Advantage Of Social Media Marketing | Odyssey

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Best way to promote any kind of business, product and service through social media marketing is one of the best strategy because every person is connected with social media so this is the best platform for promoting your business.

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Presentation Transcript

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Social Media Marketing for Your Business 10 Benefits of

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1. Promote Brand Awareness With the help of Social media marketing you can promote your brand to large numbers of people at one time and attract supporters. The more you make your audience aware of your brand the more popular and familiar it becomes.

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FR 2. Engage With Audience You can use social media marketing as a means to engage with your audience to build genuine connections. This can be done through simple tasks such as answering comments on your social media pages asking poll questions or re-sharing people’s content that is relevant to your brand.

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FR 3. Gather Consumer Data While you are engaging and connecting with your audience there is a good chance you’ll begin to see various trends and behavioural patterns from buyers. This is because social media marketing is a great affordable advertising tool for gathering information on your target audience without seeming too intrusive. Some social media platforms such as Facebook and Instagram even provide business accounts with inside analytics on how their audience is acting and responding. These user insights can help you to improve your marketing strategy for the future.

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FR 4. Spread Shareable Content The online world is a content-driven environment. Businesses who produce quality content that is evergreen and shareable are usually the ones in the lead. This content is used as a vehicle to go out and bring people back to your company’s pages. The whole point is to make shareable content that is relevant and valuable to your audience. The content will reach the eyes of more people the more times it is shared.

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FR 5. Drive Traffic To Website You can speed up the process by using social media marketing to send people to your website or landing page. When you make a post for instance add a call-to-action CTA and a link for your followers. Give them clear and concise instructions. All of your content should have a purpose. And when it comes to posts that are intended to drive traffic everything should be a seamless process for leads. It would be beneficial to get in the habit of including links often and keeping them visible and easy to reach.

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FR 6. Provide Customer Service Most customer complaints should be handled in private via email or phone However there will be times where an angry customer comes along to bash your business in the public eye. This is the perfect time for you to turn foes into fans. Take these opportunities to provide exceptional customer service even if it’s right in the comment section. This will build trust around your company’s reputation when it comes to treating your audience with respect.

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FR 7. Make Announcements One of the great advantages of social media is that most people check it often. If you’ve built a solid following of your target audience this is another great place to keep them updated. It is convenient to use social media marketing for certain announcements such as if your business is having a sale or making changes to some policies. You can also answer any questions quickly.

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FR 8. Find Collaborations Collaborating with other brands is a great way to increase your company’s reach and grow your audience. Social media is the perfect place to find other businesses that are willing to collaborate for the same purposes. Once you’ve found a brand to collaborate with consider running giveaways and contests. The customer participation from these events will help to get your name out quickly.

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FR 9. Research Competition Besides being friendly with other brands social media marketing can help you to keep an eye on what they’re up to as well. You’ll be able to research and study competition marketing efforts and dissect their influence. This will to give you a competitive edge and keep you in the running to gaining a larger customer base.

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FR 10. Keep Marketing Budget Low This last benefit may be one of the most important to businesses with smaller advertising budgets. Most of the social media marketing is free. You can build a loyal audience spread brand awareness drive traffic and generate sales without spending a penny. This is valuable if you are just starting out and want to build authority around your brand in an affordable way.

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