SERVICE MARKETING

SERVICE MARKETING : 

SERVICE MARKETING BY PADMINI.G

SERVICE MARKETING : 

SERVICE MARKETING “Service as an act or performance that one party can offer to another that is essentially intangible that does not result into ownership of anything. Its production may or may not be tied to physical product ” - PHILIP KOTLER

EVOLUTION OF SERVICE AS VALUE CONTRIBUTORS EVOLUTION OF SERVICE AS VALUE CONTRIBUTORS - ADAM SMITH : 

EVOLUTION OF SERVICE AS VALUE CONTRIBUTORS EVOLUTION OF SERVICE AS VALUE CONTRIBUTORS - ADAM SMITH

GOODS AND SERVICE CONTINUUM : 

GOODS AND SERVICE CONTINUUM

SERVICE SECTOR TO INDIAN ECONOMY : 

SERVICE SECTOR TO INDIAN ECONOMY

Slide 6: 

GOODS Tangible in Nature Separability of production and Consumption Uniformity in Specifications and Delivery Non-perishable in nature Ownership SERVICES Intangible in Nature InSeparability of production and Consumption Variability in Specifications and Delivery Perishable in Nature Lack of Ownership

DEMAND BASED PRICING : 

DEMAND BASED PRICING

VALUE BASED PRICING : 

VALUE BASED PRICING

VALUE BASED PRICING : 

VALUE BASED PRICING

PROMOTION : 

PROMOTION

DISTRIBUTION OF SERVICES : 

DISTRIBUTION OF SERVICES Services available to their geographic vicinity Services widely available without greater capital Gather data about current and Potential Customers, Competitors etc., Provide local Knowledge for dealing effectively with customers. Arrange the Buy/Sale transactions Provide funds for Physical Facilities Develop and put into effect Promotional efforts

SERVICE CLASSIFICATION AND CHANNEL SUITABILITY : 

SERVICE CLASSIFICATION AND CHANNEL SUITABILITY

CHANNELS OF DISTRIBUTION : 

CHANNELS OF DISTRIBUTION

Challenges in Service Marketing : 

Challenges in Service Marketing Giving a feel for the “product” Managing Demand Fluctuations Maintaining Quality Cost Containment Attitudinal block in using proven marketing principles in service marketing