DIGITAL MARKETING - OMAR MENDOZA

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Digital marketing is the application of marketing strategies carried out in digital media. All the techniques of the off-line world are imitated and translated into a new world, the online world. What is digital marketing?

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USE OF DIGITAL MARKETING Websites E-mail Web applications Social networks 3

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Benefits in digital marketing Segmentation : Get an specific target, consumers that are interested in our product or service . Influencer marketing: Reach consumers with Google Adwords , Facebook A ds and others . 4

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3. Collaborative Environment : Better relations between the company and its providers to optimize efforts . 4. Remarketing : Used to follow a customer that showed interest in our product . It allows to share with this person , more ads . 5

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CONCLUSIONS Digital marketing is the new way to announce businnes and to show their products to costumers . Nowadays , everyone has a smartphone , or internet connection at home, so it’s important to be there Internet has no limits , you can show the best of your business , or your project . 6

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