logging in or signing up HV Presentation Pubrs wo pricing palmersheim Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 18 Category: Entertainment License: All Rights Reserved Like it (0) Dislike it (0) Added: September 13, 2011 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... Premium member Presentation Transcript Slide 1: Help your advertisers increase revenue… with an integrated media solution... The Next Advertiser Opportunity for Hidden Values Publishers: Mobile Marketing and Beyond Offered By Supported by Integrated mediaSlide 2: Why is Mobile Marketing so Important? 2011 Nielsen In 2011, smart phones will overtake feature phones with over 142 million users, 82 million being added in 2011. One-half of all local searches are performed on mobile devices. 200 million You-Tube views occur on mobile devices everyday! On average, Americans spend 3 hours per day on their mobile device. 98% of text messages get read! Less than 30% of emails get opened!Slide 3: Traditional Media No more guessing on what medium is working for your advertisers! By integrating mobile technology you can show your advertiser which offer works best and from where! Plus, builds loyalty with their customers with special offers and reminders!What can you offer advertisers and how?: What can you offer advertisers and how? QR CODE MICROSOFT TAGS Scan codes for Mobile Devices Use TAGs to link directly to mobile website or help prospects with their purchasing decisions Websites Schedules Video Directions Menu ItemsTAG USAGE:: TAG USAGE: - Number of scans have doubled over the past three months and number of users have increased 2.5 times in the same timeframe. - Three billion TAGS have been printed in past six months. - Tags recently appeared in USA Today, Sports Illustrated Swimsuit and Women’s Day. - Proctor & Gamble Herbal Essences is using TAG on shelf displays that link to an interactive mobile experience to help shoppers choose products - Lowe’s is utilizing the TAG on plants throughout the Garden Center. - Universal Studios use TAG on movie ads, posters and packaging that link to trailers, games and “exclusive” content. 7/6/11Slide 6: Create a Mobile Website... and provide a complete Eliminate the “pinch & squeeze” of viewing desktop sites on mobile devices. “Mobile Experience” Great for: Coupons, Product & Photos, Schedules, Specials, Maps & Directions, Products, Menus, Calendar of Events, Photo Gallery, videos and URL links! Global mobile data has tripled each year for the last three years By 2014 mobile internet usage will overtake desktop internet usage By 2015, mobile data use to increase by a factor of 26.Slide 7: You & Your Advertiser can have access to an easy-to-use control panel allowing changes to mobile website as often as you like! Easy CMS (Content Management System) makes editing as easy as changing text in forms!Slide 8: You can also offer an integrated SMS (Simple Messaging System) TEXT MESSAGING for your ADVERTISERS! TEXT “ FREE ” TO 72727 and get free breadsticks! a nd get future Special Offers! Standard Txt Msg rates apply. Sep 1, 2011 3:03 PM Free BREADSTICKS! TODAY ONLY! OPEN UNTIL 9 PM (999)555-5555 www.m.mafiam.co m Text STOP to Quit Use On Billboards Magazine Ads Newspaper Ads Table Tents Posters Radio & TV AdsSlide 9: Add Mobile’s Call-to-Action with every traditional marketing initiative! Adding “SMS” to traditional advertising improves the effectiveness and allows for tracking! Radio A Keyword PIZZA1 Radio B Keyword PIZZA2 Newspaper Insert A Keyword PIZZA3 Television Spot Keyword PIZZA4 Creation of specific keywords for each broadcast media channel allows your group to measure how many engagements that media outlet produces compared with others!Slide 10: Instantly Deliver: Pictures Coupons Links to Website And more Instantly Deliver: Video Your Commercial A Demonstration Instantly Deliver: A Mobile Website for your business YOUR COUPON HERE! Studies Show a Txt-message stays on the cell-phone an average of 12 days. This means additional exposures to your audience!Slide 11: Jadabug’s Baby Boutique: See our new products and sales at www.bitly.com Show msg for $5 off your purchase of $25 or more, exp. 5/30/11 Reply STOP 2end SMS Database Marketing Strategies include: Loyalty Marketing: Capturing current customers through aggressive point of sale campaigns. Capture Email, drive FB Likes, and drive awareness about Events. Lead Generation: Capturing potential NEW customers by adding mobile engagements to your print ads, event marketing, radio and television campaigns Monetize: Messages are then scheduled out to the growing databases of current customers resulting in increased frequency of transactions, increased awareness, and new customers!!Slide 12: Components of a Quality Point of Sale (in-store) Mobile Engagement Call-to-Action Text Engagement Notification of “Future” Deals Moon Fish: FREE dinner w/ purchase of 1 night stay, valid 4/23-5/3/11, code mb12, get our app www.bitly.com and watch for more great specials. Reply STOP 2end Free Item that includes a minimum amount o f purchase to off-set Free item and still profit. Valid dates that encourage quick repeat visit, But do not allow item to be redeemed on same date. Reply STOP 2end message always let’s the Customer know this is permission based, and They Can reply STOP and be out of the database at any time.Slide 13: Industries range between 7-14% redemptions on Mobile offers/ coupons, and 3-7% on Mobile Conversions/ Form Fill-out! What's your return with 90 additional customers? How much return on a database of THOUSANDS? Cost to communicate to 500 people starts at $99 MOBILE MARKETING MAKES CENTS # of OPT-INS $900 9% REDEMPTION $ AVERAGE PURCHASE ROI X X = 500 X .09 X $20 = $900Slide 14: Pizza KING: Facebook ONLY Offer, “Like” us NOW for even more VIP treatment and savings. Reply STOP 2quit Publications Mobile Websites SMS Messaging For more details and individual pricing: Text ‘ hidden ’ to 72727 E mail us at info@bendani.mobi . Call (760) 333-6704 You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.
