logging in or signing up Service marketing neej Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 41 Category: Education License: All Rights Reserved Like it (0) Dislike it (0) Added: February 08, 2012 This Presentation is Public Favorites: 0 Presentation Description This presentation aims to inform students about what actully 'service marketing is? with suitable examples...' Comments Posting comment... Premium member Presentation Transcript Slide 1: Service Marketing By Prof. Niraj Rajyaguru MBA (Retail), M.Com (Marketing) NET Qualified (Management) Slide 3: "The fruit of SILENCE is prayer, The fruit of PRAYER is faith, The fruit of FAITH is love, The fruit of LOVE is service, The fruit of SERVICE is peace." WHAT IS SERVICE MARKETING? : WHAT IS SERVICE MARKETING? “ Service marketing is any activity or benefit that one party can offer to another that is essentially intangible and does not result in the ownership of anything.” CHARACTERISTICS OF SERVICE MARKETING : CHARACTERISTICS OF SERVICE MARKETING Intangibility inseparability Perishability Heterogeneity ownership Slide 7: INTANGIBILITY Slide 8: INSEPARABILITY Slide 9: PERISHABILITY Slide 10: HETEROGENEITY Slide 11: OWNERSHIP PHILOSOPHY OF SERVICE MARKETING : PHILOSOPHY OF SERVICE MARKETING SERVICE MARKETING PHILOSOPHY Create Customers keep customers profitable customers Slide 13: MARKETING MIX FOR SERVICES 1. Product 2. Price 3. Promotion 4. Distribution 5. people 6. Physical evidence 7. process Slide 14: COMMUNICATION How it is unique…. : How it is unique…. Best customer service Network Number of schemes Large distribution channel First mover advantage Promotional tools : Promotional tools Advertisement SMS Posters Distribution channel Stores Camps Slide 19: internet Slide 20: B.P.O. Slide 24: sweet tasty delicious yummmyyy.... Tourist hub : Tourist hub AFRICA DUBAI : DUBAI Slide 38: Interior Television Soundproof glass Air-condition Freeze Additional service.. : Additional service.. security Visa & passport National food insurance Hotel service Free tickets for children Slide 41: stock broking Services.. : Services.. Information Credit Demate account Tips Trading Slide 45: EDUCATION Slide 47: career opportunities Slide 48: "Serve to Student, Is serve to God." course indemand : course indemand Management Medical Engineering CA SOURCES OF ENTERTAINMENT : SOURCES OF ENTERTAINMENT Movies TV Channel Reality shows Fairs Amuse parks Yash Raj FilmsSTRATEGY : Yash Raj FilmsSTRATEGY Differentiation High promotion Old brand Large distribution channel Use brand names Target young generation Rajsree ProductionSTRATEGY : Rajsree ProductionSTRATEGY Local market [culture] Low promotion Low price Focus on Middle class Come with new faces Most important STRATEGY - PREM Slide 56: Thank you very much….. -Niraj Rajyaguru You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.
Service marketing neej Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 41 Category: Education License: All Rights Reserved Like it (0) Dislike it (0) Added: February 08, 2012 This Presentation is Public Favorites: 0 Presentation Description This presentation aims to inform students about what actully 'service marketing is? with suitable examples...' Comments Posting comment... Premium member Presentation Transcript Slide 1: Service Marketing By Prof. Niraj Rajyaguru MBA (Retail), M.Com (Marketing) NET Qualified (Management) Slide 3: "The fruit of SILENCE is prayer, The fruit of PRAYER is faith, The fruit of FAITH is love, The fruit of LOVE is service, The fruit of SERVICE is peace." WHAT IS SERVICE MARKETING? : WHAT IS SERVICE MARKETING? “ Service marketing is any activity or benefit that one party can offer to another that is essentially intangible and does not result in the ownership of anything.” CHARACTERISTICS OF SERVICE MARKETING : CHARACTERISTICS OF SERVICE MARKETING Intangibility inseparability Perishability Heterogeneity ownership Slide 7: INTANGIBILITY Slide 8: INSEPARABILITY Slide 9: PERISHABILITY Slide 10: HETEROGENEITY Slide 11: OWNERSHIP PHILOSOPHY OF SERVICE MARKETING : PHILOSOPHY OF SERVICE MARKETING SERVICE MARKETING PHILOSOPHY Create Customers keep customers profitable customers Slide 13: MARKETING MIX FOR SERVICES 1. Product 2. Price 3. Promotion 4. Distribution 5. people 6. Physical evidence 7. process Slide 14: COMMUNICATION How it is unique…. : How it is unique…. Best customer service Network Number of schemes Large distribution channel First mover advantage Promotional tools : Promotional tools Advertisement SMS Posters Distribution channel Stores Camps Slide 19: internet Slide 20: B.P.O. Slide 24: sweet tasty delicious yummmyyy.... Tourist hub : Tourist hub AFRICA DUBAI : DUBAI Slide 38: Interior Television Soundproof glass Air-condition Freeze Additional service.. : Additional service.. security Visa & passport National food insurance Hotel service Free tickets for children Slide 41: stock broking Services.. : Services.. Information Credit Demate account Tips Trading Slide 45: EDUCATION Slide 47: career opportunities Slide 48: "Serve to Student, Is serve to God." course indemand : course indemand Management Medical Engineering CA SOURCES OF ENTERTAINMENT : SOURCES OF ENTERTAINMENT Movies TV Channel Reality shows Fairs Amuse parks Yash Raj FilmsSTRATEGY : Yash Raj FilmsSTRATEGY Differentiation High promotion Old brand Large distribution channel Use brand names Target young generation Rajsree ProductionSTRATEGY : Rajsree ProductionSTRATEGY Local market [culture] Low promotion Low price Focus on Middle class Come with new faces Most important STRATEGY - PREM Slide 56: Thank you very much….. -Niraj Rajyaguru