Presentation_Social-Media-LP-26-07-2014-Final

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it gives the idea of social media

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A PRESENTATION ON SOCIAL MEDIA FOR BUSINESS DEVELOPMENT:

A PRESENTATION ON SOCIAL MEDIA FOR BUSINESS DEVELOPMENT Mr. B. LAKSHMIPATHI, Asst. Professor, BVRIT

What is Social Media?:

What is Social Media? Social media is the social interaction among people in which they create, share or exchange information and ideas in communities and networks. Social networking sites ( Facebook, Twitter, Myspace ) Blogs ( Wordpress ) Video sharing sites ( YouTube ) Photo sharing sites ( Flickr ) Crowdsourcing ( Wikipedia )

Why is social media so important for businesses? :

Why is social media so important for businesses? It finds customers and builds clients. It gives business and ability to find out what people. are saying about them. It introduces your brand. It gives you feedback about your brand.

FACEBOOK:

FACEBOOK

Why Facebook?:

Why Facebook? According to a recent report by Merchant Circle, 70% of businesses use Face book. For the first time ever, Face book is being used more than Google for online marketing. Face book updates are three more times effective than Tweets for online business. Face book dominates the check-in space with 32% of businesses using this feature.

YOUR FACEBOOK PAGE::

YOUR FACEBOOK PAGE: Create the page using name, logo, and branding Use as an outlet to display and share information in a fun, informal way (in conjunction with your homepage) Form relationships with people in your industry (and your clients’ clients) Showcase the “real” side of your business

Content Ideas:

Content Ideas News – We can share the Upcoming events? New hires? Announcements? Industry trends/news –What are the current trends? News posts can be funny, shocking, serious, entertaining Client news – Great way to promote upcoming client events and campaigns. It lets people know who you’re working with and for whom. (chettinad cements) Past achievements – what were some of your greatest accomplishments? Brag about yourself.

Facebook: Vanity URL :

Facebook: Vanity URL Vanity URL : - www.facebook.com/tiffanysmansfield (Fans to Create URL) - www.facebook.com/RehobothFamilyLife Share business on Facebook with friends, family, co-workers, and other Facebook users. Increase SEO (Search Engine Optimization) when people enter into business.

Facebook:

Facebook 550M people are on Facebook—make a 1 st impression A snapshot of your business and what it’s all about With a Welcome Page, 47% of users will “follow” our page (vs. 23%) Show people who you are in 5-10 seconds with a Landing Page

THE FACEBOOK VOICE:

THE FACEBOOK VOICE Becoming an expert in the field is crucial, especially when promoting business via social media. Build trust and credibility among followers and online users - in the future. Provide valuable content to online audiences - and often. Think industry news, upcoming events.

TWITTER :

TWITTER

Use of Twitter?:

Use of Twitter? Promote mission and culture of a business. Twitter is the place to connect with audiences related to our business. To Have conversations and build relationships with individuals in industry—and clients’ too! Monitor the competition – who are they following? Who’s following them? What are they up to?

What is tweet about?:

What is tweet about? Industry news— it can range from shocking and funny to serious. Upcoming events Upcoming client events —to promote what clients are doing. It promotes images, makes business look good, and lets people know with whom the business is working with. Day-to-day —Day to Day activities of the business. Tweeting is all about being conversational.

Evaluating Your Success:

Measuring the ROI of Your Social Media Efforts Evaluating Your Success

Measuring ROI:

Measuring ROI Increased traffic —more people reading your blog, more hits on your website, more Facebook likes and Twitter followers More relationships –meeting and doing business with new professionals Overall better brand awareness (having fans, followers, re-tweets, readers, viewers builds your brand)

PowerPoint Presentation:

TWEETDECK TweetDeck is a real-time application that allows users to monitor updates in a single concise view ( Desktop, iPhone, iTouch, iPod, iPad, Android ) TweetDeck currently integrates services from Twitter , Facebook , LinkedIn , FourSquare , and Google Buzz . Enables users to split their main Twitter feed (All Friends) into columns allowing a broader overview of tweets Gives users ability to group people together and search across the “twittersphere.” - Work colleagues or friends - Monitor any subject within Twitter (medicine, education, social media, makeup, non-profit) - Columns automatically update to provide the user with a very effective dashboard of real-time information.

PowerPoint Presentation:

TWEETDECK

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