, reduced vibration and improved gear shift feel.

BAJAJ PULSAR IN 2009:

BAJAJ PULSAR IN 2009 Bajaj released of the Pulsar 150 and Pulsar 180 in April 2009. The upgrades for the Pulsar 150 included an all-black theme, tank scoops similar to those on the Pulsar 200, a 3D Pulsar logo, and a changed electrical system. Power also increased from 13.5 HP to 14.09 HP (at 8,500 rpm). Electrical enhancements like , self cancelling turn signals, icon illumination (horn icon, indicator icon, engine cut off icon, etc.), side stand warning light, duel digital trip meter, low fuel warning light. (which also flashes when the engine is revved too hard), and low battery indicator are common features among all the variants.

BAJAJ PULSAR IN 2011 & 2012:

BAJAJ PULSAR IN 2011 & 2012 In 2011 Bajaj released Pulsar 135LS,150,180 and 220F. 2012 marked the entry of Bajaj's latest design, the Pulsar 200NS (NS standing for Naked-Sport).. It has a new triple-spark design, along-with a new four-valve SOHC. The company claims a top speed of 136 km/h. It does not have fuel injection like its predecessor, the Pulsar 220Fi. It has a disk brake on the front, a disk brake on the rear wheel, and a gas-charged mono-shock. It is expected to be launched by mid-end April 2012 Claimed fuel economy is 58 kilometers per liter when ridden under 60 km/h.

INTRODUCTION TO YAHAMA FZ-16:

INTRODUCTION TO YAHAMA FZ-16 The Yamaha FZ-16 and FZ-S are motorcycles manufactured by India Yamaha Motor . Inspired by the naked bike concept, the FZ-16 is modeled after its more popular counterpart the FZ1 with scaled down engine more suited to the Indian roads The Yamaha FZ-16 is specially designed for India The Yamaha FZ-16 was showcased for the first time at the auto-expo 2008 held at Delhi, India

FEATURES OF YAMAHA FZ-16:

FEATURES OF YAMAHA FZ-16 LCD meter with crystal display tachometer, speedometer, trip meter, fuel-gauge, New indicator for engine starter. Fuel tank with a styled fiber cover. Large 267 mm front disc 140/60-17″rear radial tire Both tubeless tires . New designed multi-reflector head light with new look.

FEATURES OF YAMAHA FZ-16:

FEATURES OF YAMAHA FZ-16 The muffler which is of 35 mm outer diameter is adopted in a two layer type exhaust to minimize the heat on the pipe. Fitment of single axis balancer to restrict the vibration while delivering the power. This FZ 16 does come with kick starter and also with a self start . The mono suspension it inhibits providing a comfortable ride.

MERITS OF YAMAHA FZ-16:

MERITS OF YAMAHA FZ-16 New different and sporty look. LCD crystal display for speedometer , odometer etc. New two layer exhaust muffler to reduce the heat. 267 mm disc for good handling and comfortable ride. First time in India with a radial tire and it has tubeless tire for both front and rear.

DEMERITS OF YAMAHA FZ-16:

DEMERITS OF YAMAHA FZ-16 FZ 16 lags in mileage. IT introduced only in three color. They would have introduced with rear disk break.

EVOLUTION OF YAMAHA FZ-16:

EVOLUTION OF YAMAHA FZ-16 The Yamaha FZ-16 is specially designed for India The Yamaha FZ-16 was showcased for the first time at the auto-expo 2008 held at Delhi, India Yamaha Motors India has also launched the Yamaha FZ-S another variant of the FZ-16, with a front visor. It was released in March 2009, and is marketed in India.

