BRAND

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BRAND…WE PREFER THE MOST:

BRAND…WE PREFER THE MOST PRESENTED BY

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PLAYSATION Uniqueness Technological edge Proper positioning One stop solution Creativity Newness COMPETITORS

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LUX More than six decades Proper positioning Popular faces Various taste Affordable pricing competitors

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Caters to all economic classes Value for money Accessibility COMPETITORS

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TIMES OF INDIA Widely available daily Can leverage Parent Company’s presence in Television, Radio Easy Brand Recall useful in a competitive markets Has got a city-wise edition publication for major Indian cities COMPETITORS THE HINDUSTAN TIMES THE HINDU

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Flipcart Prompt response Best quality products User friendly Easy accessibility Complete product information Motivates buyers

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