logging in or signing up Russian Cigarette Market Research ninkin Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 1259 Category: Business & Fin.. License: All Rights Reserved Like it (4) Dislike it (0) Added: November 25, 2008 This Presentation is Public Favorites: 2 Presentation Description Review on cigarette market of South FD in Russia based on purchase register. Highlights of general trends of Russian cigarette market as a bonus. Comments Posting comment... By: ninkin (42 month(s) ago) hi, sainaa my ppt is now available for downloading. Saving..... Post Reply Close Saving..... 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Edit Comment Close Premium member Presentation Transcript Slide 1: CIGARETTE MARKET 2008 RUSSIA ALLIANCE MAJOR SOUTH FEDERAL DISTRICT research by ALLIANCE MAJORMARKET RESEARCH COMPANYSINCE 1994ROSTOV-ON-DONSOUTH FD of RUSSIAwww.allianc.rualliancm@aaanet.ru : ALLIANCE MAJORMARKET RESEARCH COMPANYSINCE 1994ROSTOV-ON-DONSOUTH FD of RUSSIAwww.allianc.rualliancm@aaanet.ru GENERAL MARKET PERFORMANCERUSSIA : GENERAL MARKET PERFORMANCERUSSIA CONSUMER BASE* : CONSUMER BASE* MALE FEMALE 31% 65% MALE & FEMALE 46% * data of Rospotrebnadzor, early 2008 early start of consumption* 80% of men and 50% of women started to smoke before they were 18 : early start of consumption* 80% of men and 50% of women started to smoke before they were 18 * data of Rospotrebnadzor, early 2008 RUSSIAN CIGARETTE MARKETMATURE growing in value faster than in volume SATURATED showing distinct overproduction : RUSSIAN CIGARETTE MARKETMATURE growing in value faster than in volume SATURATED showing distinct overproduction KEY MARKET TRENDS2008 : KEY MARKET TRENDS2008 Slide 8: SLOW-DOWN of INCOME GROWTHdriven by global financial crisis - slower uptrade (young consumers) or even downtrade (elder consumers) - reducing consumption frequency/volume Slide 9: WHO FCTC accessioned by Russia in 2008 - heavier control over advertising and sales - higher excises - training of anti-smoking public opinion Slide 10: HEALTH & WELLNESS getting increasingly popular in Russia - increasingly high popularity of super light offerings especially among young female consumers- amplified impact of anti-tobacco social programs - alleviating of smoking takeup influence factors such as peer pressure, parental smoking and advertising Slide 11: HOWEVER, IMPORTANT PSYCHOLOGICAL ASPECTS of SMOKING - anti-stress - indulging make it a lasting habit hard to quit CONSUMER PREFERENCESin South Federal Districtof Russia : CONSUMER PREFERENCESin South Federal Districtof Russia THE REVIEW IS BASED ON PURCHASE REGISTER*wave 1held in MARCH 2008covered CONVENIENCE RETAIL(kiosks, independent stores, etc)wave 2held in AUGUST 2008 covered RETAIL CHAINS(supermarkets) : THE REVIEW IS BASED ON PURCHASE REGISTER*wave 1held in MARCH 2008covered CONVENIENCE RETAIL(kiosks, independent stores, etc)wave 2held in AUGUST 2008 covered RETAIL CHAINS(supermarkets) * representative sample; details on sample size, geography and register methodology available on request GENDER / AGE* : GENDER / AGE* * total sample wave 1; deviations in wave 2 insignificant AGE GROUPS* : AGE GROUPS* * total sample wave 1; deviations in wave 2 insignificant CIGARETTE TYPES* : CIGARETTE TYPES* * total sample wave 1; deviations in wave 2 insignificant CIGARETTE TYPES* : CIGARETTE TYPES* * wave 1; deviations in wave 2 insignificant PRICE CATEGORIES : PRICE CATEGORIES PRICE CATEGORIES* : PRICE CATEGORIES* * total sample wave 1; deviations in wave 2 mainly relate to value and super premium segments however general trend is the same KEY OPERATORS* : KEY OPERATORS* * total sample wave 2; deviations in wave 1 relate to larger shares of Gallaher and Donskoj Tabak with correspondingly smaller shares of Philip Morris, JTI and BAT KEY BRANDS* : KEY BRANDS* * total sample wave 2; deviations in wave 1 relate to smaller shares of above premium, premium and some medium brands (mainly Winston) with respectively larger shares of value, low filter and most of medium brands Slide 22: CHANGE OF CONSUMPTION PATTERN earlier smoking startup; even gender distribution of young consumer base (under 30) while in senior age groups male smokers increasingly dominate; higher popularity of super light and light cigarettes of above premium, premium and medium price categories among young consumers (under 40). Slide 23: please contact ALLIANCE MAJOR at alliancm@aaanet.ru www.allianc.ru CREDITS all wonderful pictures are taken from Flickr.com great thanks to the artists and their models FOR MORE DETAILS ON THIS RESEARCH PROJECT You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.
