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Swot analysis : Swot analysis Submitted to: Submitted by: Dr. D.K.Sharma Sachin Jain (2006AE22BIV) INTRODUCTION : INTRODUCTION Strawberry (Fragaria sp.) is a native of temperate regions, varieties are available which can be cultivated in subtropical climate. In India it is generally cultivated in the hills. Its main center of cultivation are Nainital and Dehradun in Uttar Pradesh, Mahabaleshwar (Maharashtra), Kashmir Valley, Bangalore and Kalimpong (West Bengal). In recent years, strawberry is being cultivated successfully in plains of Maharashtra around Pune, Nashik and Sangali towns. The strawberry is the most widely adapted of the small fruits. Strawberries are shallow-rooted, perennial plants. Heavy demands are placed on the root system, especially in the short period when berries develop. Strawberries require well-drained soils with 2% or higher organic matter and high fertility. Provide an optimum environment for strawberry root growth to obtain a profitable, perennial planting. Climate : Climate Strawberry thrives best in temperate climate. It is a short day plant, which requires exposure to about 10 days of less than 8 hours sunshine for initiation of flowering. In winter, the plants do not make any growth and remain dormant. The exposure to low temperature during this period helps in breaking dormancy of the plant. In spring when the days become longer and the temperature rises. The plants resume growth and begin flowering. The varieties grown in milder subtropical climate do not require chilling and continue to make some growth during winter. Soil : Soil Strawberry requires a well-drained medium loam soil, rich in organic matter. The soil should be slightly acidic with pH from 5.7 to 6.5. At higher pH root formation is poor. The presence of excessive calcium in the soil causes yellowing of the leaves. In light soils and in those rich in organic matter, runner formation is better. Strawberry should not be cultivated in the same land for a number of years. It is preferable to plant it in green manured field. Alkaline soils and soils infected with nematodes should be avoided. Varieties : Varieties A large number of varieties are available. For the hilly areas, varieties Royal Sovereign, For the north Indian plains, Pusa Early Dwarf which has dwarf plants, large firm wedge-shaped fruits, has been recommended. A variety with rich aroma but softer fruits is Katrain Sweet. Some of the varieties found successful in warmer parts of the U.S.A. are: Premier Florida-90, Missionary, Blackmore, Klonmore & Klondike. Some of these may prove successful for cultivation in Indian plains. Srinagar and Dilpasand are suitable. Propagation : Propagation Propagation is done by means of runners that are formed after the blooming season. The plants may be allowed to set as many runners as possible but not allowed to set any fruits. All the plants with good root system should be utilised to set a new plantation. Given the best attention and care, a single plant usually produces 12 to 18 runners. Harvesting and yields : Harvesting and yields The fruit ripens during late February to April in the plains and during May and June at high elevations like Mahabaleshwar, Nainital and Kashmir. For local market the fruit should be harvested when fully ripe, but for transport to distant markets, it should be harvested when still firm and before colour has developed fully all over the fruit. Harvesting should be done preferably daily. Since fruit is highly perishable, it is packed in flat shallow containers of various types (cardboard, bamboo, paper trays etc.) with one or two layers of fruits. Harvesting should be done early in the morning in dry conditions. Washing the fruit bruises it and spoils its lustre. Post Harvest handling and Marketing : Post Harvest handling and Marketing Strawberries are highly perishable and hence a great deal of care in harvesting and handling as well as its marketing also requires to be organised carefully. Usually the fruit is picked in the early morning and sent to the market in the afternoon of the same day or is picked in the late afternoon, stored overnight in a cool place, and sent to market the following morning. PRODUCT OF STRAWBEERY : PRODUCT OF STRAWBEERY Fruits are available only during 4-5 months every year and they are perishable. But with the advent of preservation techniques, it is possible to enjoy them even during off-season. There are many methods like dehydration, preparation of pulp, and different products are squash ,syrup, jam, jellies, strawberry flavour. Strawberry jam : Strawberry jam In addition to being consumed fresh, strawberries can be frozen, made into preserves as well as dried and used in such things as cereal bars. Strawberries are a popular addition to dairy products, as in strawberry flavored ice cream, milkshakes, smoothies and yogurts. Strawberry pie is also popular. Strawberry pigment extract can be used as a natural acid/base indicator due to the different colour of the conjugate acid and conjugate base of the pigment. MANUFACTURING PROCESS : MANUFACTURING PROCESS The process of manufacture is very well standardized and easy to implement. Fully grown and matured strawberries are washed, cleaned and graded and then peeled. Subsequently, juice is extracted and filtered to remove seeds, fibers etc. Juice is then processed and sterilized and some preservatives are added to it and stored in pulp form for use during offseason. Mixture of pulp, sugar syrup and preservatives along with water is thoroughly mixed and syrup is packed in plastic bottles. Weight and process loss is on an average 35% to 40%. PACKING OF RAW STRAWBERRY : PACKING OF RAW STRAWBERRY Protective sheet for fruit packaging and especially for strawberry packaging. This consists in using a thin sheet of a material such as expanded polypropylene that is placed either cut or pre-cut on the bottoms of the fruit packages, so as to act as a dampening and isolating layer. The packaging could also be made in such a way that the polypropylene sheet forms an inseparable part of the package. Slide 15: Sealed Air’s range of air cellular products are the most versatile and flexible packaging material available offering: Increased cushioning performance Reduced material costs Labor savings Lower shipping costs strength : strength The strawberry is an economically important species.The major production is in hilly areas and also cultivated in plain of maharasthra. Product of strawberry are jams,jellies,syrups, squash and also used as flavour in various products. Income from the fruit, fruit products is consistent throughout the year. There are lot of manufacturing and processing units of strawberry in india. It is a soft and a highly perishable fruit, often shipped in frozen condition in Western countries. and is also a good source of vitamin C. Slide 18: Strawberries are high in nutrients and contribute valuable phytonutrients to a healthy diet. They could be served fresh or processed into a variety of forms such as freeze-dried, sugar-infused, and drum-dried. Strawberries are a popular addition to dairy products, as in strawberry flavored ice cream, milkshakes, smoothies and yogurts. The wide adaptation of the strawberry plant permit harvesting and marketing, the fruit during greater part of the year. weakness : weakness The shelf life of strawberry is short. They are highly perishable. Packing with sheet of polypropylene increases its shelf life. A proper climate is required for cultivation of fruit. so they are not cultivated in all countries. There are three weaknesses such as the lack of money management, the lack of plan for the future, and the lack of realistic view occur in processing units of strawberry products. oppurtunities : oppurtunities Seasonal strawberries- Progress was made toward:- 1.Developing new strawberry varieties with high consumer acceptance 2.More efficient breeding processes The wide adaptation of the strawberry plant permit harvesting and marketing, the fruit during greater part of the year. A yield of 20 to 25 tons per hectare is excellent, though yields upto 50 tons per hectare have been reported under ideal conditions. Fruits are available only during 4-5 months every year and they are perishable. With the advent of preservation techniques, it is possible to enjoy them even during off-season. They are high in nutrients and contribute valuable phytonutrients to a healthy diet. Income from the fruit, fruit products is therefore consistent throughout the year. threats : threats Strawberry Allergy -anaphylactoid may cause breathing problems response to the consumption of strawberries. Disease -The most troublesome fungoid attacks to which the strawberry is subject are mildew, leaf spot and leaf blight. Sphaerella fragariae, is a fungal attack on leaf of strawberry plants. symptom of this attack is white spots on the leaves. Red spider mites and cutworms are important pests of strawberry. Slide 22: Thank you You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.