STRATEGIES TO BEAT EMERGING MARKETING CHALLENGES

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MARKETING

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NEW AGE MARKETING! STRATEGIES TO BEAT EMERGING MARKET CHALLENGES TOMMOROW’S FORTUNE IN MARKETING :

NEW AGE MARKETING! STRATEGIES TO BEAT EMERGING MARKET CHALLENGES TOMMOROW’S FORTUNE IN MARKETING

EMERGING MARKETS:

EMERGING MARKETS Regional economic powerhouses -large populations, large resource bases, and large markets Adopting open door policies to replace their traditional state policies that failed to produce sustainable economic growth. Critical participants in the world's major political, economic, and social affairs.

THE 86% EMERGING MARKETS:

THE 86% EMERGING MARKETS

STRATEGIES TO BEAT CHALLENGES:

STRATEGIES TO BEAT CHALLENGES A new set of competencies and organizational structures will be required to generate a continuing stream of innovative products and services tailored to the needs of consumers and industrial.

CHALLENGES :

CHALLENGES Demanding markets, culture and environments Rapidly changing markets Youthful and growing populations Limited income and space Weak supply and distribution channels Underdeveloped infrastructure

OPPORTUNITIES:

OPPORTUNITIES “Don’t build a car when you need a bullock cart” Develop with the market Think Young Grow big by thinking small Take the market to the people ‘Bring your own infrastructure/ Look for the Leapfrog’

Plans to beat the challenges :

Plans to beat the challenges Delve into customers Focus on family values

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Uphold market outlay Fiddle-with product portfolios

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Aid to the distributors Amend pricing tactics

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Underline market share Emphasize core values

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Can these Challenges be converted into Opportunities ?

THE STRATEGIES FOR ACHIEVING COMMERCIAL SUCCESS :

THE STRATEGIES FOR ACHIEVING COMMERCIAL SUCCESS Rethinking value proposition Globalizing research and development Tailoring talent management Mastering the complexity of global value chain Managing risk

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Launched in the year 2001 Objective to create income generating opportunities for rural women HLL offers a range of mass-market products to Self Help Groups of rural women, teaches them basic enterprise management and helps them set up their enterprises A win-win partnership between HLL and the consumers Project Shakti - India

ANNAPURNA SALT STORY:

ANNAPURNA SALT STORY 740 million people suffer from iodine deficiency disorders (IDD) – mostly in developing world Iodine causes goiter, cretinism and severe mental retardation – plus hidden consequences of low IQ and underachievement In 2000 Unilever launched Annapurna iodized salt Annapurna has helped to nearly double iodized salt use Targeting market segments that bring health Responsible advertising and marketing Promoting healthy lifestyle and physical activity

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In Conclusion " The transformation is just beginning . There will be hiccups along the way The only certainty is, the emerging markets are here to stay . Even though they won't become developed tomorrow, they are the future. And the companies that can develop the right solutions to meet their needs will find a rich source of growth."

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