Difference between SEO and SEM/https://www.bangalorewebguru.in/

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Presentation Description

The aim of SEO is to attract relevant visitors to your website that are interested in your products or services.

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Presentation Transcript

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SEO-Search engine optimization • SEO stands for search engine optimization. • It is used to getting traffic from the free organic/natural traffic or visitors from the search engine result pages. • The aim of SEO is to attract relevant visitors to your website that are interested in your products or services.

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SEM-Search Engine Marketing • SEM stands for search engine marketing • It’s process of gaining website traffic by purchasing ads on search engines. • SEM often refers to PPC or pay-per-click advertising slash marketing

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Difference Between SEO and SEM

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SEO vs SEM SEO: • It is a method used for maximizing the number of visitors of a website by ensuring the higher position of the site by optimizing the search. • SEO is a part of SEM • Natural Organic • Inexpensive SEM: • It is an online marketing technique which involves promotion of the website by increasing visibility of the site in SERPs with the help of optimization and advertising. • SEM is a broad term used for traffic generation and is a umbrella term of SEO. • Paid Search • expensive

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SEO: SEO is continually evolving to keep up with Googles ever-changing algorithms but one thing is constant: SEO is made up of on-page and off-page. On-page: • Content • Meta data • Site architecture Off-page: • Links • Trust • Social

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SEM: SEM strictly involves earning search visibility through paid advertisements on search engines like Google. While these advertisements are commonly referred to as pay-per-click PPC ads there’s a slew of additional terms used for paid search or SEM activities—cost-per-click CPC ads paid search ads and paid search advertising. SEM activities: • Launching ad campaigns with a specific audience e.g. geographic in mind • Creating ad groups that consist of target keyword variations • Writing relevant ad copy using these selective keywords • Setting an ad budget • Monitoring metrics like clicks impressions click through rates and average cost-per-click

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