Dec-21_Global Marketing

Global Marketing: 

Global Marketing

Organizational Background: 

Organizational Background SABMiller is one of the leading FIRMS in the global beer industry . The six areas functional for organization are Latin America, Europe, North America, Africa, Asia and South Africa in which the company doing business .

SABMiller Aspects at a glance: 

SABMiller Aspects at a glance Financial Performance (For the year ending in March 2011) Marketing the Brands Sustainable development

Globalization: 

Globalization The broadening set of interdependent relationships among people from different parts of a world that happens to be divided into nations . It refers to integration of world economies through the reduction of barriers to the movement of Trade Capital Technology People

Impact of Globalization: 

Impact of Globalization Brings new opportunities in developing countries. New challenges of inequality. Increase in value and volume of trade and services. Income Social protection Employment Working conditions

Impact on poor societies: 

Impact on poor societies A challenge to globalization is that inequality arises from imbalances in trade liberalization where the rich gain disproportionately more than the poor . As a result of the globalization on the poor depends upon the quality of the economic institutions and policies

Globalization with respect to marketing: 

Globalization with respect to marketing INTERNATIONAL MARKET RESEARCH AND MARKET ANALYSIS Organizing Buyer Seller Meetings (BSMs) Trade Fair Participation Providing Importers or Exporters’ databases Brochure, other Marketing Material Design and Content Development Certifications and Product Modifications

International Marketing Strategy: 

International Marketing Strategy International marketing is not the same as Domestic marketing . These strategies are captured in the international marketing plan, a flexible document that will likely be reviewed, revised and modified throughout your exporting activities. For the formulation of an international marketing strategy for each organization follows a five-step procedure.

Marketing plan and supporting strategies: 

Marketing plan and supporting strategies Company has to support its differentiation strategy by effective execution of its marketing plan. Company’s target client base will be attracted primarily through personal selling. The client perspective asking questions: What does requirements or cause problems to customers to consider buying our company? What improvements would be in personal life and business of the client can providing for or enhancing? What market segments of customers are attracted by our company or products? That customer motivations or values ​​lead people to decide to buy our products? What changes or trends in our customer base are affecting your interest or attraction to products like ours?

Components of Global Marketing Plan: 

Components of Global Marketing Plan Cultural Analysis Geographical setting Location Climate Typography Description of political system Population and Demographics Growth Rate Economic statistics and description Inflation rate Foreign investment International Trade statistics Currency Strength Religion Languages Life style Available Channel of media and distribution and Many More...

Options to enter International Market: 

Options to enter International Market Exporting Non equity Arrangements Direct Foreign Investment Types of Mergers Synergy

Global Marketing Challenges: 

Global Marketing Challenges “Marketing has become a difficult art. Technology and trade have increased the possibility for global brands. The disintegration of audiences and rising costs of television and print advertising are making other media attractive. And direct marketing and the internet are rewriting all the marketing rules .” Marketing strategy Leader IAN ROGERS Marketing strategy Leader BEN BOTES