Exploiting Social paradigms - MGMT Powerpoint Presentation

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MGMT 5000 Presentation - Ethical Marketing Issues

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Exploiting Social paradigms:

Exploiting Social paradigms Nicholas Holder Mgmt 5000

do you see the irony in these two depictions of luxury advertisements?:

do you see the irony in these two depictions of luxury advertisements?

Social paradigms in luxury car commercials:

Social paradigms in luxury car commercials

The making of a luxury car commercial:

The making of a luxury car commercial

First thing we need (besides the car) is an attractive women :

First thing we need (besides the car) is an attractive women

Next…we need a distinguished male… :

Next…we need a distinguished male…

PowerPoint Presentation:

Most luxury car advertisements have white successful male model in their late 20’s to early 40’s The male models are often times accompanied by an attractive female model The paradigm suggest that only a certain demographic can afford and indulge in epicurean lifestyles.

PowerPoint Presentation:

African American buying power has risen from $318 billion in 1990 to 845 billion in 2007 – a 166% gain. The number of black-owned companies rose 45% from 1997 to 2002 – 4.5 times faster than the national average. The black population grew 27% from 1990 to 2007 compared to 15% for whites and 21% overall. If current trends continue, demographers say, nonwhites will be the majority in America by 2042. (Source: http://www.nbcnews.com/id/29453960/ns/business-us_business/t/race-becomes-more-central-tv-advertising / )

Stuff some hue into those luxury campaigns:

Stuff some hue into those luxury campaigns

Less attractive “brothers” are moving up/in…:

Less attractive “brothers” are moving up/in…

Women are attracted to funny guys anyway (Source: http://www.menshealth.com/best-life/why-chicks-dig-funny-guys) :

Women are attracted to funny guys anyway (Source : http:// www.menshealth.com/best-life/why-chicks-dig-funny-guys )

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