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Edit Comment Close Premium member Presentation Transcript Slide1: Advantage India: The Emerging Production Base For Global Markets Gokul PatnaikShowcase India: Showcase India What India does offer Varied agro-climatic conditions Abundant sunlight and water Availability of skilled and semi-skilled labour Proximity to West Asia, South East Asia, Far East and Europe Insight into international markets gained in last one decade A large and rapidly growing domestic market Government support for export oriented production Cost-effective technology for protected cultivation Upcoming handling facilities at major airports India’s Track Record:A Decade of Growth: India’s Track Record: A Decade of Growth Technologies Standardized: Technologies Standardized Tissue culture for mass scale production eg- Orchid, Carnation, Lilium, Foliage plants Automated Green(Poly) Houses- Rose, Carnation Shade net- Gerbera, Anthurium Cool Chain and Post Harvest management- Rose, Carnation, Gerbera Breeding of Anthurium Production of artificial media like coco-peat, peat moss, vermicullite Green House Cultivation: Green House Cultivation Slide6: Climate ControlGrading & Packing: Grading & PackingShowcase India: Showcase India What India can offer Diversified products Cut flowers - Rose, Carnation, Gladiolus, Gerbera Novelty flowers- Anthurium, Orchid, Sterlitzia (Bird of Paradise), Heliconia Potted Plants, Ornamentals & Foliage Planting material - seed, bulbs Value added products like dried flowers, flower arrangements, essential oils, pellets, natural pigments & colours Slide9: Non traditional flowersSlide10: Untapped Potential Untapped Potential- BromelliadShowcase India- Varied Wealth: Showcase India- Varied Wealth Major flowers Gladiolus Carnations Chrysanthemum Lilium Tuberose Rose Gerbera Untapped wealth Iris Dahlia Zinnia Crocus Salvia Begonia Cineraria Gaillardia Antirrhinum Aster Ornamental grasses Ferns Crotons Northern India – Himalayan Foothills & Indo-Gangetic PlainsHimalayan Flora: Himalayan FloraShowcase India- Varied Wealth: Showcase India- Varied Wealth North Eastern India Untapped wealth Anthurium Tropical Orchids Bromeliads Sterlitzia Heliconia Calla Lily Football Lily Eastern Himalayas - Rhododendron: Eastern Himalayas - RhododendronShowcase India- Varied Wealth: Showcase India- Varied Wealth Central and Western India Major flowers Gladiolus Carnations Chrysanthemum Lilium Tuberose Rose Gerbera Untapped wealth Statice Aster Limonium Solidago Phlox Calla Lily New Technologies: New Technologies New TechnologiesAnthurium: AnthuriumShowcase India- Varied Wealth: Showcase India- Varied Wealth Southern India Major flowers Carnations Rose Anthurium Tropical Orchid Jasmine Major foliage Araucaria Aglonema Anthurium Aspidistra Begonia Buddlea Caladium Cestrum Clerodendron splendens Draceana varieties Ficus varieties Monestera Philodendron Coleus Sciandapsus Foliage Plants: Foliage Plants Foliage PlantsOpportunity India-Diversification: Opportunity India-Diversification Exploring diversified opportunities Bouquet preparation Bonsai Dried flowers and foliage Greeting cards Filler crops Wood rose Pine cones Draft wood Concept marketing Potpourri Marigold – Value Addition: Marigold – Value AdditionDomestic Market : Domestic Market Growing at 25 % annually Total domestic market - Rs. 5000 million Demand shifting towards traditional and exotic blooms Mumbai market daily flower arrival is 600,000 stems per day Delhi market - Rs. 1000 millionDomestic Market: Domestic MarketNeed of the hour- Retail Outlet: Need of the hour- Retail OutletInternational Market: International Market Total import (2005) – USD 21 billion Global floriculture industry- 15 % annual growth Share of developing countries- 20 % Major importing countries- Germany, UK, USA, France, The Netherlands Total exports (2005) - USD 14.64 billion Major exporting countries- The Netherlands (53 %), Columbia, Ecuador, EU – 25, Israel, Kenya, Zambia Slide26: Market Opportunities Domestic seasonal opportunity International seasonal opportunityNew Developments: New Developments Some examples: Concentrated pockets coming up with common infrastructure and logistics Tanflora Park in Tamil Nadu Talegaon Floriculture village in Maharastra Flower Auction Markets coming up in major cities Mumbai, Bangalore,Noida Perishable handling facilities at Delhi,Bangalore, Mumbai, Hyderabad, and Thiruvananthapuram Market Facilitation Centre at AalsmeerMajor Constraints: Major Constraints Lack of air cargo space and high cost of freight High cost of imported planting material Lack of post harvest infrastructure and proper logistic support Inadequate infrastructure facilities at the export gateways Financial institutions reluctant to support due to perceived risks and inadequate knowledge Market intelligence not available on regular basis Industry fragmented and not vertically organised Suggestions For Rapid Growth: Suggestions For Rapid Growth Scaling up to achieve economy Roping in corporates Consistent supply to the markets Maintaining international quality standards Diversifying product range Facilitating foreign direct investment Use of advanced scientific technologies A Case for Government Support to Floriculture: A Case for Government Support to Floriculture Paradigm Shift in Export Thrust : Employment generation Value addition Regional balance Social engineering Floriculture meets with all the above objectives plus some more – Ecology and environment - Wealth creationIndia- Flower Power On Its Way: India- Flower Power On Its Way The Netherlands and Japan are taking India as serious player Foreign players showing increasing interest in investment and technology upgradation Domestic consumption growing at a whopping rate of 40 % per annum Major flower growing regions- Maharashtra, Karnataka, Andhra Pradesh, Tamil Nadu, West Bengal New potential regions- North East India, Sikkim, Arunanchal, Uttaranchal You do not have the permission to view this presentation. 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