Hungary ppt

Young Adult’s Use of Mobile Phones and Online Social Networking -The Role of Friend: 

Young Adult’s Use of Mobile Phones and Online Social Networking -The Role of Friend Chih-Hui Lai School of Communication, Information, and Library Studies, Rutgers, The State University of New Jersey 9/28/2007 Towards a Philosophy of Telecommunications Convergence, Budapest, Hungary, Sept.27-29, 2007

Background: 

Background Parks Associates’ survey : 29% of American Internet users use social networking sites and 10% do it on a daily basis (Barrett & Roden, 2007). 90% of US undergraduate students have participated in any type of social networking sites (Stutzman, 2006); 85% of college students participate on Facebook (Boyd & Jenkins, 2006) Pew’ s survey :55% of all online American youths ages 12-17 are involved in online social networking sites, such as Facebok and MySpace (2007). Pew’s survey: 7-9% of the U.S. population: mobile phone only (2006)

Research Motivation: 

Research Motivation

Research Questions and Hypotheses : 

Research Questions and Hypotheses RQ1: Are there any similar usage patterns in the use of these two communication technologies? HP1a: Those who spend more time using mobile phones, including text messaging, are likely to spent more time engaged in online social networking. HP1b: Those who have broader use of mobile phones are likely to have more diverse activities in using online social networking.

Research Questions and Hypotheses (cont’d): 

Research Questions and Hypotheses (cont’d)

Research Questions (cont’d): 

Research Questions (cont’d)

Survey : 

Survey Two undergraduate classes enrolled in interpersonal communication and mediated communication at a university in the United States in March 2007 N=152, 62% female, 68% White, 78 % aged between 20 and 25.

Results : 

Results Hypothesis 1a was supported (r=.186, p<.05), indicating that those people spent more time on their mobile phones during the weekend would spend more time on their use of online social networking. A positive correlation was also observed (r=.256, p<.05), indicating that the volume of text messages was in proportion to the time respondents spent on online social networking. Hypothesis 1b was supported (r=.248, p<.01), indicating that the scope of respondents’ use of mobile phones was positively correlated with the diversity of their activities on online social networking sites

Results: 

Results

Results:: 

Results:

Discussions : 

Discussions Mobile phone and social networking usage is correlated, in terms of intensity and scope of use Friend influence On social networking Not on the intensity of respondent’s use of mobile phones: economic decisions Not on the scope of respondent’s use of mobile phones: immature uptake of mobile applications (m=2.83, sd=.964); economic decisions

Future study : 

Future study Correlations between different social ties and communication patterns Influence from the specific type of ties on the communication mode Ties (strong, weak, latent, released) and the acquisition of overall social capital through these two communication technologies Potential for mobile social networking study

Chih-Hui Lai chihhui@scils.rutgers.edu: 

Chih-Hui Lai chihhui@scils.rutgers.edu Thanks for Dr. James Katz’s advice during the course of the study.