FugleModelOverviewSept2011[1]

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September 2011

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Developed by: Indutech from own research and various research projects with Stellenbosch University and European Research Partners Consists of: Best practice innovation processes and enabling capabilities Different innovation methods, tools and measures linked to relevant innovation processes Used as a reference framework to : guide organisations in executing specific innovation projects compare an organisation’s innovation processes and enabling capabilities against innovation best practices and identify gaps Developing new or enhanced innovation processes and enabling innovation capabilities for an organisation FuGle Innovation Reference Model...

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FuGle Innovation Reference Model... Core of the model: Funnel/ Bugle Innovation Value Chain Process FuGle TM Innovation Value Chain Realisation Funnel – Identify & Select Bugle – Implement/ Commercialise & Exploit Business Concept Stage Opportunity & Idea Stage Feasibility Stage Concept Filter Develop Stage Roll-Out Gate Exploitation Stage Innovation Portfolio Launch Gate Develop ment Gate Idea Filter Exploit Gate Implementation\ Commercialisation Stage

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FuGle Innovation Reference Model... Guided by Various Management Functions: FuGle TM Innovation Value Chain Realisation Funnel – Identify & Select Bugle – Implement/ Commercialise & Exploit Business Concept Stage Opportunity & Idea Stage Feasibility Stage Concept Filter Develop Stage Roll-Out Gate Exploitation Stage Innovation Portfolio Launch Gate Develop ment Gate Idea Filter Exploit Gate Implementation\ Commercialisation Stage Management Functions Innovation strategy & Leadership Innovation Portfolio & Project Mngment Risk Mngment Measures & Monitoring Change Mangement

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FuGle Innovation Reference Model... Enabled by Various Organisational Support Functions… Organisational Support Functions Climate & Culture Organisational Structure Resource Management Policies & Procedures Management Functions Innovation strategy & Leadership Innovation Portfolio & Project Mngment Risk Mngment Measures & Monitoring Change Mangement FuGle TM Innovation Value Chain Realisation Funnel – Identify & Select Bugle – Implement/ Commercialise & Exploit Business Concept Stage Opportunity & Idea Stage Feasibility Stage Concept Filter Develop Stage Roll-Out Gate Exploitation Stage Innovation Portfolio Launch Gate Develop ment Gate Idea Filter Exploit Gate Implementation\ Commercialisation Stage

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Knowledge & Competencies Organisational Support Functions FuGle Innovation Reference Model... As well as Knowledge and Competencies Climate & Culture Organisational Structure Resource Management Policies & Procedures Knowledge Management Networks IP Management Skills Dev. & Acquisition Management Functions Innovation strategy & Leadership Innovation Portfolio & Project Mngment Risk Mngment Measures & Monitoring Change Mangement FuGle TM Innovation Value Chain Realisation Funnel – Identify & Select Bugle – Implement/ Commercialise & Exploit Business Concept Stage Opportunity & Idea Stage Feasibility Stage Concept Filter Develop Stage Roll-Out Gate Exploitation Stage Innovation Portfolio Launch Gate Develop ment Gate Idea Filter Exploit Gate Implementation\ Commercialisation Stage

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Overview of the FuGle model value chain processes... Innovation Portfolio Exploitation Gate Implementation Gate Launch Gate Development Gate Concept Filter Idea Filter Opportunity & Idea Stage Concept Stage Feasibility Stage Development Stage Implementation/ Commercialisation Stage Exploitation Stage

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Opportunity & Idea Stage Activities... Innovation Portfolio Exploitation Gate Implementation Gate Launch Gate Development Gate Concept Filter Idea Filter Collect & analyse information Internal and external information about products, processes, markets, technologies, etc are collected and analysed in order to identify problems, needs or gaps. Identify and define the idea(s) or opportunity( ies ) Ideas are collected and/or generated though various techniques (e.g. brainstorming) to address identified gaps, needs, or problems, and the potential benefits of the ideas are described Opportunity & Idea Stage Concept Stage Feasibility Stage Development Stage Implementation/ Commercialisation Stage Exploitation Stage

