L2 Social Media Intro

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OMI Level 2: Social MediaIntegration and Execution : 

OMI Level 2: Social MediaIntegration and Execution Hallie Janssen, Vice President, Anvil Media, Inc. 503.595.6050 x221 hallie@anvilmediainc.com @hallie_janssen

Instructor & Anvil Media, Inc. : 

Instructor & Anvil Media, Inc.

The Program Modules : 

The Program Modules

Foundation : 

Foundation Forums: Google Groups Networking: LinkedIn, Facebook Blogs: WordPress, Typepad RSS: Bloglines, Newsgator Media Sharing: Flickr, YouTube Bookmarking: Delicious Expert Communities: Yahoo! Answers Wiki: Wikipedia, AboutUs Microblogging: Twitter

Strategies : 

Strategies Brand Awareness Lead Generation Consumer Insight Sales Customer Engagement

Implementation : 

Implementation Customize via FBML Set landing page on Facebook Set landing page off Facebook Wildfire and Involver Add all relevant business info

Employee Engagement Guidelines : 

Employee Engagement Guidelines Be transparent Be judicious Write what you know Perception is reality It’s a conversation Add value It’s a responsibility Create some excitement Be a leader Acknowledge mistakes Pause and then send Bonus Guidelines Be timely Be relevant Be informative Be entertaining

5. Be A Thought Leader : 

5. Be A Thought Leader Follow industry gurus via RSS Act as a content aggregator & filter Add a layer of commentary to news Network: attend industry events Engage in expert networks Get on speaking circuit and syndicate articles Leverage writing & speaking for book deal Retire early on product royalties

Custom Filter in Google Analytics : 

Custom Filter in Google Analytics

OMI Level 2: Social MediaIntegration and Execution : 

OMI Level 2: Social MediaIntegration and Execution Hallie Janssen, Vice President, Anvil Media, Inc. 503.595.6050 x221 hallie@anvilmediainc.com @hallie_janssen