EVOLUTION OF YAMAHA FZ-16:

EVOLUTION OF YAMAHA FZ-16 The fz-16 enjoyed a huge success since the day it was launched but after a few months the light of success started to get dim & to boost the success Yamaha launched the FZ-S. And again in 2011 Yamaha engaged the famous film star JOHN ABRAHAM for the promotion of their successful bike the FZ-16 , though there were no changes to the bike except for some new colors and new stickers

THE GREAT COMPARISION:

THE GREAT COMPARISION BAJAJ PULSAR 150 149.01 CC 13.90 N-M@6500rpm 14.09 BHP@8000rpm 5 SPEED GEARING WHEELBASE=1320 MM MILEAGE=55-60 KMPL PRICE= 74600 (ON-ROAD) YAMAHA FZ-16 153 CC 14 N-M@6000rpm 14 BHP @7500rpm 5 SPEED GEARING WHEELBASE=1335 MM MILEAGE=45-50 KMPL PRICE= 85500 (ON-ROAD)

AWARDS WON BY BAJAJ PULSAR 150:

AWARDS WON BY BAJAJ PULSAR 150 2006 – 2007 Bike of the Year 2007 – CNBC – TV 18 AUTOCAR Auto Awards 2004 – 2005 TNS Automotive Total Customer Satisfaction in Premium Segment – NFO Automotive 2003 – 2004 Auto Tech of the year – ICICI Bank OVERDRIVE Awards 2004 (For DTS-I Technology) Bike of the Year – ICICI Bank OVERDRIVE Awards 2004 2002 – 2003 BBC World Wheels Viewers Choice Two Wheeler of the Year 2003 – IBBC World Wheels (For Bajaj Pulsar 180 DTS-I) Bike of the Year 2003 – ICICI Bank OVERDRIVE Awards 2003 Bike of the Year 2002 – Business Standard Motoring Most Exciting Bike of the Year 2003 – By OVERDRIVE

AWARDS WON BY YAMAHA FZ-16:

AWARDS WON BY YAMAHA FZ-16 Bike of the Year 2008 Award from UTV-I /AUTOCAR Bike of the Year 2008 Award from ZIGWHEELS Bike of the Year 2008 Award from Business Standard Motoring Viewers Choice award at UTV-I & AUTOCAR India Awards 2009.

TARGET MARKET:

TARGET MARKET A target market is a group of customers that the business has decided to aim its marketing efforts and ultimately its merchandise towards. A well-defined target market is the first element to a marketing strategy . A principal concept in target marketing is that those who are targeted show a strong affinity or brand loyalty to that particular brand . Target Marketing allows the marketer / sales team to customize their message to the targeted group of consumers in a more focused manner.

TARGET MARKET OF PULSAR & FZ:

TARGET MARKET OF PULSAR & FZ Since both the bikes are in the 150 cc segment their target market is similar. The pulsar appeals to the age group of 25-30 years where as the FZ appeals to the age group of 18 -25 years. That doesn’t indicate that people older than 30 years of age don’t buy either of the bikes. Whatever the age or whatever the position the buyer buys only that product which is suitable to him. Ultimately the target market for both the bikes is same that is the male youth.

MARKET SEGMENTATION:

MARKET SEGMENTATION Target markets are groups of individuals separated by distinguishable and noticeable aspects. Target markets can be separated into: • Geographic segmentations, addresses (their location climate region) • demographic / socioeconomic segmentation (gender, age, income, occupation, education, household size, and stage in the family life cycle) • psychographic segmentation (similar attitudes, values, and lifestyles) • behavioral segmentation (occasions, degree of loyalty) • product-related segmentation (relationship to a product)

CONCLUSION:

CONCLUSION THE WINNER IS BAJAJ PULSAR 150 SOME FACTS ARE NOT IN FAVOUR BUT STILL THE PULSAR MAKES IT TO THE TOP BECAUSE OF THE PRIME REASON THAT IS RELIABLITY SINCE 2001 CUSTOMERS LIKE THE BIKE AND THE BRAND LOYALTY RATE IS MORE IN FAVOUR OF THE PULSAR THE YAMAHA FZ-16 IS OVERALL A VERY GOOD BIKE BUT IN INDIA BAJAJ PULSAR RULES THE MARKET ON BASIS OF THE RELIABLITY TRUMP CARD

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