Carolinas GMA BR for 12 19 2011_FINAL

CAROLINAS GMA 2011 YTD P12 Performance Review: 

CAROLINAS GMA 2011 YTD P12 Performance Review December 19 th , 2011 Charlotte, NC

Overview: 

Overview YTD 8oz B&C Performance YTD STAR Volume YTD IRI Market Share 2011 Vol and Share Period Trends IOD & Num of Displays 2012 Laps STAR LRBx Volume Summary Comments from Team on 2011 CAROLINAS (1.5)% YTD POSITIVE SHARE SWING IN LF & SF OPPORTUNITY IN KEY GROCERY ACCOUNTS Q1 2012 DIFFICULT LAPS

LRB Volume and Share: 

LRB Volume and Share

2011 LRB Performance – 8oz B&C YTDP12 xGat : 

2011 LRB Performance – 8oz B&C YTDP12 xGat Source: STAR 8oz B&C; Bev South, Bennettsville, & W. Jefferson at STAR1 level for reporting purposes; GMA Rank based on approx 30 GMAs 2YAG% BDI BDI Chg. (1.8) 78 2.5 (1.6) 155 1.7 (3.5) 122 1.6 (3.2) 133 0.2 (2.2) 158 4.1 (2.9) 144 0.8 (3.6) 245 3.1 (3.1) 125 0.2 (2.4) 170 (3.1) (4.2) 154 (0.7) (5.9) 115 (1.0) (4.7) --- --- (6.3) 165 (6.8) Excludes Gatorade Ranked #5 By GMA Performance

Carolinas GMA 2011 YTDP12 – Category GROC Share: 

Carolinas GMA 2011 YTDP12 – Category GROC Share Cs Pack Water is Driving Positive Vol Shr Swing to KO CSD Positive Share Driven by Dew/Mist/MAX… Vol Growth from Mist/MAX PCNA 28.3% 36.9% 14.4% 57.4% 20.9% +0.8 swing Market Share: KO 22.4% 30.2% 11.0% 22.1% 39.2% PCNA KO +0.6 swing +2.2 swing Flat swing to AZ -11.7 swing Source: IRI YTD as of Nov 27 th , 2011 Benchmark to AZ KO Includes Monster PCNA + Rckstr ARIZONA KO+Mnstr PCNA+Rckstr

Carolinas GMA 2011 YTDP12 – Category CONV Share: 

Carolinas GMA 2011 YTDP12 – Category CONV Share PCNA 38.4% 46.8% 14.7% 58.2% 18.3% +1.2 swing Market Share: KO 32.4% 37.8% 33.0% 22.7% 51.3% PCNA KO +1.5 swing -3.3 swing +3.0 swing -9.1 swing Source: IRI YTD as of Nov 27 th , 2011 ARIZONA KO+Mnstr PCNA+Rckstr CSDs are Driving Positive Vol Shr Swing to KO CSD Positive Share Driven by Pep/Dew Peace Tea is now 7%, Taking Share in Tea Category

CSDs Volume and Share: 

CSDs Volume and Share

2011 CSD Performance – 8oz B&C YTDP12: 

2011 CSD Performance – 8oz B&C YTDP12 Source: STAR 8oz B&C; Bev South, Bennettsville, & W. Jefferson at STAR1 level for reporting purposes 2YAG% BDI BDI Chg. (3.5) 161 3.8 (3.7) 157 2.6 (5.6) 278 7.6 (4.7) 153 1.9 (3.2) 193 5.9 (6.7) 125 1.0 (4.4) 133 0.8 (3.6) 177 2.3 (2.5) 196 (1.0) (7.2) 69 0.1 (4.7) --- --- (6.6) 125 (0.0) (5.6) 182 (4.3) Cans (5.0)% SS PET (0.4 )% TH PET (0.1)%

