BCG MATRIX :
2 BCG MATRIX
PRODUCT MIX :
PRODUCT MIX BISCUITS BEVERAGE CONFECTIONARI
Parle-g Frooti Poppins
Krackjack Appy Melody
Monaco Bailley Mango bite
Hide&seek Appy fizz Kismi Toffee
Product life cycle :
Product life cycle INTRODUCTORY GROWTH MATURITY DECLINE
BREAD & CAKES FROOTI PARLE-G APPY .HIDE&SEEK
SEGMENTATION :
SEGMENTATION DEMOGRAPHIC
AGE: 5-15 YEARS
INCOME: LOW- MEDIUM
EDUCATION : ALL
CITIES: TIER-1,2,3
NEED ANALYSIS :
NEED ANALYSIS - COMPETITION IN THIS SEGMENT IS LESS
- MARKET IS SUITABLE FOR THIS PRODUCT
- HUGE OPPORTUNITIES IN THIS SEGMENT
- DUE TO PARLE REPUTATION IN THE MARKET
TARGETING :
TARGETING MAKE POPULAR AMONG YOUTH.
INCREASE EXPORT.
INCREASE MARKET SHARE.
EXPAND IN RURAL MARKET.
MAINTAIN ITS POSITION IN THE MARTKET.
POSITIONING :
POSITIONING PRICE
AMUL
BRITANIA
PARLE
QUALITY
MARKET STRATEGY :
MARKET STRATEGY CONCENTRATE ON RURAL MARKET.
DESIGN OF PACKAGING .
CREAT INTREST AMONG KIDS &YOUTH.
EXPAND ITS MARKETING IN EVERY SECTION OF SOCIETY. 9
Thank You :
Thank You