HV Presentation Pubrs wo pricing palmersheim Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 18 Category: Entertainment License: All Rights Reserved Like it (0) Dislike it (0) Added: September 13, 2011 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... Premium member Presentation Transcript Slide 1: Help your advertisers increase revenue… with an integrated media solution... The Next Advertiser Opportunity for Hidden Values Publishers: Mobile Marketing and Beyond Offered By Supported by Integrated mediaSlide 2: Why is Mobile Marketing so Important? 2011 Nielsen In 2011, smart phones will overtake feature phones with over 142 million users, 82 million being added in 2011. One-half of all local searches are performed on mobile devices. 200 million You-Tube views occur on mobile devices everyday! On average, Americans spend 3 hours per day on their mobile device. 98% of text messages get read! Less than 30% of emails get opened!Slide 3: Traditional Media No more guessing on what medium is working for your advertisers! By integrating mobile technology you can show your advertiser which offer works best and from where! Plus, builds loyalty with their customers with special offers and reminders!What can you offer advertisers and how?: What can you offer advertisers and how? QR CODE MICROSOFT TAGS Scan codes for Mobile Devices Use TAGs to link directly to mobile website or help prospects with their purchasing decisions Websites Schedules Video Directions Menu ItemsTAG USAGE:: TAG USAGE: - Number of scans have doubled over the past three months and number of users have increased 2.5 times in the same timeframe. - Three billion TAGS have been printed in past six months. - Tags recently appeared in USA Today, Sports Illustrated Swimsuit and Women’s Day. - Proctor & Gamble Herbal Essences is using TAG on shelf displays that link to an interactive mobile experience to help shoppers choose products - Lowe’s is utilizing the TAG on plants throughout the Garden Center. - Universal Studios use TAG on movie ads, posters and packaging that link to trailers, games and “exclusive” content. 7/6/11Slide 6: Create a Mobile Website... and provide a complete Eliminate the “pinch & squeeze” of viewing desktop sites on mobile devices. “Mobile Experience” Great for: Coupons, Product & Photos, Schedules, Specials, Maps & Directions, Products, Menus, Calendar of Events, Photo Gallery, videos and URL links! Global mobile data has tripled each year for the last three years By 2014 mobile internet usage will overtake desktop internet usage By 2015, mobile data use to increase by a factor of 26.Slide 7: You & Your Advertiser can have access to an easy-to-use control panel allowing changes to mobile website as often as you like! Easy CMS (Content Management System) makes editing as easy as changing text in forms!Slide 8: You can also offer an integrated SMS (Simple Messaging System) TEXT MESSAGING for your ADVERTISERS! TEXT “ FREE ” TO 72727 and get free breadsticks! a nd get future Special Offers! Standard Txt Msg rates apply. Sep 1, 2011 3:03 PM Free BREADSTICKS! TODAY ONLY! OPEN UNTIL 9 PM (999)555-5555 www.m.mafiam.co m Text STOP to Quit Use On Billboards Magazine Ads Newspaper Ads Table Tents Posters Radio & TV AdsSlide 9: Add Mobile’s Call-to-Action with every traditional marketing initiative! Adding “SMS” to traditional advertising improves the effectiveness and allows for tracking! Radio A Keyword PIZZA1 Radio B Keyword PIZZA2 Newspaper Insert A Keyword PIZZA3 Television Spot Keyword PIZZA4 Creation of specific keywords for each broadcast media channel allows your group to measure how many engagements that media outlet produces compared with others!Slide 10: Instantly Deliver: Pictures Coupons Links to Website And more Instantly Deliver: Video Your Commercial A Demonstration Instantly Deliver: A Mobile Website for your business YOUR COUPON HERE! Studies Show a Txt-message stays on the cell-phone an average of 12 days. This means additional exposures to your audience!Slide 11: Jadabug’s Baby Boutique: See our new products and sales at www.bitly.com Show msg for $5 off your purchase of $25 or more, exp. 5/30/11 Reply STOP 2end SMS Database Marketing Strategies include: Loyalty Marketing: Capturing current customers through aggressive point of sale campaigns. Capture Email, drive FB Likes, and drive awareness about Events. Lead Generation: Capturing potential NEW customers by adding mobile engagements to your print ads, event marketing, radio and television campaigns Monetize: Messages are then scheduled out to the growing databases of current customers resulting in increased frequency of transactions, increased awareness, and new customers!!Slide 12: Components of a Quality Point of Sale (in-store) Mobile Engagement Call-to-Action Text Engagement Notification of “Future” Deals Moon Fish: FREE dinner w/ purchase of 1 night stay, valid 4/23-5/3/11, code mb12, get our app www.bitly.com and watch for more great specials. Reply STOP 2end Free Item that includes a minimum amount o f purchase to off-set Free item and still profit. Valid dates that encourage quick repeat visit, But do not allow item to be redeemed on same date. Reply STOP 2end message always let’s the Customer know this is permission based, and They Can reply STOP and be out of the database at any time.Slide 13: Industries range between 7-14% redemptions on Mobile offers/ coupons, and 3-7% on Mobile Conversions/ Form Fill-out! What's your return with 90 additional customers? How much return on a database of THOUSANDS? Cost to communicate to 500 people starts at $99 MOBILE MARKETING MAKES CENTS # of OPT-INS $900 9% REDEMPTION $ AVERAGE PURCHASE ROI X X = 500 X .09 X $20 = $900Slide 14: Pizza KING: Facebook ONLY Offer, “Like” us NOW for even more VIP treatment and savings. Reply STOP 2quit Publications Mobile Websites SMS Messaging For more details and individual pricing: Text ‘ hidden ’ to 72727 E mail us at info@bendani.mobi . Call (760) 333-6704