2011 Brand Review - TM Pepsi YTDP12: 

2011 Brand Review - TM Pepsi YTDP12 2Yr% BDI BDI Chg Vol %Chg vs YAG (8.2) 133 +1.9 (10.1) 112 +0.8 (8.8) 106 +0.4 (11.0) 114 -0.5 Source: STAR 8oz B&C (7.1) 138 +3.7 (7.4) 163 +0.2 Reg (3.8)% Diet (8.2)%

2011 Brand Review - TM Mountain Dew YTDP12: 

2011 Brand Review - TM Mountain Dew YTDP12 2Yr% BDI BDI Chg Vol %Chg vs YAG +0.2 194 +0.5 (1.9) 154 +0.1 +1.2 183 -0.1 +1.2 230 -3.5 Source: STAR 8oz B&C +1.4 210 +2.9 +0.4 147 Flat Reg (0.7)% Diet (0.7)%

PowerPoint Presentation: 

11 Source: STAR Raw Cases MOMENTUM!! Improving Trend of TTL SS CSDs (8.3)% (0.5)% 2011 SS CSD Trends – Carolinas GMA TTL SS vs 20z SS 16z Growth Off-set 20z Declines In P12 20z 91% of Mix 20z 83% of Mix BITC Begins Laps w/ Sidekick & Pricing

PowerPoint Presentation: 

2011 Reg Pepsi Trends – Carolinas GMA vs TTL US 12 Source: STAR 8oz B&C BITC MOMENTUM!! Carolinas Grew Reg Pep in P12 APEX Begins for PBC/CCI APEX Begins for PBV +1.3% (3.3)%

PowerPoint Presentation: 

2011 Diet Pepsi Trends – Carolinas GMA vs TTL US 13 Source: STAR 8oz B&C OPPORTUNITY Diet Pepsi Out-pacing TTL US

CSDs by Channel: 

CSDs by Channel

2011 CSD Performance – Carolinas by Channel: 

2011 CSD Performance – Carolinas by Channel Source: STAR 8oz B&C YTDP12 MOMENTUM with Growth in 2011 for SF OPPORTUNITY in LF & FoodSvc

2011 CSD Performance – Carolinas by Channel 8oz B&C Gain/Loss vs YAG: 

2011 CSD Performance – Carolinas by Channel 8oz B&C Gain/Loss vs YAG Source: STAR 8oz B&C YTDP12 >80% B&C Mix DOL/VAL Growth +10.1%, 9% Mix C&G Growth +4.6, 15% Mix WMT Growth +8.0, 22% Mix GROC Growth (1.3)%, 35% Mix DOL/VAL Growth +3.9%, 9% Mix C&G Growth +3.6, 16% Mix WMT Growth (22.1)%, 20% Mix GROC Growth +0.4%, 36% Mix DOL/VAL Growth (7.3)%, 9% Mix C&G Growth +0.6, 18% Mix WMT Growth (10.2)%, 18% Mix GROC Growth (4.5)%, 36% Mix WALMART Losses Driven by P5-P8 Laps

Carolinas Volume Share Chg vs PY – CSD Brands: 

Grocery Channel Source: IRI YTD as of Nov 27 th , 2011 Carolinas Volume Share Chg vs PY – CSD Brands Convenience Channel -0.1 swing to Coke +0.8 Swing to Coke!! Reg Pepsi +0.8 vs PY +1pt swing Reg Coke (0.2) vs PY

Carolinas Dollar Share Chg vs PY – CSD Brands: 

Grocery Channel Source: IRI YTD as of Nov 27 th , 2011 Carolinas Dollar Share Chg vs PY – CSD Brands Convenience Channel -0.5 swing to Coke -0.9 swing to Coke Reg Pepsi +0.1 vs PY - 0.2pt swing Reg Coke +0.3 vs PY

PowerPoint Presentation: 

Source: IRI YTD as of Nov 27 th , 2011 Carolinas Dollar Share Trend – Grocery Channel CSDs Q1/Q2 Positive Swing to KO Q4 Positive Swing to KO

