Slide 2:
Functional Strategy Devised by specialists Spells out the specific tasks that must be performed to implement business strategy
Slide 3:
4 P’s of Marketing Product Price Place Promotion
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Market-Product strategies : The Customer-product design Customers Product Existing Existing New New Market Penetration Market Development Product Development Diversification
Slide 5:
Marketing strategies-Competition Based Market leader Market challenger Market follower Market Nicher
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Market leader Expansion strategy Defending strategy Market penetration strategy Market development strategy Production development strategies Increase use of product Find new uses for product Convert users to non-users Find new market in other places Create new products/services Modify existing products Continuous quality platform Position defense Flanking defense Preemptive defense Counter offensive defense Mobile defense Contraction defense
Slide 7:
Market challenger Attacks Leader nichers followers By pass attack. Frontal attack Flank attack Encirclement attack Guerilla attack
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Market follower Following closely- imitate immediately Following at distance- slow imitation Following selectively- imitation in select areas Market nicher Small in size Profitable Growth potential Major competitors has negligible interest
Slide 9:
Promotional Strategies Push strategy Producer Distributor Wholesaler Retailer Customer
Slide 10:
Pull strategy Customers
Slide 11:
Thank you