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Idea filter... Innovation Portfolio Exploitation Gate Implementation Gate Launch Gate Development Gate Concept Filter Evaluate & select ideas Ideas are evaluated (using various techniques) and selected by relevant decision makers. The most promising ideas will be developed further in the next stage (concept stage). All ideas are captured and stored (for possible future use). Idea Filter Opportunity & Idea Stage Concept Stage Feasibility Stage Development Stage Implementation/ Commercialisation Stage Exploitation Stage

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Concept stage activities... Innovation Portfolio Exploitation Gate Implementation Gate Launch Gate Development Gate Concept Filter Idea Filter Expand idea into broader concept 1. Link ideas with opportunities 2. Possibly link different ideas. 3. Describe the business model concept and its potential impact on client satisfaction, revenues and/or cost (not detailed figures, but rough order of magnitude estimates). 4. Describe the potential impact on the business or enterprise. 5. Describe the knowns , unknowns and assumptions. 6. Share the concept with other people to obtain their views and inputs. 7. Develop a plan for determining concept feasibility. Opportunity & Idea Stage Concept Stage Feasibility Stage Development Stage Implementation/ Commercialisation Stage Exploitation Stage

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Concept filter... Innovation Portfolio Exploitation Gate Implementation Gate Launch Gate Development Gate Concept Filter Evaluate & select concepts Developed concepts are evaluated (using various techniques, e.g. six thinking hats) and selected by relevant decision makers. The most promising concepts will go to the next stage (feasibility stage) where the technical and market feasibility will be established . More resources (people, time, and money) could be allocated for the feasibility stage. All concepts are captured and stored (for possible future use). Idea Filter Opportunity & Idea Stage Concept Stage Feasibility Stage Development Stage Implementation/ Commercialisation Stage Exploitation Stage

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Feasibility stage activities... Innovation Portfolio Exploitation Gate Implementation Gate Launch Gate Development Gate Concept Filter Idea Filter Test the feasibility of selected concepts The purpose of this step is to determine the feasibility of the concept through prototypes, models, mock-ups and experiments. The following feasibilities should be determined: a) Market feasibility b) Economic/ Financial feasibility c) Technical feasibility Typical activities include: 1. Quickly build prototypes, mock-ups or models 2. Test or experiment with the prototypes, mock-ups or models. 3. Obtain opinions of various stakeholders on the feasibility of the concept 4. Assess the results of the experiments, tests and enquiries, and document the learnings . 5. Document the potential benefits, risks, and assumptions – develop the business case Opportunity & Idea Stage Concept Stage Feasibility Stage Development Stage Implementation/ Commercialisation Stage Exploitation Stage

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Development gate... Innovation Portfolio Exploitation Gate Implementation Gate Launch Gate Development Gate Concept Filter Assess the business cases for concepts The business cases of tested concepts are evaluated (using various techniques, e.g. six thinking hats) and selected for further development by relevant decision makers. After this gate approved concepts are added as development projects to the innovation portfolio. Other decisions could be to either re-work and re-test the concept, or to kill it or put it on hold for sometime in the future. Idea Filter Opportunity & Idea Stage Concept Stage Feasibility Stage Development Stage Implementation/ Commercialisation Stage Exploitation Stage

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The innovation portfolio... Innovation Portfolio Exploitation Gate Implementation Gate Launch Gate Development Gate Concept Filter Approved concepts are added as development projects to the innovation portfolio. In the innovation portfolio, development projects are aligned with the innovation strategy, and the portfolio is balanced based on the levels and types of innovation strategically required. Resources (people, time and money) are also strategically allocated for further developing the selected concepts Idea Filter Opportunity & Idea Stage Concept Stage Feasibility Stage Development Stage Implementation/ Commercialisation Stage Exploitation Stage

