Difference between SEO and SEM/https://www.bangalorewebguru.in/


Presentation Description

The aim of SEO is to attract relevant visitors to your website that are interested in your products or services.


Presentation Transcript

SEO-Search engine optimization:

SEO-Search engine optimization SEO stands for search engine optimization. It is used to getting traffic from the free, organic/natural traffic or visitors from the search engine result pages . The aim of SEO is to attract relevant visitors to your website that are interested in your products or services.

SEM-Search Engine Marketing:

SEM-Search Engine Marketing SEM stands for search engine marketing It’s process of gaining website traffic by purchasing ads on search engines. SEM often refers to PPC or pay-per-click advertising slash marketing

Difference Between SEO and SEM:

Difference Between SEO and SEM


SEO vs SEM SEO: It is a method used for maximizing the number of visitors of a website by ensuring the higher position of the site by optimizing the search. SEO is a part of SEM Natural (Organic) Inexpensive SEM: It is an online marketing technique which involves promotion of the website by increasing visibility of the site in SERPs with the help of optimization and advertising. SEM is a broad term used for traffic generation and is a umbrella term of SEO. Paid Search expensive


SEO: SEO is continually evolving to keep up with Google's ever-changing algorithms, but one thing is constant: SEO is made up of on-page and off-page. On-page: Content Meta data Site architecture Off-page: Links Trust Social


SEM: SEM strictly involves earning search visibility through paid advertisements on search engines like Google. While these advertisements are commonly referred to as pay-per-click (PPC) ads, there’s a slew of additional terms used for paid search or SEM activities—cost-per-click (CPC) ads, paid search ads and paid search advertising. SEM activities: Launching ad campaigns with a specific audience (e.g., geographic) in mind Creating ad groups that consist of target keyword variations Writing relevant ad copy using these selective keywords Setting an ad budget Monitoring metrics like clicks, impressions, click through rates and average cost-per-click



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