Social Responsibilties of Business and PR

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SOCIAL RESPONSIBILITY OF BUSINESS AND PR

CONTENTS:

CONTENTS INTRODUCTION. MEANING OF SOCIAL RESPONSIBILITY OF BUSINESS. DEFINITION OF SOCIAL RESPONSIBILITIES OF BUSINESS. FACTORS RESPONSIBLE FOR POPULARITY OF SOCIAL RESPONSIBILITY CONCEPT. ARGUMENTS FOR SOCIAL RESPONSIBILITY. ARGUMENTS AGAINST SOCIAL RESPONSIBILITY. SOCIAL RESPONSIBILITIES OF BUSINESS. DIFFICULTIES IN THE ENFORCEMENT OF SOCIAL RESPONSIBILITIES. GUIDELINES FOR EFFECTIVE ENFORCEMENT OF SOCIAL RESPONSIBILITIES. SOCIAL RESPONSIBILITY IN INDIA. RECENT EXAMPLES OF SOCIAL RESPONSIBILITY ACTIVITIES. BIBLIOGRAPHY.

Introduction:

Introduction In order to create favorable social image and market standing business enterprises have to discharge their social responsibilities in a satisfactory manner. Business also needs the support and co-operation of different social groups like investors, customer’s local community and so on for effective operation. They have to accept their close and continuous relationship with the society and accept certain social responsibilities.

Meaning of Social Responsibility of Business:

Meaning of Social Responsibility of Business Business and society are inter-related and inter-dependent. Business depends on the society for the needed inputs like money, men and skills. The society depends on business for meeting its needs and for welfare. It also depends on the society for its existence and growth. A PR manager is a professional with a code of conduct and ethical obligation and hence he is directly responsible to the society.

Definition of Social Responsibilities of Business:

Definition of Social Responsibilities of Business According to Steiner George “Social responsibilities is to understand public consensus, to recognize it, and to co-operate in achieving this, each business has responsibilities in some way commensurate with its power.”

Factors Responsible for popularity of social responsibility concept. :

Factors Responsible for popularity of social responsibility concept . Growing expectations Favorable image Threat of strict social control Professional management Organized labor force Fast changing business environment

Arguments for social responsibility:

Arguments for social responsibility Growing public expectations of business Creating favorable environment for business Creating public image Better use of surplus resources Interdependency of social system Complexity of social problems Prevention is better than cure

Arguments against Social Responsibility :

Arguments against Social Responsibility Business Lacks Social Skills Violation of the rule of profit maximization Social responsibility at society’s cost Charity degrades human dignity Economically irrational Divided Support Social overhead cost Business & socially oriented activities are opposite

Social responsibilities of Business :

Social responsibilities of Business Responsibilities towards shareholder PRs responsibilities towards shareholders Responsibilities towards consumers/customers PRs responsibilities towards customers PRs responsibilities towards the government PRs responsibilities towards the employees PR responsibilities towards the community PRs responsibilities towards the suppliers PRs responsibilities towards Distributors and Dealers

DIFFICULTIES IN THE ENFORCEMENT OF SOCIAL RESPONSIBILTIY:

DIFFICULTIES IN THE ENFORCEMENT OF SOCIAL RESPONSIBILTIY Difficult to enforce Conflicting social responsibilities Special problems in enforcement Non-availability of ready-made solutions Difficulties in introduction of fairness

GUIDELINES FOR EFFECTIVE ENFORCEMENT OF SOCIAL RESPONSIBILITY:

GUIDELINES FOR EFFECTIVE ENFORCEMENT OF SOCIAL RESPONSIBILITY Requirement of well-planned programmes Manageable programmes Attention to long term benefits Link with social groups Relevance to local needs

SOCIAL RESPONSIBILITY IN INDIA:

SOCIAL RESPONSIBILITY IN INDIA Neglected area of business management Profit main motive Widespread exploitation Gradual acceptance Factors responsible for change of attitude Recognition of social responsibility Support from the government

RECENT EXAMPLES OF SOCIAL RESPONSIBILITY ACTIVITIES :

RECENT EXAMPLES OF SOCIAL RESPONSIBILITY ACTIVITIES The Finolex Industries Ltd. Pune started the Hope Foundation in 1979 for the detection and treatment of Cancer. Coca-Cola is a leading supporter of major sporting events all over the world in local, regional, national and international level Bharat petroleum and ONGC are leading public sector enterprises participating in community welfare, education, health, family, welfare and such other related activities.

BIBLOGRAPHY:

BIBLOGRAPHY PUBLIC RELATIONS MANAGEMENT BY “ROMEO S MASCARENHAS”. GOOGLE WIKIPEDIA

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