The Role of User Experience in the Design Process

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However, when looking at the process, the question you need to ask is, where does user experience come into it? User experience (or UX) is essentially about optimising the website for maximum usability.

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The Role of User Experience in T he Design Process www.newpathweb.com.au

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We’ve already outlined how critical planning is in the design process, but it takes on even more significance when looking at the user experience. Simply put, you must use this time to fully grapple with the user and their behaviour (or at least, the client’s expectation of who the user is and how they act). The p lanning and user experience not only relies on an understanding what the client wants out of their new design, but also what their users are looking for as well. By considering both sides of the same coin, you’ll be able to set out with clear intentions for the new design Planning and User Experience www.newpathweb.com.au

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Site Architecture, Wireframes and User Experience Let’s say that the new website is all about building engagement through emails. It’s all well and good to want to build engagement, but if users don’t typically contact the business via email, then the build needs to be constructed in a different way. It is perfectly acceptable to want to change the way users interact (building a brand new e-commerce website is one typical example), but you still need to understand their current behaviour in order to build the best possible website for the present, and the future. www.newpathweb.com.au

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Visual Design and User Experience Again, understanding how users want to interact is critical to influencing your visual design. If users aren’t typically expecting bold colours, large abstract imagery and constantly active elements moving all over the page, you’d want to avoid that in your visual design. But there is always a place for that cutting-edge design and identity. If you’re a digital agency, then great, bold and bright is best. But if you’re a small service-based business, keep it professional. That doesn’t mean it can’t be incredibly well-done, but a bold, zippy design probably isn’t appropriate. www.newpathweb.com.au

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Testing and User Experience Of course, it’s hard not to include user experience in testing. Typically, this is all about the way users interact with your new design. The important part is to ensure that you are able to test the website in a similar way to how the typical users would interact the website. By constantly keeping the user’s intention in the back of your mind, you’re able to fully test the website. This way, you have an ability to really know if the design has worked or not. www.newpathweb.com.au

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User Experience is One Side of The Same Coin Web design in Australia is all about understanding the user experience along with client expectation. The most important part of all this is recognising that users are just as heavily invested in the process as the client is. There’s a sweet-spot of understanding how the user is likely to interact as well as what the new website is there to accomplish. If this is about building a brand new website with no existing user base, then having designers with experience is critical, as they have the necessary experience when it comes to the expected users’ expected behaviour. www.newpathweb.com.au

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Thank You Get in Touch With Us Address : Level 14, 330 Collins Street Melbourne Victoria 3000, Australia Phone : 1300 761 806 Email : contact@newpathweb.com Website : https://www.newpathweb.com.au

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