Difference Between SEO and SEM

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SEO And SEM both processes are mostly used in increasing visibility in search engines. Search Engine Optimization (SEO) is part of Search Engine Marketing (SEM). Search Engine Optimization is working for better results of your website in organic method but on the other hand, Search Engine Marketing processes in which we purchased add for gaining website traffic. Want to know about the difference between then take a look on our blog.

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SEO vs SEM SEO And SEM both processes are mostly used in increasing visibility in search engines. Search Engine Optimization SEO is part of Search Engine Marketing SEM. Search Engine Optimization is working for better results of your website in organic method but on the other hand Search Engine Marketing processes in which we purchased add for gaining website traffic. 1. Search Engine Marketing SEM Search Engine Marketing is one of the best ways to promote your business online. It is that form of internet marketing in which you promote your website by advertising. Components of SEM 1. PSA 2. SEO 1. Paid Search Advertising Paid Search Advertising is the type of advertising in which you can pay a fee for each time that a user clicks on an add. There are many platforms where you pay for your advertisement include Facebook Google Plus LinkedIn Twitter Google Adwords and so more where you pay and advertising your business add. Paid search ads can increase your visibility on search engines and traffic to your website and ultimately you get sales. PPC Paid Per Click is part of Paid Search Advertising. Remember Pay Per Click is that you are paying search engines when any visitor clicks on your add. In other words you pay a small fee for the click 2. Search Engine Optimization SEO SEO is optimizing your website to get better rankings in search results. Search Engine Optimization is “the process in which users get free organic traffic from search engines and increasing the number of website visitors. ” Components of SEO : ON-Page SEO: Dealing on the specific data of the website. OFF Page SEO: Natural backlinks listing and social bookmarking. What is On-Page SEO On-page SEO is also known as on-site SEO in which you working to gaining more relevant traffic by optimizing your website or web pages. It modifies your search engine rankings. Its stuff that you can change on your own website for better traffic and visitors.

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On-page SEO consists of There are following on-page SEO techniques for gaining more traffic 1. Use SEO friendly Keywords Use SEO friendly keyword in your title make sure your page URL is short which make them easy to understand to the visitors. Use your main keyword in your website URL. 2. Add keywords on Title Add your main keyword in your page title tag this is performing major in SEO of your website. The suggested length for the title tag is 50-60 characters. 3. Use h1 tag for your page title H1 tag is a must for your website. Use H1 tag for your page title but don ’t be used more than one H1 tag for your websites. Only one H1 title tag for your one web page. 4. Use Multimedia contents Make your website pages rich by content. In Content additionally incorporates pictures maps and recordings. Adding these type of contents on your website help to reduce your bounce rate and increase session duration. These are two main factors of ranking and traffic for your website. Pictures and videos attract more visitors. 5. Add Subheadings in h2 tag By H2 tag you have targeted your main keywords. Subheadings add to your web pages is another way to do SEO. 6. Add keywords Adding maximum of 150 words keywords in your web page content. It is a very important part of your on-page SEO. Add your main targeted keywords in your page content which increase your web page traffic. But don ’t be try more keywords it reduces your page rank. 7. Be mobile friendly Today a large portion of the traffic to websites is from mobile phones. So make sure that your website is mobile friendly. 8. Increase your site speed If your website bounce rate is reduced then it will help to increase your website speed. Your website speed is a leading role in your on-page SEO. 9. Inbound links and outbound links Inbound links and outbound links are the main factors of ranking your website in Search Ranking. By this you will get some free and targeted traffic to your site. 10. Optimize images with alt tag

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Search engines crawlers can easily find your page content if you give alt tag in pictures to your web pages. Give the relevant alt tag to make increase your web page traffic. By alt tags your web page images will rank on google image searches. 11. Use Social media Sharing Buttons Today a lot of people are active on social media sites so if you add social media buttons on your web pages so visitors will share your web pages to their social media profiles and it will help to increase your website traffic. 12. Increase content density Content is a major factor in your on-page SEO. Always post long content on all web pages of your website. If your content is good so it helps in increasing your website ranking. What is Off-Page SEO Off-page SEO is that technique in which you can generate your website traffic from another website by backlinks listing your website in another website and by sharing your blogs in social networking sites. It helps you to improve your website position in SERPs search engine results page . Off-page SEO consists of: There are following off-page SEO techniques for gaining more traffic 1. You can share your content on social media sites. Today people are much more active in social media like Facebook Linkedin Twitter etc. It will help you to increase online visibility and lead more traffic to your website. 2. You can list your business in local directories on the web it will help you to create local visitors to your websites. 3. You can post your web pages links in other related blogs by comment. These sites allow you to get do-follow backlinks. By this crawlers see your websites and this makes increase traffic on your website. 4. You can submit an article in article submission sites on the web and you can share your web page photo in photo sharing websites like Flickr photo bucket and Picasa etc. Other people will see this. Then you get more traffic on your website. 5. Write a blog on a daily basis for your website and you will get better traffic on your site. Assure that this blog is related to your website content. If your website blogs are updated continuously so it will help in increasing visibility of your site. 6. Form submission is also a good factor for the increase in web traffic. Visit Our Blog For More Information Regarding Digital Marketing

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https://netlisting.blogspot.com/2019/05/difference-between- seo-and-sem.html

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