BACK Links:
BACK Links TYPES 1.Social Bookmarking Sites. Face book, Twitter…. etc 2. Article Distribution Well-written 3. Press Releases Popularity 4. Blog Commenting 5. RSS Feeds Rich Site Summary - is a format for delivering regularly changing web content . Many news-related sites, weblogs and other online publishers syndicate their content as an RSS Feed to whoever wants it 6. Guest Blogging Incoming Link to a web page or a website Any link received by a web node from another web node
AGENTS Used in seo:
AGENTS Used in seo Spider - A browser like program that downloads web pages. Crawler – A program that automatically follows all of the links on each web page. Robots - An automated computer program that visit websites & perform predefined task. They are guided by search engine algorithms & are able to perform different tasks instead of just one crawling task. They can combine the tasks of crawler & spider together and help in indexing and ranking of websites on any particular search engine . Indexer : Parses the content of the page and categorizes according to its importance like hyperlinks, bold and italic content, heading, Title, URL
PAGE RANK:
PAGE RANK Page Rank is a link analysis algorithm, named after Larry Page, used by the Google Internet search engine that assigns a numerical weighting to each element of a hyperlinked set of documents, such as the World Wide Web, with the purpose of "measuring" its relative importance within the set. Page rank is a numerical value assigned to web pages individually by Google. It’s a trademark of Google. Google claims that Page Rank is calculated using more than 500 million variables and 2 billion terms A ranking of NA – 10 given to a webpage by Google Algorithms which details the importance of that page. The Google Page Rank is an indicator of an individual page's value based on the number and quality of the pages that link to it. Links from pages that are themselves "important" weigh more heavily and help to make other pages rank higher.
PAGE RANKING - CriTERIA:
PAGE RANKING - CriTERIA High Title tag( google read– 66 char) Keyword use in document text (5 to 7 times)(A good Keyword : 2 to 5 words) Links to page from site-internal pages (interconnecting of pages improves page ranking, eg . Consistent use of left hand menu) Medium Uniqueness of text (don't repeat the same text on many pages) Related term use ( eg . If the page deals with water management also use the phrase ground water) External Links in your page Low Age of document Meta tags (more important for getting people to click on a search result description rather than for getting high rankings) ( 155 characters , 25-30 words ) Usage of h1, h2, h3> Text in Alt/ img title tags Important when img is clickable Keyword in URL(recommended size 3 to 40 characters)
Campaign targeting:
Campaign targeting Contextual Targeting – Placing the ads in the specific medium based on the elements surrounding the ad. Ex: If an article contain weight loss the views might interested in dieting activities. Demographic Targeting – Potential customers Ex : music albums – specific to 18 to 25 years old. Behavioral Targeting – Serving ads to users based on the search behaviors. Ex : used media sites and destination sites. Placement Targeting – Placing the ads for the right persons Ex : Multiple users of a computer in a family.
The Most Vital & Important SEO Factors :
The Most Vital & Important SEO Factors Keyword near the title tag Keyword as an anchor text from external links. Authority of the domain. Meta tag description – keyword in the meta tags. Keyword used in page URL Other
social media resources Inbound links Length of the domain registration validity. Unique content. Keyword anywhere in the domain name. Keyword anywhere in the H1 tag Keyword will be placed in H2 to H6 tags. External link sources