PowerPoint Presentation: 

Source: IRI YTD as of Nov 27 th , 2011 Carolinas Dollar Share Trend – C&G Channel CSDs Overall Dollar Share Positive Swing in H2

PowerPoint Presentation: 

Source: IRI YTD as of Nov 27 th , 2011 Carolinas Dollar Share Trend – C&G Channel CSDs Overall Dollar Share Positive Swing in H2 Regular Pepsi vs Regular Coke

Carolinas GMA Grocery Channel IOD & Num of Displays - %Chg vs PY: 

Inventory on Display Source: IRI YTD as of Nov 27 th , 2011 Carolinas GMA Grocery Channel IOD & Num of Displays - %Chg vs PY OPPORTUNITY Reverse Trends on LF Display Inventory * Exception in Lowes Foods Number of Displays

Hydration & NCB Volume: 

Hydration & NCB Volume

2011 Water Performance – 8oz B&C YTDP12: 

2011 Water Performance – 8oz B&C YTDP12 Source: STAR 8oz B&C; Bev South, Bennettsville, & W. Jefferson at STAR1 level for reporting purposes 2YAG% BDI BDI Chg. 36.9 61 17.8 16.1 98 19.1 10.2 112 13.4 27.7 193 19.0 36.0 69 5.4 3.5 125 5.4 (5.0) 134 (1.4) (2.7) 110 (0.1) 1.0 132 (0.3) (2.8) 80 (1.7) (7.9) 79 (1.6) (1.4) 152 (8.1) Case Pack +12.3% SLW (20.2)%

2011 NCBx Performance – 8oz B&C YTDP12: 

2011 NCBx Performance – 8oz B&C YTDP12 Source: STAR 8oz B&C; Bev South, Bennettsville, & W. Jefferson at STAR1 level for reporting purposes 2YAG% BDI BDI Chg. 4.4 --- --- 14.4 99 2.7 11.6 91 3.1 15.6 121 1.2 8.3 95 (0.1) 8.9 107 (2.1) 3.0 89 (2.8) (11.3) 92 (10.3) (24.8) 57 (11.2) (13.4) 54 (8.6) (14.6) 100 (22.4) (16.7) 103 (29.9) (17.1) 92 (29.5) Excludes Water and Gatorade Lipton +17.4% Energy (2.6)% Coffee +7.7%

2011 Total LRB Including Gatorade – 8oz B&C YTDP12: 

2YAG% BDI BDI Chg. 4.9 79 4.4 0.9 122 2.1 1.2 153 0.2 0.6 143 0.1 0.9 125 0.1 0.1 131 (1.1) 0.3 155 1.8 1.0 169 (4.0) (1.9) 239 (2.4) (0.8) 153 (1.9) (3.0) 114 (2.2) (3.3) 164 (8.3) (4.7) --- --- 2011 Total LRB Including Gatorade – 8oz B&C YTDP12 Source: STAR 8oz B&C; Bev South, Bennettsville, & W. Jefferson at STAR1 level for reporting purposes Gatorade 4% of Mix +625.8% BDI = 121, +15.5

2012 LRBx Laps by Period: 

2012 LRBx Laps by Period

Carolinas GMA 2012 Period Laps: 

Carolinas GMA 2012 Period Laps Source: STAR LRBx 8oz B&C T1 New Years Superbowl Easter T2 Memorial Day Summer Season July 4 th T3 Labor Day Fall Holidays Christmas Excludes Gatorade

Summary – Key Takeaways: 

Summary – Key Takeaways Q1 2012 facing strong laps in each period Opportunity in 2012 to Improve LF Display Inventory Others from team?? BUT…We Have Momentum! Positive Share Swing to Coke Positive Reg Pepsi Vol Growth in P12 Positive impact from BITC…Highlighted in Bottler Mtgs Others from team?? THANK YOU