Russian Cigarette Market Research ninkin Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 1259 Category: Business & Fin.. License: All Rights Reserved Like it (4) Dislike it (0) Added: November 25, 2008 This Presentation is Public Favorites: 2 Presentation Description Review on cigarette market of South FD in Russia based on purchase register. Highlights of general trends of Russian cigarette market as a bonus. Comments Posting comment... By: ninkin (42 month(s) ago) hi, sainaa my ppt is now available for downloading. Saving..... Post Reply Close Saving..... Edit Comment Close By: sainaa (42 month(s) ago) hello I am marketing teacher of Mongolia. I would like to download this ppt and teach to my fellow students. Hence, I am requesting authorization to download this file. My mail is sain-od.s@ife.edu.mn. Thank you in advance for your kind assistance. Saving..... Post Reply Close Saving..... Edit Comment Close Premium member Presentation Transcript Slide 1: CIGARETTE MARKET 2008 RUSSIA ALLIANCE MAJOR SOUTH FEDERAL DISTRICT research by ALLIANCE MAJORMARKET RESEARCH COMPANYSINCE 1994ROSTOV-ON-DONSOUTH FD of RUSSIAwww.allianc.rualliancm@aaanet.ru : ALLIANCE MAJORMARKET RESEARCH COMPANYSINCE 1994ROSTOV-ON-DONSOUTH FD of RUSSIAwww.allianc.rualliancm@aaanet.ru GENERAL MARKET PERFORMANCERUSSIA : GENERAL MARKET PERFORMANCERUSSIA CONSUMER BASE* : CONSUMER BASE* MALE FEMALE 31% 65% MALE & FEMALE 46% * data of Rospotrebnadzor, early 2008 early start of consumption* 80% of men and 50% of women started to smoke before they were 18 : early start of consumption* 80% of men and 50% of women started to smoke before they were 18 * data of Rospotrebnadzor, early 2008 RUSSIAN CIGARETTE MARKETMATURE growing in value faster than in volume SATURATED showing distinct overproduction : RUSSIAN CIGARETTE MARKETMATURE growing in value faster than in volume SATURATED showing distinct overproduction KEY MARKET TRENDS2008 : KEY MARKET TRENDS2008 Slide 8: SLOW-DOWN of INCOME GROWTHdriven by global financial crisis - slower uptrade (young consumers) or even downtrade (elder consumers) - reducing consumption frequency/volume Slide 9: WHO FCTC accessioned by Russia in 2008 - heavier control over advertising and sales - higher excises - training of anti-smoking public opinion Slide 10: HEALTH & WELLNESS getting increasingly popular in Russia - increasingly high popularity of super light offerings especially among young female consumers- amplified impact of anti-tobacco social programs - alleviating of smoking takeup influence factors such as peer pressure, parental smoking and advertising Slide 11: HOWEVER, IMPORTANT PSYCHOLOGICAL ASPECTS of SMOKING - anti-stress - indulging make it a lasting habit hard to quit CONSUMER PREFERENCESin South Federal Districtof Russia : CONSUMER PREFERENCESin South Federal Districtof Russia THE REVIEW IS BASED ON PURCHASE REGISTER*wave 1held in MARCH 2008covered CONVENIENCE RETAIL(kiosks, independent stores, etc)wave 2held in AUGUST 2008 covered RETAIL CHAINS(supermarkets) : THE REVIEW IS BASED ON PURCHASE REGISTER*wave 1held in MARCH 2008covered CONVENIENCE RETAIL(kiosks, independent stores, etc)wave 2held in AUGUST 2008 covered RETAIL CHAINS(supermarkets) * representative sample; details on sample size, geography and register methodology available on request GENDER / AGE* : GENDER / AGE* * total sample wave 1; deviations in wave 2 insignificant AGE GROUPS* : AGE GROUPS* * total sample wave 1; deviations in wave 2 insignificant CIGARETTE TYPES* : CIGARETTE TYPES* * total sample wave 1; deviations in wave 2 insignificant CIGARETTE TYPES* : CIGARETTE TYPES* * wave 1; deviations in wave 2 insignificant PRICE CATEGORIES : PRICE CATEGORIES PRICE CATEGORIES* : PRICE CATEGORIES* * total sample wave 1; deviations in wave 2 mainly relate to value and super premium segments however general trend is the same KEY OPERATORS* : KEY OPERATORS* * total sample wave 2; deviations in wave 1 relate to larger shares of Gallaher and Donskoj Tabak with correspondingly smaller shares of Philip Morris, JTI and BAT KEY BRANDS* : KEY BRANDS* * total sample wave 2; deviations in wave 1 relate to smaller shares of above premium, premium and some medium brands (mainly Winston) with respectively larger shares of value, low filter and most of medium brands Slide 22: CHANGE OF CONSUMPTION PATTERN earlier smoking startup; even gender distribution of young consumer base (under 30) while in senior age groups male smokers increasingly dominate; higher popularity of super light and light cigarettes of above premium, premium and medium price categories among young consumers (under 40). Slide 23: please contact ALLIANCE MAJOR at alliancm@aaanet.ru www.allianc.ru CREDITS all wonderful pictures are taken from Flickr.com great thanks to the artists and their models FOR MORE DETAILS ON THIS RESEARCH PROJECT