logging in or signing up marketing neeraj.sah1000 Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 2322 Category: Education License: All Rights Reserved Like it (0) Dislike it (0) Added: December 06, 2008 This Presentation is Public Favorites: 1 Presentation Description marketing Comments Posting comment... By: nimyraj (18 month(s) ago) gud. Saving..... Post Reply Close Saving..... Edit Comment Close By: UNDas (29 month(s) ago) Your ppt presentation is excellent. Congratulations! Saving..... Post Reply Close Saving..... Edit Comment Close By: harshit18jims (35 month(s) ago) this..is...gud Saving..... Post Reply Close Saving..... Edit Comment Close Premium member Presentation Transcript ARIEL MARKET PENETRATION STRATEGY : ARIEL MARKET PENETRATION STRATEGY Introduction : Introduction In 1991, Procter & Gamble India launched Ariel detergent. Compact Detergent The Enzyme Technology Smart Eyes Ariel'Sirf yaadein taaza rakhe, daag nahin Superior cleaning in a choice of fragrances The Umbrella Of P&G : The Umbrella Of P&G ARIEL FRONT-O-MATE ARIEL FRESH CLEAN ARIEL SPRING CLEAN ARIEL ULTRAMATIC TIDE Segmentation of Detergent market in India : Segmentation of Detergent market in India SWOT Analysis : SWOT Analysis Strengths A product of P&G, world leader in detergent segment. Epitomize stain removal, even the toughest stain in 1st wash. Pioneered the use of enzyme tech. 1st to introduce different fragrances in detergent. Weakness Poor promotional activity. Intermittent availability. Improper pricing strategy. No advertisement recall value Opportunity 5700 crore detergent market. A big untapped rural market. Has the potential to become the market leader. Threats Existing players Spurious/counterfeit products in rural areas Aggressive price competition Slide 6: Brand Imprint Maintaining Technological Superiority Targeting niche market. CSR Initiatives Why TIDE When There is ARIEL?????? Sustainable Competitive Advantage Market share : Market share Source: Indian Soaps and Toilet Manufacturer Association People’s Views. : People’s Views. Surveyed hundred people in different locations. Common observations were: Poor brand recall value No promotional gifts. Unattractive packaging. Unavailability. New Face of Ariel : New Face of Ariel ARIEL SILK: specially for silk and delicate clothes. ARIEL SMART: for woolen clothes and blazers. ARIEL INSTANT: for removing stain immediately. ARIEL BAR: dissolution bar specially for washing machines. Recommendations : Recommendations Better punch line so that it has good brand recall value like : ARIEL KI DHULAI,DILO KO PAAS LAYI Association with popular people. Implementation of Four Ps. STPD Maintaining strong supply chain, besides providing better incentives to the distributors. Promotional offers. THANK YOU : THANK YOU You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.
marketing neeraj.sah1000 Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 2322 Category: Education License: All Rights Reserved Like it (0) Dislike it (0) Added: December 06, 2008 This Presentation is Public Favorites: 1 Presentation Description marketing Comments Posting comment... By: nimyraj (18 month(s) ago) gud. Saving..... Post Reply Close Saving..... Edit Comment Close By: UNDas (29 month(s) ago) Your ppt presentation is excellent. Congratulations! Saving..... Post Reply Close Saving..... Edit Comment Close By: harshit18jims (35 month(s) ago) this..is...gud Saving..... Post Reply Close Saving..... Edit Comment Close Premium member Presentation Transcript ARIEL MARKET PENETRATION STRATEGY : ARIEL MARKET PENETRATION STRATEGY Introduction : Introduction In 1991, Procter & Gamble India launched Ariel detergent. Compact Detergent The Enzyme Technology Smart Eyes Ariel'Sirf yaadein taaza rakhe, daag nahin Superior cleaning in a choice of fragrances The Umbrella Of P&G : The Umbrella Of P&G ARIEL FRONT-O-MATE ARIEL FRESH CLEAN ARIEL SPRING CLEAN ARIEL ULTRAMATIC TIDE Segmentation of Detergent market in India : Segmentation of Detergent market in India SWOT Analysis : SWOT Analysis Strengths A product of P&G, world leader in detergent segment. Epitomize stain removal, even the toughest stain in 1st wash. Pioneered the use of enzyme tech. 1st to introduce different fragrances in detergent. Weakness Poor promotional activity. Intermittent availability. Improper pricing strategy. No advertisement recall value Opportunity 5700 crore detergent market. A big untapped rural market. Has the potential to become the market leader. Threats Existing players Spurious/counterfeit products in rural areas Aggressive price competition Slide 6: Brand Imprint Maintaining Technological Superiority Targeting niche market. CSR Initiatives Why TIDE When There is ARIEL?????? Sustainable Competitive Advantage Market share : Market share Source: Indian Soaps and Toilet Manufacturer Association People’s Views. : People’s Views. Surveyed hundred people in different locations. Common observations were: Poor brand recall value No promotional gifts. Unattractive packaging. Unavailability. New Face of Ariel : New Face of Ariel ARIEL SILK: specially for silk and delicate clothes. ARIEL SMART: for woolen clothes and blazers. ARIEL INSTANT: for removing stain immediately. ARIEL BAR: dissolution bar specially for washing machines. Recommendations : Recommendations Better punch line so that it has good brand recall value like : ARIEL KI DHULAI,DILO KO PAAS LAYI Association with popular people. Implementation of Four Ps. STPD Maintaining strong supply chain, besides providing better incentives to the distributors. Promotional offers. THANK YOU : THANK YOU