How To Do A/B Split Tests With Optimyser

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Presentation Description

Using an A/B Split Test, you can freely apply any changes to the content, look and feel, and the layout of your test page to create alternative page versions. The setup is very easy and you can start testing within minutes. Your test performance data is collected, analyzed and presented in real-time to provide you instant and valuable information.

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Presentation Transcript

Slide 1: 

How To Setup an A-B Split Test

Slide 2: 

Enter your username and password … Click on “Sign-in”

Slide 3: 

Click on “New Experiment”

Slide 4: 

Click on “A/B Split Test”

Slide 5: 

Pick a name for your experiment Enter the URL of your first “test page”(i.e. page A) Enter the URL of your ”goal page” Select the amount of traffic to allocate for this experiment

Slide 6: 

Click “Next”

Slide 7: 

Copy this code and paste it to your test page (i.e. page A)

Slide 8: 

The test page html source

Slide 9: 

The code should be pasted right before the closing </head> tag

Slide 10: 

Copy this code and paste it to your goal page

Slide 11: 

The goal page html source

Slide 12: 

The code should be pasted right before the closing </head> tag

Slide 13: 

While you are working with your web pages, Optimyser automatically saves your progress

Slide 14: 

So that you can always resume your setup by going back to your experiment from the main dashboard

Slide 15: 

Once the code snippets are pasted to your pages, click “Next” Optimyser will attempt to verify that all required code snippets are in place If you need to, you can bypass the verification by checking this checkbox

Slide 16: 

You will receive a message if there is a problem with the code snippet placement Click “Next” if everything is ok

Slide 17: 

Click the green “plus icon” to specify your alternative test pages (B page, C page etc.)

Slide 18: 

Pick a name Click “Ok”

Slide 19: 

Enter the URL of your alternative test page Click here , if you need to specify additional pages Otherwise, click here to review your test pages

Slide 20: 

Here is a summary of your experiment setup You can review your test and goal pages by using the links below You can always go back, if you need to make changes If everything is fine, click this button to launch your experiment!

Slide 21: 

You can monitor all your experiments through the main dashboard

Slide 22: 

Optimyser provides you with critical information about your experiment in near real-time

Slide 23: 

Thank You! Music: "ditto, ditto!" by DoKashiteru, 2009 - Licensed under Creative Commons Sampling Plus http://ccmixter.org/files/DoKashiteru/20025