Social Media Marketing:
Social Media Marketing Social Media Marketing (SMM) which seeks to achieve branding and marketing communication goals through the participation in various social media networks, It includes: Facebook Twitter Google + LinkedIn MySpace Delicious Digg
Social Media Marketing Websites:
Social Media Marketing Websites
Benefits of SMM:
Establish a brand and raise awareness Cost effective Increase customer loyalty and trust
Customer service & feedback Wider audience reach Information sharing Increase search engine rankings Drive traffic Benefits of SMM
Significance of SMM:
Significance of SMM Web Site % Reach of active Social users Sessions per person Time per person Facebook 52% 19.16 5:52:00 MySpace 15% 6.66 0:59:33 Twitter 10% 5.81 0:36:43 LinkedIn 6% 3.15 0:12:47 Classmates Online 5% 3.29 0:13:55 Global Social Network Traffic Globally on an average, people spend approx 6 hours daily on Facebook Source: Nielsen Company
Brand Reputation:
Brand Reputation Brand is a trademark or unique name identifying a product or service. Social Media Marketing is one of the well-known marketing tool which helps organization to create brand awareness and generate customer loyalty.
Brand Promotion with SMM :
Brand Promotion with SMM
Worldwide Trends:
Worldwide Trends 46% of Internet users worldwide interact with social media on a daily basis 15% of social media users are more inclined to buy from brands that advertise in social media 25% are more likely to find out more about brands that advertise on social media sites Nearly 4 out of 5 web users visit a social networking site on monthly basis Internet users worldwide spend more hours per week with social media than any other online activity Source: Nielsen Company Internet users in select countries who have created a social network profile
Slide 10:
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