Slide 2: Ideas for initiating enterprise generated by participants in brainstorming discussion Brainstorming of 3 levels 1.Constant change in culture 2.New usage of existing product 3.Identify product from the problem people face in given area Brainstorming session on each of the starting points will generate lists of business idea
Slide 3: BASIC RULES OF BRAINSTORMING 1.All ideas suggestion are welcome. 2.No critical judgment is required. 3.Quantity, not quality is important. 4.Combination and improvement of ideas is sough . THE 4 STARTING POINTS ARE: 1.Skills 2.Available resources 3.Product or services which not available in community 4.Institutional demand
Slide 4: SOME IMPORTANT POINTS Establishing yourself as a successful entrepreneur depends upon choosing a good idea idea must be good for market but good for the entrepreneurs It should manageable Idea give satisfactory result While searching an idea don’t pursue one idea at a time . Develop five or more in parallel one emerges so appropriate that begins to dominate thoughts and fantasies
Slide 5: DISADVANTAGES OF ONE IDEA AT A TIME: Constantly receiving random information from what you real and from people you talk ,having a number of back-burner ideas given you a greater likelihood of finding use for information you pick up. if you pursuing single idea by feigning commitment before you feel it.You may put yourself into a tight corner. It is very hard to be objective when you are down to your last idea
Slide 6: In the idea stage suggestions for new products are obtained from all possible sources Ex : Customers, competitors, R & D, distributors and company employees Frequently, one of the creative problem solving techniques discussed to develop marketable ideas The suggested ideas need to be carefully screened to determine which are good enough to qualify for a more detailed investigation criterion .
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