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It’s 10:00 pm… Do You Know Where Your Constituents Are?: 

It’s 10:00 pm… Do You Know Where Your Constituents Are? Dr. Norman J. Jacknis Director, Cisco IBSG January 2009

It’s 10:00 pm… : 

It’s 10:00 pm… Do you know where your constituents are? If you really knew, you might be too worried to sleep

Are They Getting Angry?: 

Are They Getting Angry? …which is open only when they’re working, so they never get there And they don’t know about the grace period because the only place to learn about it is in an office… “Why can’t I pay for this online? I pay my bills that way!” Trying to pay a parking ticket that will be overdue tomorrow?

Are They Lowering Costs for a Business?: 

Are They Lowering Costs for a Business? Why can’t you do the same? By entering data for them For no pay… …in return for a reduced price This is e-commerce …to reduce costs… …by having citizens serve themselves

Are They Bonding With Their Grandkids?: 

Are They Bonding With Their Grandkids? Using Internet video… …with a public employee who wants to work at home “after hours” After business hours… …wondering why they can’t reach someone from government the same way

Are They Buying from Vendors that Use Software as a Service for their Websites?: 

Are They Buying from Vendors that Use Software as a Service for their Websites? With the click of a button… …from a company that uses software and services behind the scenes If others can use software on the Internet… …why can’t government do the same?

Are They Helping Others?: 

Are They Helping Others? Because these companies understand consumers are better at solving each other’s problems… On sites created by the companies they criticize By offering free advice and even criticism …and more credible than the companies themselves

Are They Helping Others?: 

So… why are you still trying to do it all with paid civil service staff? Are They Helping Others? Which costs money Inconveniences your constituents And may still leave them unsatisfied… even when their problem is eventually solved Customers are happier when they do things themselves

Are They Connecting Online?: 

Are They Connecting Online? With people who oppose you… To donate to your opponent… And sway public opinion against you… Mashups, Twitter, and Facebook are no longer just for adolescent socializing …they are tools for voter mobilization Don’t you want Web 2.0 working for you… not against you?

Are Their Minds Elsewhere?: 

…because they are connecting with people around the world Are Their Minds Elsewhere? Even though your constituents are “physically” in your district… their minds are elsewhere More than 33% participate in online multiplayer games In the U.S., 75% of all adults and 37% of people over 65 use the Internet Source: Pew, 2007

With Their Minds Elsewhere… Are You Still Relevant To Them?: 

With Their Minds Elsewhere… Are You Still Relevant To Them? If not, will it be harder to gain support for… …new government programs? …your agenda? If not, will it be easier for… …a sudden surge of “reform” on the Internet to take you out of office …taxes to run your government?

And If You Are Irrelevant… Does Your Position Really Matter? : 

And If You Are Irrelevant… Does Your Position Really Matter? You hold office, but… …you’re not a leader and not important… …that people will hear what you have to say Leadership now means catching up to the people who are already ahead of you …if nobody is paying attention These trends are destroying what you have taken for granted…

Think … : 

Think … Everytime constituents mention using the Internet Think about how that shapes their expectations of you and your government

How Can You Catch Up?: 

How Can You Catch Up? Begin to offer the web experience your constituents already use, but focus on what you want them to know

So…What’s Stopping You?: 

So…What’s Stopping You? From making it easy for your constituents to appreciate you From joining and leading the world your constituents already “live” in From making it easier for you to create and provide public services you want to be known for what is stopping you? So…