8 Essential Social Media Tips for Your Start-up

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8 Social Media tips that will help you to market your start-up better

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By: globetrotterworld (75 month(s) ago)

A fully comprehensive presentation, can I download it please?

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Essential Social Media Tips for Your Startup:

Essential Social Media Tips for Your Startup 8

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WHY HAS OLD SPICE , AN AFTER-SHAVE YOUR GRANDFATHER USED, REMAINED POPULAR WITH THE YOUNGER SET TOO?

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THE ANSWER LIES IN HOW OLD SPICE HAS ADOPTED SOCIAL MEDIA MARKETING STRATEGIES TO KEEP ITSELF RELEVANT.

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WHAT FOLLOWS NEXT ARE 8 TIPS AND IDEAS LEARNT FROM VARIOUS BRANDS TO MAKE YOUR SOCIAL MEDIA JOURNEY A SUCCESS.

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Tip # 1 KNOW YOUR TARGET AUDIENCE

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Commercial media can only target audience based on demographics.

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But digital gives you the advantage of choosing your target group.

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For example, which are the 2% or 5% of Indian users who can give you 60% to 70% of revenues?

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Tip # 2 DESIGN CONTENT THAT WILL ENGAGE THEM

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Narrow down your target group.  

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Then design content that would appeal to them.

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+ = Social media strategy becomes simple if you get this combination right.

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Tip # 3 UNDERSTAND WHAT ARE THEY SEARCHING FOR

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Use tools like Adwords Keyword Traffic Estimator to research keywords.

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Use your research to create engaging content/interactions.

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Remember, there won’t be any engagement if you create content no one is searching for.

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Tip # 4 HAVE A CONTENT CREATION PLAN

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Differentiate it from other similar content campaigns.

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Utilise the feedback you receive to improve

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Also try reaching out to a niche audience .

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Then create content other people do not have.

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See yourself gradually becoming the leading authority on this content.

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Tip # 5 TAKE A COMPASS, START YOUR JOURNEY

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Don’t strive to have a perfect blue-print in place before starting.

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The entire process is too time-consuming.

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By the time you have a plan you will realise it is out-dated .

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Tip # 6 FIRE BULLETS THEN A CANNON BALL

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Fire bullets and recalibrate bullets till it hits the mark. But once it hits the mark, throw the might of the organization behind the idea to throw the cannon ball . Jim Collins in Great by Choice “

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This is exactly what you need to do next.

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Once you see the bullet working, have the audacity and courage to follow it up with a cannon ball.

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Tip # 7 TIME FOR DIGITAL TO GO PHYSICAL

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Marry social media to the physical world.

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Reality shows are the best example of this statement.

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Their exploitation of the SMS and other voting platforms is unparalleled.

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Tip # 8 THINK MULTILINGUAL

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Regional language newspapers outnumber English dailies three to one in India.

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You should keep in mind that the I nternet audience is also going to show similar trends.

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Having multilingual content would mean reaching out to a wider audience .

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HOPE YOU FOUND THESE 8 TIPS AND IDEAS USEFUL. NOW GO OUT AND WRITE YOUR OWN SOCIAL MEDIA SUCCESS STORY.

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This presentation is based on a talk by Vivek Bhargava, CEO of Communicate 2 . Visit Entrepreneur Academy for more useful resources for start-ups

THANK YOU :

THANK YOU WWW.NENONLINE.TV

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