Coke Zero - NCAA Football 2010

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Coke Zero Social & Mobile Sports NCAA Football 2010

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Citizen Sports is a Sports Website on Facebook and the iPhone/Android

Facebook Sports : 

11 Million Registered Users 3 Million Monthly Active + Millions of their friends Facebook Sports

Next Generation of Fantasy : 

1.3 Million Fantasy NFL 2 Million March Madness NBA, NHL, NCAAFB, Soccer… Next Generation of Fantasy

Next Generation of Fantasy : 

Next Generation of Fantasy

Sportacular Mobile : 

Sportacular Mobile 2 Million People 4 ½ Hours Per Month Connected to Facebook

Citizen Sports Audience : 

Citizen Sports Audience Youngest sports audience: 83% are 18-49 Median Age = 24 Yahoo!: 61%/45 ESPN: 60%/46 CBS: 58%/46 Fox: 54%/48 Source: @plan Winter 2009; Omniture January 2010 more Engaged: Millions of Social Actions 50% Share with friends 5-10% Engagement Rates People w/loyalties & friends: 100% Personalized (logged in) Demo, Sports & Social Targeting

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“Citizen Sports' iPhone App [Sportacular] Is Better Than ESPN’s” “Disrupting the competitive landscape of the sports market… and giving ESPN a run for its money on the iPhone” “the Facebook experience offers plenty of elements that commissioner services can’t …”

Android Platform : 

Android Platform 7K added per day 350K Monthly Uniques 450K Downloads to date

Live Alerts : 

Live Alerts Over 1.7 million Fans receiving live alerts

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Custom Ideas

Bridging the Season : 

Bridging the Season

College Football: Social Polls : 

College Football: Social Polls Fan results & a “fan outlook” similarity could be determined across the different schools and conferences. FANOVATION – What Does Your Team Need to Improve

College Football Fan Rankings : 

College Football Fan Rankings College Football Fan Rankings – Find Fans Like You

Mobile Check-In : 

Mobile Check-In 1. Sportacular knows user’s favorite team and prompts to “Check-In.” 2. User can claim their team for their general locale. 3. User then prompted with nearby venues.

Mobile Check-In : 

Mobile Check-In 5. Users could be prompted with extra incentive to check-in from nearby venues that serve Coke Zero. 4. User checks-in from specific venue and can claim venue for their team.

College Football Fan Rankings : 

College Football Fan Rankings

Cheerleader Bracket : 

Cheerleader Bracket Cheerleader Bracket

Case Studies : 

Case Studies

Nike : 

Nike 300,000 High School Football Players visited Citizen Sports in July 2009

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5.4% of them Responded to Nike’s Call to Action (that’s a lot higher than .05%)

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of those that Completedthe “Bring It Like” Quiz… 43% Published to their Facebook Feed

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+ 400,000 additional reach 10% Lift in Engagement

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Goal: Reach NFL Fans with an HD Message and increase social media presence Solution: Samsung features within NFL Fantasy that inspired Conversations “Send a Can of Smack” trash talking “Ask a Friend” fantasy lineup advice League message board sponsorship Success: Over 500,000 Fantasy Users 300,000 Samsung branded social interactions And the returns on Fantasy Football 2009… Fantasy Football 2008

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Fantasy Football 2009 1 Million + Users iPhone Application 67 Minutes Time Spent on Sunday 40 Minutes Time Spent on iPhone 50% Have Shared in Feed

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NCAA Bracket 2009 Goal: Launch Miller Brand Position via the 2009 NCAA Tournament; drive “Fans” of Miller Lite Solution: Social Integration into the most social Bracket Game on Facebook Success: Over 900,000 NCAA Tournament Fans 2 Miller Sponsored Social Actions Per Person 5000+ Visitors to Miller Fan Page

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Broadcasting Your Brand Goal: Establish at&t’s reliability and speed messaging through sports fan’s passions Solution: Give fans a fast way to publish their picks for an upcoming game or a score from the previous game, to their Facebook Newsfeed Success: 15% Interaction Rate with the Feature 50% “Publish to Feed” rate 4-7 Million additional reach

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2008 Olympics Goal: Introduce the Lenovo brand to the World through the 2008 Olympics Solution: Integrate Lenovo content into 116 Citizen Sports Olympic Fan Communities in 49 Countries on Facebook & Hi5 Success: National Pride inspired 280,000 Visitors to share the Lenovo experience with 6 friends each (1.5 Million total)