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Over view:

Over view The subcontinent of India lies in south Asia, between Pakistan, China and Nepal. To the north it is bordered by the world's highest mountain chain, where foothill valleys cover the northernmost of the country's 26 states. Further south, plateaus, tropical rain forests and sandy deserts are bordered by palm fringed beaches. Side by side with the country's staggering topographical variations is its cultural diversity, the result of the coexistence of a number of religions as well as local tradition. Thus, the towering temples of south India, easily identifiable by their ornately sculptured surface, are associated with a great many crafts and performing arts of the region.

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In the desert of Kutch, Gujarat, on the other hand, a scattering of villages pit themselves against the awesome forces of nature, resulting in Spartan lifestyles made vibrant by a profusion of jewellery and ornamental embroidery used to adorn apparel and household linen. In the extreme north is the high altitude desert of Ladakh . Local culture is visibly shaped by the faith - Buddhism -as well as by the harsh terrain. Yet another facet of Indian culture is observed in the colorful tribal lifestyles of the north eastern states of Nagaland, Mizoram, Tripura and Manipur with their folk culture. In the central Indian states of Orissa and Madhya Pradesh tribal village life has resulted in a variety of artistically executed handicrafts.


Cont… The tourism in India is very substantial and vibrant. India is becoming a global destination. Indian tourism contributes substantial amount to foreign exchange. As per the statistic of the year 2007, 4.5million people visited India, spending 10 billion. In 2009 , Indian tourism registered a growth of 13% over previous years. The tourism sector has also helped in the growth of various other sectors. Eg . Horticulture, handicrafts, agriculture , construction.

India:- ‘A civilization alive’:

India:- ‘A civilization alive’ Heritage sites Cultural attractions Beaches/benchmark Health and wellness & yoga and Ayurved


Cont…. Shopping Indian cuisines New experience:- Meditation, Naturopathy

SWOT annalysis:

SWOT annalysis Strengths weekness Vast geography Varied culture Knowledge of English by the local people Infrastructure Safety Medical facilites Specific tourist location

SWOT analysis cont…:

SWOT analysis cont… opportunities threats Increased privatisation Go green initiative Commonwealth games International student exchange programe Increased number of hotels Terrorism Better prices and facilites by other countries Economic slowdown


INDIAN TOURISM PRODUCT :- What’s new ? Infrastructure Air ports Fast trains Hotels & resorts Recreation facility eg. golf

India business opportunities:-:

India business opportunities:- 5th largest Economy (PPP) High Growth - 250 Middle Class Huge Outbound Market – Growth Huge Infrastructure Investment Opportunities Tax Incentives Available

Steps taken to accelerate tourism Growth-1:

Steps taken to accelerate tourism Growth-1 Reduction in Entry Fee and Passenger Tax for Monuments Over 17,000 additional international air seat capacity Maximizing use of Information Technology For Promotion Touch Screen Information Kiosks PATA Annual Conference 2000 in Indian on 14 - 18 April

Growth :-2:

Growth :-2 WTO ‘Visit South Asia year 2003’ Up-gradation of Domestic Airlines, better services and increased frequency Communication revolution Increase Hotel Rooms to 1,25,000 by 2002 More Budget for Overseas Marketing Being Restored

Improving tourism in Goa as a whole:

Improving tourism in Goa as a whole Improve the quality of airports that are to the international standards. Improve important railway stations to international standards. Have smart, computer literate friendly immigration officers who will ensure that a tourist need not wait more than five to seven minutes in the immigration queue. Improve airport access road. Build more three star functional clean hotels with friendly affordable tariffs. Maintain monuments and attractions as it is done worldwide

Tourism growth in India:

Tourism growth in India According to World Tourism Organization estimates, India will lead in South Asia with 8.9 million arrivals by 2020 India is poised to emerge as the 2nd fastest growing (8.8%) tourism economy in the world over 2005-14 according to the World Travel & Tourism

Foreign earnings:

Foreign earnings There has been a growth of more than 13% in foreign tourist arrivals at 3.9 million during 2005, up from 3.4 million foreign tourists who visited India during previous year. Foreign exchange earnings from foreign tourists were up by more than 20% at $5,730.86 million in 2005, up from $4,769 million earned the previous year.

