Audience Taste Summary

CROSSING THE MALE FEMALE DIVIDE: 

CROSSING THE MALE FEMALE DIVIDE Although people generated a whole variety of types of films/genres in the sessions eg animation the main categories were: Romance Period Crime/Gangster Horror Action SciFi In order to have maximum appeal films need to appeal to men and women - even if they are paying attention to different aspects. Comedy is a great unifier. Comedy Women were much more favourable than men to seeing romantic and period films. Men tend to favour action and SciFi films and any films with a lot of violent/aggression. However, when genres combined with comedy they were then able to cross the female/male divide. “Bridget Jones was really a film for us” (Women) “I disagree. I thought it was funny. I enjoyed it” (Men) “Even horror films these days are often very funny” (Women) Male Female

Slide2: 

WHERE FILMS ARE WORKING FOR THE BRITISH AUDIENCE Gladiator Titanic Notting Hill Bridget Jones Matrix Pulp Fiction Trainspotting Trainspotting (elements) KNOWING & CLEVER UNGLAMOROUS & GRITTY UPLIFTING & GLAMOROUS Jude the Obscure Sixth Sense Crouching Tiger American Pie Schindllers List Chocolat Purely Belter Pearl Harbour Forrest Gump Being John Malkovich Brassed off SCHMALTZY & MORALISTIC Independence Day Billy Elliot Rambo 3 Independence Day (partly) Billy Elliot East is East

What This Means In Practise: 

What This Means In Practise If the genre is not obvious there needs to be an appealing hook to compensate eg ‘Ballet Star in a macho mining community’.If neither the genre and the hook are clear or motivating the film will struggle to be selected. If 2 or 3 of the criteria are satisfied then word of mouth/media hype can be optimally achieved. Soundtracks are also increasingly important these days. A NEW FILM        