intro to sports & entertainment marketing

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Sports Marketing:

Discover The World Of Sports Marketing; Use in Marketing OF Sports and THROUGH Sports Sports Marketing Standard 1.1 Discover the World of Sports Marketing

Standard One:

Discover The World Of Sports Marketing; Use in Marketing OF Sports and THROUGH Sports Standard One Students will discover the world of sports marketing and the use of marketing to promote sports and non-sports businesses in sports.

Slide 3:

Discover The World Of Sports Marketing; Use in Marketing OF Sports and THROUGH Sports Marketing is a process of bringing together sellers and buyers. What is Marketing?

Exchanges:

Discover The World Of Sports Marketing; Use in Marketing OF Sports and THROUGH Sports Exchanges Everyday transactions between producers and consumers Typically trading money for a product or service

Producers:

Discover The World Of Sports Marketing; Use in Marketing OF Sports and THROUGH Sports Producers Individuals or Companies which have products to be sold. They provide the “supply.” They are willing to exchange the product or service for something of value.

Consumers:

Discover The World Of Sports Marketing; Use in Marketing OF Sports and THROUGH Sports Consumers Individuals or Companies which have needs to be met and which have something to exchange. They create a “Demand.” They have something to exchange for a product or service and are willing to do so.

Marketing -- The Definition:

Discover The World Of Sports Marketing; Use in Marketing OF Sports and THROUGH Sports Marketing -- The Definition “Marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods or services to create exchanges which satisfy individual and organizational objectives.”

What is Marketed?:

Discover The World Of Sports Marketing; Use in Marketing OF Sports and THROUGH Sports What is Marketed? DURABLE GOODS NONDURABLE GOODS SERVICES IDEAS

Slide 9:

Discover The World Of Sports Marketing; Use in Marketing OF Sports and THROUGH Sports What is Marketed? PEOPLE PLACES ORGANIZATIONS

Slide 10:

Discover The World Of Sports Marketing; Use in Marketing OF Sports and THROUGH Sports 1 2 3 4 5 11 12 13 14 15 16 6 7 8 9 10

The Elements of Marketing:

Discover The World Of Sports Marketing; Use in Marketing OF Sports and THROUGH Sports The Elements of Marketing Product or Service Planning Pricing Promotion Distribution (Place) The FOUR P’s OF MARKETING ---- People ---- Often Considered the Fifth P

Benefits of Marketing:

Discover The World Of Sports Marketing; Use in Marketing OF Sports and THROUGH Sports Benefits of Marketing Add UTILITY to goods and services Makes buying convenient Maintains reasonable prices Provides a variety of goods and services Increases production

Sports Marketing:

Discover The World Of Sports Marketing; Use in Marketing OF Sports and THROUGH Sports Sports Marketing Sports Marketing uses marketing elements to meet the goals of a sports property. Product Strategies Service Strategies Pricing Strategies Promotion Strategies Distribution Strategies

Sports:

Discover The World Of Sports Marketing; Use in Marketing OF Sports and THROUGH Sports Sports Sports are a source of diversion or physical activity engaged in for pleasure Can be spectatorship Can be participation and play

Sports Consumers:

Discover The World Of Sports Marketing; Use in Marketing OF Sports and THROUGH Sports Sports Consumers Consumers exchange money for a “wanted” good or service. Sports Consumers exchange in different ways: Spectators as Consumers Benefit by watching game Exchange for tickets and entertainment Participants as Consumers Benefit by playing or participating Exchange for equip. & participation

Sports Producers:

Discover The World Of Sports Marketing; Use in Marketing OF Sports and THROUGH Sports Sports Producers Sports Producers May Provide: Events for Participation Events for Entertainment Viewing Sporting Goods and Equipment Licensed Merchandise Collectables and Memorabilia Athlete Training Sports Information Event Coverage and Distribution

Sports Industry Growth:

Discover The World Of Sports Marketing; Use in Marketing OF Sports and THROUGH Sports Sports Industry Growth Attendance Growth $135-350 Billion per Year Nearly Every Sport and League + Media Coverage and Growth Main Stream and Alternative Sports Coverage Coverage Growing with Demand Employment Growth 4.5 – 6 Million new Jobs from 1999-2001 Global Markets Expansion of Leagues & Marketing outside of U.S. Availability of News Media and Sports Reporting

ENTERTAINMENT MARKETING:

Discover The World Of Sports Marketing; Use in Marketing OF Sports and THROUGH Sports ENTERTAINMENT MARKETING Influencing how people choose to spend their time and money on entertainment. How is this different from sports??

Entertainment for sale:

Discover The World Of Sports Marketing; Use in Marketing OF Sports and THROUGH Sports Entertainment for sale Entertainment marketing can be viewed in 2 ways: As a product to be marketed. How it uses entertainment to attract attention to other products Example: Author appearing on a talk show to promote a new book

Slide 20:

Discover The World Of Sports Marketing; Use in Marketing OF Sports and THROUGH Sports Entertainment is whatever people are willing to spend their money viewing rather than participating in. Ratings: The number of viewers a programming attracts. Determines the pricing of commercial time slots.

The Changing Marketplace:

Discover The World Of Sports Marketing; Use in Marketing OF Sports and THROUGH Sports The Changing Marketplace The evolution of technology has had a significant impact on the sports and entertainment industry. What is new and how has it helped?? Examples…