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Email Id: firstname.lastname@example.org WHAT IS PACKAGING : WHAT IS PACKAGING Integral part of Production – Means a system of preparing goods for transport, distribution, storage, retailing and end-use. Part of Physical Distribution –A means of ensuring safe delivery to the ultimate consumer in sound condition at minimum overall cost. – A techno-economic function aimed at minimizing cost of delivery while maximizing sales. – A tool for Marketing FUNCTIONS OF A PACKAGE : FUNCTIONS OF A PACKAGE Containment – Keep its contents secure between end of packaging and consumption • Protection and Preservation – It is required from both mechanical damage during handling and deterioration by climate(s) during distribution and storage • Communication – It must identify the content, legal requirement, promotion of sales, instruction for handling and storage, display etc. Slide 4: Machinability – Smooth movement of packages, material economics and ability of packaging material during packaging operation are important Convenience and Use – Easy to Open, close, dispensing, disposal, recycle, information, eye appeal, warnings, distribution etc. Other Packaging Needs Age group, Impulsive or irrational buying practices, follow of competitors general line or different, distributors and retailers needs, tampering or stealing, possibility of after use of packaging, development of brand identity. Overview : Overview Indian Market Scenario. Consumer convenience and trends. Enhanced visibility & shelf / consumer appeal. Packaging materials & techniques Aseptic packaging System New Format involves Proliferation of “Ready to eat”, “On the go”, “Vending” formats Nutritional labeling. Anti-counterfeit measures. Indian Market Scenario : Indian Market Scenario Though India is one of the largest producer of food and agro based products , 20% gets wasted due to non-availability of processing/ packing/inefficient supply chain – cold storage facilities etc. Food processing sector has the potential of attracting Rs 1,50,000 crore (US$ 33billion) of investment in 10 years and generate employment of 9 million person days.(Source- CII) Packaged food industry in India is growing at more than 15% p.a. Slide 7: One of the fastest growing consumer markets. 300 million upper & middle class consumers. 200 million + very rich consumers expected by 2010 Huge domestic demand. Consumer expectation and behaviour is changing and demand. Convenience in packaging are on rise. With increasing number of modern trade outlets face of trade is changing for ever. India : India Consumer Behaviour & Trends Consumer behaviour and trend : Consumer behaviour and trend Urban is where the action is Large: 1 billion population : 30% Urban India is urbanising in a rapid rate of 2.5% per annum The number of cities over 10 lacs population is expected to be double in next 20 years. (35 to 70 cities) Slide 10: No. of millionaires in India up by 20%, second only to S Korea. India had 83,000 millionaires in ’05, up from 70,000 in ’04. Boosting demand for housing, lifestyle product and consumer goods including packaged food product. Slide 13: Consumer Convenience Slide 14: Easy to handle packs are preferred. In use convenience is the call of the day. Easy to use packs are gaining popularity. People are ready to pay premium for “In use” convenience Slide 20: Shelf & Consumer Appeal Slide 21: Shelf visibility and consumer appeal is becoming very important. Modern trade outlets call for instant consumer attraction. Pack appearance and ability to engage consumers are becoming the key consideration for any new packaging design Slide 25: Packaging materials & techniques Packaging Materials : Packaging Materials Tin Containers, Aluminium Foil/Containers, Paper Carton Boards, Glass, Corrugated Board, Plastic Materials. Packaging Techniques : Packaging Techniques Vacuum Packaging, Modified Atmosphere Packaging, Oxygen Absorbers/Scavengers, Poly Clip System, Aseptic Packaging, Computer-Aided Designing, Edible Packaging, Disposal of Packages, Recycling, Recommended Packaging and Storage. Packaging Machines : Packaging Machines Tin Can Filling Machine, Seaming Machine, Form-Fill-Seal (FFS) Machine, Cup Thermo-Fill and Sealing Machine, Pre-formed Cup Filling and Sealing Machine, In-line Cup Filling, Sealing and Cartoning Machine, Multi-Fill Machine, Vacuum and Gas Machine, Shrink Wrapping Machine. Aseptic packaging System- A packaging for healthy lifestyle : Aseptic packaging System- A packaging for healthy lifestyle Aseptic packaging can be defined as the filling of a commercially sterile product into a sterile container under aseptic conditions and hermetically sealing the containers so that reinfection is prevented. The term “aseptic” is derived from the Greek word “septicos” which means the absence of putrefactive micro-organisms. Advantages of Aseptic Packaging Technology : Advantages of Aseptic Packaging Technology Packaging materials, which are unsuitable for in-package sterilisation can be used. Therefore, light weight materials consuming less space offering convenient features and with low cost such as paper and flexible and semi-rigid plastic materials can be used gainfully. Sterilisation