WHAT IS GREEN MARKETING?:
WHAT IS GREEN MARKETING ? Green marketing refers to the process of selling products or services based on their environmental benefits. Such a product or service may be environmentally friendly in itself or produced or packaged in an environmentally friendly way. OR Acc to AMA, “ It is the marketing of products that are presumed to be environmentally safe.”
HISTORY:
HISTORY The AMA held the first workshop on “ ECOLOGICAL MARKETING ” IN 1975. The proceedings of these workshop resulted in one of the first books on green marketing entitled “ ecological marketing ” by Jacquelyn Ottaman in late 1970. The term green marketing came into picture in late 1980s and early 1990s.
REASONS FOR GREEN MARKETING:
REASONS FOR GREEN MARKETING Increase in pollution; Depletion of ozone layer; Limited resources and unlimited wants; Impact of natural calamities Tsunami in Japan Climate change
BENEFITS OF GREEN MARKETING:
BENEFITS OF GREEN MARKETING Improved environmental quality & customer satisfaction Safe and clean environment Efficiency and cost effectiveness Health and safety Gaining and retaining customers Innovation in products and operations Vicious cycle of objectives of company
COMPANIES WITH GREEN MARKETING:
COMPANIES WITH GREEN MARKETING PHILIPS MC DONALD FIAT DELUX PAINT CANON UNILEVER
CAMPIGNS :
CAMPIGNS UNICEF “Climate kid” Tetrapak Ban on polythene
SUGGESTIONS:
SUGGESTIONS Use Paper bags Use cycles Keep the city clean Sustainable use of available resources More encouragement to companies in order to involve in this concept. Consumer awareness towards the concept
Slide 10:
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