Branding Raymond

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Branding of Raymond

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Nithin.S.Nair

Brand concept :

Brand concept Trust, Excellence, Quality, these are some of the abiding values that have been associated with Raymond over the years. The brand still caters to the different faces of 'The Complete Man '- a man who is caring, sensitive and places a huge premium on relationships.

Brand positioning :

Brand positioning There is no celebrity as a brand ambassador in Raymond's The company positioning the brand through their special advertisements. Company's brand-building strategies and the role of advertising in making a brand successful. All the advertisement of Raymond will make a Sentiments or an attraction in the customers mind.

Brand and consumer:

Brand and consumer At Raymond there is an on-going quest for Excellence, Quality, Leadership and Trust in the products and services provided to its customers and is a continuous journey that is undertaken with a commitment to improve processes, and deliver superior products . Every effort is made to provide products and services that consistently meet or exceed customers’ expectations . Raymond producing clothes for various kinds of customers like Professionals,Youngsters,children etc..

Some Branded Customers:

Some Branded Customers Air India Gulf Air Bharat Petroleum Indigo Air Hutch Indian Airlines Indian Oil IAF-Crest ICICI Bank Delhi Public School Jet Airways Kingfisher Airlines

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Lafarge Mahindra & Mahindra MRF National Defence Gujarat State Fertilizers & SBI Academy Chemical Ltd . Tanishq Yamaha

Brand extensions :

Brand extensions Manzoni offers discerning customers the finest in contemporary international style and luxury. The product range comprises of super premium formalwear and sportswear including suits, shirts, trousers and high quality accessories such as handcrafted silk ties, pure leather shoes crafted in Europe and leather belts. Park Avenue provides stylish and innovative wardrobe solutions to well-dressed gentlemen. As India's premium lifestyle brand, its designs embody the latest in international fabric, styling, colour and fashion trends ColorPlus is one of India's leading casual wear brands. Our shirts, trousers, knits, survival gear and accessories have always met international quality standards. Parx is a premium casual lifestyle brand which is positioned to cater to the needs of consumers who are looking for dressing up for life "beyond work". Parx is mainly for youth which 20-23 year old

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Zapp :Accessories and lifestyle products for kids between the age group of 4 to 14 years. Be: HOME is a specialty multi brand Home Retail Chain. The brand focuses on touching every aspect of the home and the living needs of a woman. It offers an exhaustive range of bed & bath linen, home & dining accessories, home wear, kitchenware, home décor, etc. The Raymond Shop is a premium retail store offering complete wardrobe solutions for men which includes top-of-the-line brands Notting Hill is mainly for young professionals.Brand collection features a spectrum of men's lifestyle products comprising of suits, shirts, trousers, jeans, t-shirts and also accessories like ties, handkerchiefs and socks

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Thank You… 