process of high-temperature-short time (HTST) for aseptic packaging is thermally efficient and generally gives rise to products of high quality and nutritive value compared to those processed at lower temperatures for longer time. Extension of shelf-life of products at normal temperatures by packing them aseptically. Conventional Canning v/s Aseptic Packaging : Conventional Canning v/s Aseptic Packaging Aseptic Processing – Methodology : Aseptic Processing – Methodology Sterilisation of the products before filling. Sterilisation of packaging materials or containers and closures before filling. Sterilisation of aseptic installations before operation (UHT unit, lines for products, sterile air and gases, filler and relevant machine zones). Conventional Process Flow Aseptic Process Flow maintaining sterility in this total system during operation; sterilization of all media entering the system, like air, gases, sterile water. Production of hermetic packages. Tetrapak Sealing system : Tetrapak Sealing system Composition of Tetrapak Aseptic Carton : Composition of Tetrapak Aseptic Carton Type of Package Forms available in India : Type of Package Forms available in India Summary of packaging materials / containers used in Dairy Industry : Summary of packaging materials / containers used in Dairy Industry Slide 37: New Formats Slide 38: On the Go- To meet the demand of fast pace of life. Have your food “Anywhere & Anytime” Vending formats- Strongest emerging format Slide 40: Nutritional labelling Slide 41: Label declaration More and more labels are coming with nutritional information. Enhance consumer awareness List of ingredients / nutrients Serve size / % Daily Requirement Benefits Slide 43: Anti-counterfeit measures Slide 44: Counterfeit leads to : Health risks and lawsuits Loosing consumer loyalty Loosing sales and profits Slide 45: RFID (Radio-Frequency IDentication) takes many forms… “RFID” really denotes a spectrum of devices : “RFID” really denotes a spectrum of devices RFID: Any wireless device whose main function is identification of an object or person… “Smart label” RFID tag : “Smart label” RFID tag Passive tag Ordinary range of several meters Simply calls out (unique) name and static data Capabilities of “smart label” RFID tag : Cheap! (target of $0.05 apiece) Little memory Static 96-bit+ identifier in current ultra-cheap tags Up to hundreds of writeable bits Little computational power At most a few thousand gates (mostly for basic functionality) No real cryptographic functions possible. Capabilities of “smart label” RFID tag 2030: Week in the life of a milk carton : 30 April: RFID-tagged cow “Minie” produces milk. 30 April: Milk transferred to RFID-tagged tank Cow identity and milking time recorded in tank-tag database 1 May: RFID portal on truck records loading of refrigeration tanks (Truck also has active RFID (+GPS) to track geographical location and RFID transponder to pay tolls) 2 May: Chemical-treatment record written to database record for milk barrel Minie’s herd recorded to have consumed bitter grass; compensatory sugars added 3 May: Milk packaged in RFID-tagged carton; milk pedigree recorded in database associated with carton tag. . 4 May: RFID portal at supermarket loading dock records arrival of carton 5 May: “Smart” shelf records arrival of carton in customer area 5 May 0930h: “Smart” shelf records removal of milk 5 May 0953h: Point-of-sale terminal records sale of milk (to Sandra) 2030: Week in the life of a milk carton Slide 50: 6 May 0953h: Supermarket transfers tag ownership to Sanda’s smart home 6 May 1103h: Sandra’s refrigerator records arrival of milk 6 May 1405h: Sandra’s refrigerator records removal of milk; refrigerator looks up database-recorded pedigree and displays: “ Grade A, light pasturization, , USFDA organic, breed: Jersey, genetic design #81726” 6 May 1807h: Sandra’s “smart” home warns domestic robot that milk has been left out of refrigerator for more than four hours 6 May 1809h: Sandra’s refrigerator records replacement of milk. 7 May 0530h: Domestic robot uses RFID tag to locate milk in refrigerator; refills baby bottle 7 May 2357h: Recycling center scans RFID tag on carton; directs carton to paper-brick recycling substation. 7 May 0531h: Robot discards carton; “Smart” refrigerator notes absence of milk; transfers order to Sandra’s PDA/phone/portable server grocery list 2030: Week in the life of a milk carton References : References 1. Aseptic Processing and Packaging of Particulate Food, Edited by Edward M.A. Willhoft 2. Aseptic Packaging of Food, Edited by H. Reuter 3. Tetrapak Company Magazine No. 76 4. Handbook of Canning and Aseptic Packaging, Edited by Ranganna 5. The Wiley Encyclopedia of Packaging Technology. 6. Modern Food Packaging, IIP Publication, Aseptic Packaging by Dr. Bern Hard Von Bookelmann, A. B. Tetra Pak, Lund, Sweden 7. Aseptic Packaging, Modern Processing, Packaging and Distribution Systems for Food by Frank A. Paine 8. Websites • www.tetrapak.com • www.serac-group.com • www.sgi.com • www.brevettiangela.com • www.hassia.de • www.boschpackaging.com • www.packexpo.com • www.indiadairy.com 9. www.rfid-cusp.org Slide 52: Thank You You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.