Travel and tourism (T&T) -world’s largest service industry:

Travel and tourism (T&T) -world’s largest service industry Share of the world: % of total (2000) GDP 11.0 EMPLOYMENT 8.0 EXPORTS 7.9 CAPITAL INVESTMENT 9.4 A powerful engine to generate jobs and wealth

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Indian air travel to grow 20% each year for the next 5 years Government and private operators will invest $20 billion in aircraft and infrastructure over the next five years Air India will be adding 68 aircraft to its present fleet, Indian Airlines 43 and private airlines around 275 By 2010, Indian airports will be handling between 90 and 100 million passengers (59 million domestic & 35 million international passengers) Air travel and India

Tourist destinations:

Tourist destinations North East – States such as Sikkim, Assam and Nagaland have emerged as major players. The major focus in 2005 was to develop tourism infrastructure in the region. New States – Uttaranchal attracted 14 million tourists and in 2004 witnessed a growth of 40% in 2005. Major focus on marketing to attract high spending tourists, initiatives to create world-class infrastructure. Beautiful South – Aggressive marketing has helped achieve over 25% growth in tourism in southern states. Andhra Pradesh and Karnataka are witnessing an upswing in foreign tourists.

Forms of tourism:

Forms of tourism Cultural tourism & Round Trips – covering the popular circuits comprising of the Golden Triangle, Rajasthan, N. India & in South the well known temples, backwaters & beaches. Mass tourism – Goa is a tourism based economy and a leader in this sector, is all set to promote mass tourism. Goa also won the 2nd most popular winter destination in UK. Commonwealth Games 2010 – the government is investing in infrastructure, to further develop tourism in and around Delhi.

An all-year round destination.:

An all-year round destination. Throughout the world, India is perceived as a October to April winter destination. Marketing initiatives by both the Government and the private sector is now successfully addressing & changing this perception.

New Tourism Products:

New Tourism Products Monsoon magic - focus on months from April to October Rural & village tourism - the tourism ministry is laying special emphasis on infrastructure development in various rural destinations in India. Medical tourism - the Indian Healthcare Delivery market is estimated at US$ 18.7 billion. The industry is growing at about 13 per cent annually. Luxury tourism – e.g. Palace on Wheels, Palaces Adventure tourism – with emphasis on eco-tourism

Benefits of tourism:

Benefits of tourism There has been a positive change in perception about the benefits of tourism in the minds of planners, policy makers and as well as state governments in India. Tourism is now being seen as an engine of growth for the economy and a key employment generator. Low Capital Investment in the trade. Imports earn foreign exchange. Cultural revival/ regeneration

Ecotourism in Kerala:

Ecotourism in Kerala There has been a major growth in ecotourism that is sustainable and environmentally non-invasive. Resorts are designed using local labour forces and local materials. Energy sources are sustainable: cow dung and wood

The market for Ecotourism:

The market for Ecotourism Ecotourism tends to be geared to a young and wealthy market. Activities are marketed and life style emphasised.

Medical tourism in India:

Medical tourism in India Medical care in the USA and private health care in UK is very expensive. India has well-trained doctors who will work for a lower fee than they could expect abroad. Medical tourism offers people the option of knee replacements, hip replacements , heart care, cosmetic & dental surgery in India. Hundreds of people have treatment abroad, saving them a great deal of money in treatment costs.

Phenomenal explosion of domestic tourism:

Phenomenal explosion of domestic tourism Year:- Domestic:- 1990 63,817,285 1998 168,196,000 1999 176,082,442 2000 210,082,442

Average length of stay in the countries:-:

Average length of stay in the countries:- Country:- Days:- India 31.2 Canada 5.22 Brazil 13.00 France 7.31 Hong Kong / china 3.38 Japan 8.80 Malaysia 5.50 Singapore 2.60 Spain 12.9 Thailand 8.4

Our viewpoint:

Our viewpoint In spite overall recession and the war on terrorism, the future looks bright. With increase hotel facilities accommodation would be easier. Development on infrastructure has already begin and this will help in boosting tourism. Various ‘go green 'and ‘save tiger' initiatives are adding on to better India. However India needs to fight the war on terrorism… TO sustain.

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