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The launch gate... Innovation Portfolio Exploitation Gate Implementation Gate Launch Gate Development Gate Concept Filter The launch gate is part of the portfolio management process. Development projects are launched from the innovation portfolio based on specified readiness criteria. This gate is only used to launch projects that were earmarked for later development at the end of the feasibility stage. This gate could be skipped if projects were approved for immediate development at the development gate. Idea Filter Opportunity & Idea Stage Concept Stage Feasibility Stage Development Stage Implementation/ Commercialisation Stage Exploitation Stage

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Development stage activities... Innovation Portfolio Exploitation Gate Implementation Gate Launch Gate Development Gate Concept Filter Idea Filter Opportunity & Idea Stage Concept Stage Feasibility Stage Development Stage Implementation/ Commercialisation Stage Exploitation Stage Project Planning Project planning involves the selection of the project management approach, the selection of the teams, the documentation of the project scope and deciding on the project timelines, resources, budgets, risks and communication processes. Design and Develop The detailed designs for manufacturing and/or implementation are created. The process is governed through regular design reviews. Designs are tested before production can start. Production facilities are prepared for manufacturing (if applicable)

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Implementation gate... Innovation Portfolio Exploitation Gate Implementation Gate Launch Gate Development Gate Concept Filter Idea Filter Opportunity & Idea Stage Concept Stage Feasibility Stage Development Stage Implementation/ Commercialisation Stage Exploitation Stage The final designs are evaluated by appropriate decision makers to determine the final production or implementation readiness. It could also be decided to first do a pilot production and implementation on a limited scale (or in a limited market) and use this pilot in the next stage to further learn and refine the designs.

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Implementation/Commercialisation stage... Innovation Portfolio Exploitation Gate Implementation Gate Launch Gate Development Gate Concept Filter Idea Filter Opportunity & Idea Stage Concept Stage Feasibility Stage Development Stage Implementation/ Commercialisation Stage Exploitation Stage The new innovations are implemented by rolling it out to the appropriate internal or external markets. These new innovations are still closely monitored and evaluated for a selected time period in order to further learn and refine as required.

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Exploitation gate... Innovation Portfolio Exploitation Gate Implementation Gate Launch Gate Development Gate Concept Filter Idea Filter Opportunity & Idea Stage Concept Stage Feasibility Stage Development Stage Implementation/ Commercialisation Stage Exploitation Stage The new innovations are evaluated to identify further exploitation opportunities, e.g further opportunities for generating more value from the new innovations. These could include: Delivering the same basic product/service to new markets or market segments Exploiting new distribution channels Applying new marketing techniques and communication channels Developing new revenue streams Using different partners Utilisation new enterprise architectures, e.g. spin-off companies, joint ventures or alliances, out-licensing the IP, etc.

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Exploitation stage... Innovation Portfolio Exploitation Gate Implementation Gate Launch Gate Development Gate Concept Filter Idea Filter Opportunity & Idea Stage Concept Stage Feasibility Stage Development Stage Implementation/ Commercialisation Stage Exploitation Stage In this stage the exploitation opportunities identified in the exploitation gate are developed and implemented.

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1. As-Is Analysis Perceived Strengths/ Gaps Awareness ICA (a) Innovation Infrastruct Analysis (b) Validated Strengths/ Gaps Current Opportunities 2. To-Be Design Select & Develop Company Specific Innovation Model 4. Measure & Optimise ICA Measure Analyse Optimise Optimised Innovation Capability Optimised Innovation Generic FuGle Model Company Specific Innovation Model 3. Deploy Improved Innovation Capability Implemented Innovation(s) Train Design Develop Manage Guide How FuGle Model is applied to build a company specific innovation model...

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Outputs of complete institutionalisation of the FuGle innovation model… The appropriate Innovation Processes Supported/Enabled by appropriate information & knowledge appropriate methods & tools Guided by innovation strategies, objectives, policies Governed by appropriate innovation measures Appropriate resources within the appropriate organisational structure and culture

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Outcome of complete institutionalisation … Capability to innovate more efficiently and effectively Consistently

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INNOVATE COMPETITIVE ADVANTAGE