plastic industry

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Plastics Industries Manufacturer of plastic pipe- The role of personal selling in creating a market Abhay.prakash.ranjan@gmail.com

Q1.What should be the role of personal selling for a product such as this? : 

Q1.What should be the role of personal selling for a product such as this? He should have coplete knowledge about the product He should have good communication skills and convincing ability to replace the existing steel pipes with plastic pipes He ned to explain the over all aspect of the product .such as.. life cycle Security issues Easy to install Cost saving

Q2. What kind or kinds of promotions would probably have been most productive for Plastics Industries? : 

Q2. What kind or kinds of promotions would probably have been most productive for Plastics Industries? for industries Demonstrations(testing,fitting) Discount Trade magazine E commerce For home construction industry Tv add(through mass media) E commerce Prize for distributers Coupon for decision influencer Special discount for buldier

Should the company go after the home construction market? : 

Should the company go after the home construction market? YES Since home construction industry potential is five time larger than present industrial market. Investment in infra structure is huge (real estate) High standard of living

Would the job of the sales person be changed if entry is made into the home construction market? : 

Would the job of the sales person be changed if entry is made into the home construction market? Yes, the job would change slightly. Now the sales people will target their focus on general people ,bundlers and channel partners. Work load will increase due to more calls per day so company has to recruit more number of people. Sales person will go to their customers in ordr to know their liking and disliking and gives the feed back to the company.

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