Agenda:
Agenda SEM Advantages Trends Types of Searches Benefits
SEM:
SEM Search Engine Marketing is a form of internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of, paid placement, contextual advertising, and paid inclusion.
Advantages:
Advantages SEO PPC Great long term ROI High ceiling and volume More exposure and awareness Quick Setup Highly Measurable Less Development Resources Needed SEM
Trends:
Trends Going Mobile Personalized Search Onsite Optimization Social Media Optimization Cross Channel Optimization
Trends:
Trends Companies spent more than five times on PPC as compared to SEO in 2010
Types of searches:
Types of searches
Benefits:
Benefits Cost effective Measurable Highly targeted Increase the conversion rate of the online presence Pay per click can increase brand and Corporate awareness
Slide 9:
Thank You