Pet Grooming Business plan by nikunj

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BUSINESS PLAN OF PET GROOMING:

By NIKUNJ B. SHENDE nikunjhot@gmail.com BUSINESS PLAN OF PET GROOMING

INTRODUCTION:

Today's trend consists of professionals having their families later in life or deciding not to have children at all. Pet owners are increasingly treating their pets as they would their children. Pets aren't just part of the family anymore. In some cases they are the family. They are willing to invest lots of money to have them cared for in an environment that would mirror their home surroundings. INTRODUCTION

PowerPoint Presentation:

Mission:- To provide excellent animal care in a pet friendly atmosphere while ensuring our customers, both pet and owner, receive excellent service in a playful safe environment. Keys of success:- Superior Customer Service Environment Convenience Location Reputation

SERVICE DESCRIPTION :

Services provided by Company Pet grooming. Overnight care. Day care. In-home care. Wash your own pet. Animal behavior classes. Pet portraits. Gift shop. Special events. 24 hour service. SERVICE DESCRIPTION

Service Positioning :

Service Attributes:- Our best services are our best attributes. Competitors Positioning:- There is no other competitor in the market. Our Current Positioning:- Our current positioning in the market is for all the consumers. Service Benefits:- Offers, schemes and discount are our service benefits. Customers Validation :- Because there is no other competitor in the market the customers acceptance is possible. Service Positioning

MARKET :

Market Analysis Summary:- PET SPA will focus on dual-income, traveling professional families with hectic schedules. Those trying to strike a balance between the demands of their careers, personal lives and their pets. Our most important group of customers are those who do not have as much time as they desire to invest in their pets and are willing to seek additional help regardless of costs. Target customers:- Our target customers are pet owners, not restricted to only one pet per household. They are working professionals that need reliable, trusting and convenient pet care available to them to keep up with the demands of their hectic schedules. There is a need for one-stop convenience. MARKET

PowerPoint Presentation:

Technology :- PET's SPA will maintain the latest Windows and Internet capabilities including complete email capabilities on the Internet to work directly with clients for reservations, purchasing products online, asking questions, providing information, etc., as well as a Web page will provide information and maximum exposure of available services. Competitive Comparison :- There is no competition in the market, because there is no other company who provides such a type of services.

FINANCIALS [All the facts and figures given below are assumptions , it may varies depending on situation.] :

Start up summary:- FINANCIALS [All the facts and figures given below are assumptions , it may varies depending on situation.] Start-up Rs Requirements:- Start-up Expenses Legal and Accounting 10,000 Office Supplies (stationery, etc) 2,000 Collateral Materials (brochures, cards, etc.) 5,000 Insurance 3,000 Rent/Lease 30,000 Space design/Interior 20,000 Sales and Marketing (advertising, direct mail, etc) 15,000 Equipment 15,000 Other 500 Total Start-up Expenses 1,00,500

Personnel Plan :

Personnel Plan Personnel Plan Year 1 Playground supervisor 10,000 Playground supervisor 8,000 Playground supervisor part time 5,000 Playground supervisor part time 3,000 Groomer 15,000 Reception 8,000 Helper 5,000 Total payroll:- 54,000

Sales Forecast :

Sales Forecast Sales Forecast Year 1 Overnight Care 7,000 Day Care 1,46,050 In Home Care 9,240 Wash Your Own 15,900 Grooming 93,940 Gifts 10,600 Small Animal Care/cats 28,620 Special requests, misc. 1,600 Other 0 Total Sales:- 3,12,950

Break-even Analysis For our break-even analysis, we assume monthly costs which include our full payroll, rent, and utilities, and an estimation of other running expenses. :

Break-even Analysis For our break-even analysis, we assume monthly costs which include our full payroll, rent, and utilities, and an estimation of other running expenses.

MARKETING :

Marketing Strategy Our marketing strategy is a simple one: satisfied customers are our best marketing tool. When a customer leaves our business with a happy pet knowing that it has had a fulfilled day, our name and service will stand on its own. In addition, we will distribute advertising brochures to large businesses for bulletin boards, (Nike, Adidas, Columbia Sportswear etc.) offering a 10% discount for a limited time to build a client base.   Local TV news shows (U C N) will be contacted to feature our business as a new service to the community. Direct mail will be sent to registered pcondominiums, pet stores, coffee shops, Maharaj Bagh Park Zoo, local veterinarians, etc. Create a PET' SPA Web Page. Advertise in the Dog Nose News newspapers. Fashions shows for Pets. MARKETING

PowerPoint Presentation:

Promotion Strategy:- We will host an open house with a business card drawing for one free service. We will offer discounts after a specified number of visits for the first six months to establish a client base. Example :- 10 wash your own = one free day visit gift certificate. 10 day care visits = one free overnight visit gift certificate. 10 overnight visits = one free wash your own gift certificate. 20 visits = Rs1000 discount. Three referrals = one free day care visit gift certificate. Monthly business card drawing = one free visit. Create specified packages = one day, one night, one wash for a special discount price. Multiple pets from the same family = family discount rate. Use promotional items such as frisbees , collars, coffee mugs, etc. with PET's SPA logo imprinted.

FUTURE DEVELOPMENT OF THE BUSINESS:

ONE YEAR GROWTH PLAN Veterinarian technician on staff to administer vaccinations on specified days and tend to any unforeseen emergencies. Internet access to watch your pet online. Monthly newsletter. Weekly play hour. Espresso and juice bar. THREE YEAR GROWTH PLAN Expand the number of overnight cares by 10. Mobil pet wash--will go to pet owners home to wash their pets. Sell and distribute gifts and products online. Add an exercise pool. Combine facility with a local veterinarian. FIVE YEAR GROWTH PLAN Expand the number of overnight cares by 10. Franchise. FUTURE DEVELOPMENT OF THE BUSINESS

THANK YOU:

THANK YOU

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